Priority of domestic movies: find the next type?

Shanghai International Film Festival, New Wave forums focusing not open around the topic -

Genre: looking for new ideas with the industry and the arts

"Some evaluation of the film industry now is the best of times, but also the worst era of growth, China's film and create a record high last year, but we can not ignore a problem, creative differences, the type is a single most important issue." This words appear in the last section of the Shanghai International Film Festival held in New Wave Forum, reflects the type of film in today's Chinese film caused great concern.

However, the discovery to the next type is the most urgent task is made the film? The views of the parties is not consistent.

The cornerstone of the film industry?

In essence, the type film is the product of standardized production of the film industry can also be said to be the cornerstone of the film industry, so the capital of love genre. Immediate example is the film festival at the current high-profile publicity, "said White Snake." Directed by Juli billion invested in film and television shooting, prefix, including costumes, magic, love, action, regarded as the culmination of a set of various types. At yesterday's forum, attended as guests of honor, "said White Snake," Yang said bluntly producer preference for the genre. And in all types of film, he is particularly bullish on costume dramas and fantasy films, that they are the main types of Chinese film, not only did not reach saturation, and has just begun. In his view, the accumulation of several thousand years of history, doomed to such a film "never gets old."

The same type of film was also optimistic about the costume, "Mulan," the investors, the international president of Star Song Guangcheng. According to yesterday's forum, he said, the company Toupai's new film "Banquet" will be released in late November this year. In his view, the costume pieces will be for quite some time is the main direction of large domestic business, the reason is very simple: "insurance."

In fact, the word "insurance" to explain not only the costume dramas made in today's popular film, is made in