Panda, "two", the King and "three"
Shouted cultural invasion, or joint development
Chinese companies to become the first "Transformers 3" co-promotion partner, which means that Chinese elements with a new way of being integrated into the global epidemic.
June 25, from around the world more than a thousand "just wire" gather in Guangzhou, for the upcoming 3D version of "Transformers 3" and crazy party, with China as the starting point for a new round of storms officially embarked on a conquest of King Kong Journey fans worldwide.
However, the "Kung Fu Panda 2" Voice of the accusation is not yet over, "Transformers 3" high profile stage, which will trigger a new controversy? Will it be labeled "cultural invasion" label?
This is an unavoidable topic: We have such a rich cultural tradition, why people go to pursuit of "Kung Fu Panda," "Transformers" The Exotic of cultural symbols it? How to deal with "Transformers" craze about it?
Remarkably, "Transformers 3" for the first time China's TCL selected as joint promotion partner, and is the only global TV industry partners, which means that Chinese elements with a new way of being integrated into the global epidemic, to lead people to deeper thought: Today, in the face Chao Liu, whether it is the integration of which, or the shouting of cultural aggression, self-isolation?
■ iron "just wire" Chen Zhiliang:
There is no need to fear foreign culture self-confidence
The so-called "just wire", mainly from the 70, 80 and 90 of young people, we communicate with each other through the website, a conservative estimate, the current national iron "just wire" at least 5-10 million people.
Become "just wire" because we had when we choose too little space, on several TV stations, program fits, and the Transformers style, innovation, and visual effects are very prominent, giving the impression that we are too deep, unforgettable.
"Just wire" is not the group refuse to grow up, but can not give up the childhood feeling it, this does not mean childish, in the "just wire" groups, all walks of life who have some very successful people . "Just wire" is Transformers as the carrier, we gather together, through the creation of animation, colleagues comic books, novels, DIY and other new model, the circle formed by the exchange. The greatest feature of this circle is more innocence, simply, a mess of things small, into this circle, the mood would be more relaxed.
Indeed, in our traditional culture, there are many good cultural symbols, should keep going, but their packaging are not enough, relatively flat, somewhat didactic, the form is not active, compared with more freshness Transformers , planning and business operations and more mature.
In modern society, we are looking for their own beliefs, Transformers who reflected the sense of justice, heroism, teamwork, etc., or nutritious.
In fact, the blind rejection of foreign culture, which is the heart timid performance, if a strong state and national self-confidence, no need to fear of foreign things, if something foreign is indeed better than we do, we should learn, they should think think: why do people do better than we are.
Of course, there is no need of copying other people's things, our culture, there are many good things, such as Confucianism, etc., it is heritage and promote, but with nothing like the Transformers are also contradictory.
■ folklorist Gao Wei:
To learn from others, "opened his eyes' spirit
Just read a report this year, Dragon Boat Festival, to the basic DONGYUEMIAO restaurants in and around the elderly residents, which shows the influence of traditional culture is declining.
In fact, traditional culture was originally attractive to home for Spring Festival Chinese New Year customs, today we do not still follow it? But with the lifestyle, the environment changes, the traditional culture-dependent foundation shaken, if not keep pace with the times, then would lose the old traditional natural young.
Caused by this situation, because at one stage, we artificially create a "good" and "bad" standard, in order to cut culture, as long as the traditional, feudal superstition, the reject, as long as the outside, is the science advanced, the carry forward. This inertia of thinking still exists today, the views of scholars, often folk circles into two errors, or nihilism, to completely negate the traditional culture, or is blind, the traditional culture above all else, if the traditional culture really so good, why should we go today? This is logically untenable.
"Kung Fu Panda" worth mentioning "Transformers" worth mentioning, we can not just its attractive side, but deeper to think about the world, so many cultural elements that can be commercialized, why do people choose to choose to go, but why choose China? Because the people concerned about China, respect your tradition, which we should have an open mind, it was always a good thing you talk, we neither praise you not criticize you, it was sad.
Foreign culture, the key is to learn other people, "open your eyes to see China's" spirit, for the success of the "Kung Fu Panda", people stay in Sichuan for a long period of time, even after the rain the sun shone on the wet tiles of the details are concerned to China's commercial films do it? Such an objective and pragmatic spirit, with our completely different from top to bottom of impulsiveness.
Today, the heart of a nation should collapse to seriously study their own history and culture, only to find the same strain of the national spirit, could truly shine with the traditional energy, otherwise, a great country down a long blind, this is not good things.
■ Luxury China editor Hao Xiaohui Network:
Into the rules to have a future
The "just wire" who rave parties, there are two points worth noting: First, in the "Transformers 3" promotion process, the Chinese held the world's first 3D rave; Secondly, Chinese brands to the global partner as part of which also introduced the related products. This shows that we are becoming increasingly popular with the world simultaneously, is trying to integrate into one.
With the global trend fit, on the one hand, more three-dimensional display of national image, imagine, if not manga, games, our understanding of Japan will certainly be greatly reduced; the other hand, this can improve the image of Chinese-made, Today, we are not just the world's factory, we also have creative ability, we do not just meet the most basic of consumer applications, but also to meet everyone's taste and spiritual life. TCL to the launch of the "intellectual change" products, for example, it is both super-smart 3D TV, but also in the shape of cultural symbols into the Transformers, King Kong also launched a TV "small wisdom," the cartoon image, both with function, but also a fashion product, which extends the road in China.
Face the impact of foreign culture, never only two ways, either negative confrontation, either actively integrate. China's reform and opening up 30 years has made considerable progress, which shows, open is a good solution. Of course, integration into the rules can not be done overnight, you need a stage. 10 years ago, Chinese products even want to pop into the world, people may not accept, to integrate into today, which shows our progress to achieve a leap.
For many young people, Transformers are growing their partner, who see China in its brand, there will be a kind of intimacy, it's like when you see the Premier League, suddenly see the sidelines in Chinese advertising. Close to the rule, also close to us, into the pop, pop into our will, it is important to guarantee a common future.
Chen Hui / text
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