In recent years, mainland Tickets remain high, the official sales channels in Beijing the highest fares are generally around $ 1200, but from Faye Wong, the mainland Tickets sudden surge, the maximum fare of up to 2,500 yuan; this fifty-one Rolling Stones concert in turn nest records are flushed to 2580 yuan.
Not only in Beijing, the fare "climax" has swept the country, Guangzhou, Shanghai, Tickets also soared, and even second-tier cities such as Nanjing, Changsha, Chengdu, Crack fares from record, there was even a city in Inner Mongolia, up to 5,000 yuan The high price tickets.
Many industry insiders told reporters, to do concerts in China, from star performances rental fee to the scene, security, all aspects of the high cost, and ultimately had to be passed on to fares. The introduction of individual concert ticket price is purely speculation, and even that is deceptive.
Data show
Mainland fares "world leading"
Table I:
2010, some countries or regions the world average fare concert
United States China Mainland and Hong Kong Taiwan
Average fare (yuan) 205.3 676.5 294.79 471.75
Per capita monthly income (yuan) 25560.4 2431.3 17160.1 10500
Total monthly income ratio (%) 0.8 1.7 4.49 27.82
Faye Wong on May 27 concert in Nanjing, the most expensive ticket price tag of $ 2,500. Just two months ago, Faye Wong's concert in Hong Kong HK $ 980 maximum fare only, together more than 810 yuan.
"Main line" national tour Beijing Railway Station is 1680 yuan the highest fares, while the maximum fare of only 580 Hong Kong dollar, combined RMB 480 million.
According to the U.S. "Pollstar" magazine data provided by the United States in the past year in 1238 to open a concert artist, with an average fare of about 205.3 yuan (31.7 U.S. dollars). And our concert last year, the average fare was 676.5 yuan, more than three times the United States, even if not the world's most expensive, but far ahead of most of the country or region. (See Table A)
And Road Research Centre for cultural industries strategy in a random survey shows that 85% of the audience show acceptable fare of 300 yuan.
Second and third tier cities in common "high price"
Statistics Mainland cities Tickets, even more surprising. Reporters statistics this year found that the known Tickets, Beijing and Shanghai, two major cities of the price is not the highest, but is weak second-tier cities in concert the most "expensive." (Table 2)
Analysis of the industry, why not first-tier cities in the comparison of fares, "succeed" because the singers are preferred concert here. 132 concerts this year in the second half, 50% in Beijing, Shanghai, Guangzhou, Shenzhen held a few more games, tickets also uneven, pull down the average fare.
Table II:
Second half of 2011 compared Tickets Cities
Lowest fare (yuan) maximum fare (yuan) Average fare (yuan)
First-tier cities (strong) 170.6 705.3 405.4
First-tier cities (in) 183.3 920.0 497.6
Second-tier cities (strong) 135.2 718.2 372.4
Second-tier cities (in) 223.3 1232.6 683.7
Second (weak) and third-tier cities 148.6 1543.0 704.2
525.6 134.3 1084.3 Other Cities
Tickets last year statistics show that in Beijing and Shanghai, with 46.9% of the maximum fare for the concert is not more than 500 yuan mark, the highest fares in more than 1,500 yuan accounted for only 10.2%. The 39-game high fares more than $ 1500 concert, mostly in Chengdu, Qingdao and other second-tier cities. (Table 3)
Table 3:
The second half of 2011, the maximum fare for each city distribution of the concert
500-1000 yuan 500 yuan more than 1,500 yuan 1000-1500 yuan
First-tier cities (strong) 2310115
First-tier cities (in) 4572
Second-tier cities (strong) 48423
Second-tier cities (in) 3234
Other cities in 4415
(See note)
Reporters learned that some concert tickets launch price is purely cheating. Such as a city in Inner Mongolia have been held up to 5000 yuan a ticket to the concert, priced extraordinarily high, and then claimed to play half or less seriously disturbed the market order. This situation is common in the second and third tier cities.
In addition, some small cities show itself is a speculation. They concert opportunities is far more than first-tier cities, managed to do a, the prevalence of "can Mongolia on Mongolia" mentality, the market were highly irregular.
Analysis
Unscrupulous brokers maliciously drive up the appearance fees
Star appearance fees by malicious bid up, leading to high Tickets primary factor.
Beijing dragon culture, general manager, senior show business Liu Zhongkui told reporters, foreign or Hong Kong and Taiwan artists to perform in Mainland China, the cost is much higher than at the local, or even five times the price difference.
Beijing Jiuzhou giant room Culture Communication Co., Ltd general manager, senior business Tianjing Quan is performed to explain the reason for this: there are some bad Artists Agency, the so-called bid approach, so each show business continent bid, vicious competition, the final raise the appearance fees, profit from.
According to reports, 2001 "Three Tenors" Forbidden City concert, show business has attracted many domestic bidding, the final price up to $ 3.8 million, a full five times in Korea and some European countries, more is higher than 10 times. It seems that the most expensive ticket was a surprising $ 2,000.
Rental, An Baocheng the body sounds of at least 700,000 senior engineer
In addition to high appearance fees of artists, concerts in Mainland on the other costs, but also a huge sum of money.
According to Liu Zhongkui introduction, concert tickets based on the actual cost to develop, there is no fixed standard. Price increases led to concert Chang Zufei, production costs, promotional fees, costs have been increasing.
Liu Zhongkui told reporters in Beijing, the cost to rent a large venue is not low, coupled with the security costs, is a very "substantial" number. To work the body, for example, add up all the costs at least $ 700,000.
Tian Jingquan also believes that the mainland will open the concert of human resources, management and other costs far greater than the Hong Kong and Taiwan or abroad. "People management methods, such as the Office of the Taipei Arena concert, the organizers invited 10 or so their security is enough, but we have the Mainland 10 security was it?" In this regard, Tianjing Quan can be attributed to the domestic performance market is not mature enough.
Liu Zhongkui also revealed that the majority of performances by the Mainland ticketing agent on behalf of the ticket, they will extract a certain percentage from the ticket agency fees, in Beijing, Shanghai, as high as 10% to 15%. In foreign countries, the cost is generally only 3% to 5%.
Tickets gift rampant price the more children face higher
Shanghai, a performing arts company manager, said a media interview, according to the industry's unwritten rule, every show needs to set aside part of the work sheet to give to all levels of authorities, the media, police, fire and sponsors, etc., prices are mid-range or more.
Guangzhou, who declined to name the show business then broke the news that most of the star enters into a contract with the show will be on attendance when requested in order to avoid embarrassment of cold field. When the actual ticket sales is not ideal, performance tickets to meet the attendance by the Chamber of Commerce "indicators."
Tianjing Quan said the work of the votes at least 20% of the total amount of tickets, this part of the "loss" necessary to pass the remaining 80% of the vote in the "earn" back, so the price has increased.
Industry generally believe that, because the mainland has long been the concept of lack of market performance, tickets and many more units in the form of free distribution of welfare, the objective, causing a lot of people have got used to accept the tickets, not used to buy his own pocket.
Many concerts are preceded by high-fare VIP, Platinum and so on, to make people feel extra tickets received a "side children." Some companies jumped at the psychological, spared no expense to purchase gifts, so high-priced tickets also have a market.
Industry voice
Improve the policy limits vicious bidding
Engaged in the performance industry for many years, Tianjing Quan know can not simply take the foreign, Hong Kong and Taiwan Tickets that thing, management systems, consumer habits are to be improved.
"Hong Kong and Taiwan opened the concert on the open thirty-five field, even more than a dozen, dozens of games. People's low cost, cheap fares, we can see several consecutive games, and we are unlikely, completely different spending habits." He believes that the performances are difficult to change reality, because there has been a vicious trend of jacking up prices, but there is no policy to restrict.
Limited rights to sign contracts to protect fans
Liu Zhongkui told reporters that the mainland to solve the phenomenon of high fares, in addition to improving policies, regulate the market, show business can be put down attitude, and fans who want to protect the rights of artists to sign, "limited" contract.
Held in Beijing this year, such as Andy Lau once before the concert and show business convention, the maximum fare shall not exceed 2,000 yuan.
Liu Zhongkui said that this contract is the artist of the show's agreement, are now generally made by the big names, if the future popularity will help reduce fares.
Notes:
First-tier cities (strong): Beijing, Shanghai
First-tier cities (in): Guangzhou, Shenzhen
Second-tier cities (strong), including Tianjin, Hangzhou, Jinan, Chongqing, Nanjing, Shenyang and other 14 cities
Second-tier cities (in), including Harbin, Xiamen, Zhengzhou, Changsha, Urumqi and other 11 cities
Second-tier cities (weak) and third-tier cities including Hefei, Taiyuan, Nanchang, Xining, Luoyang City 124
(Edition urban division information provided by Baidu Baike)
Edition text / correspondent Ting Peng Huan Wang Gang
Drawing / Lee
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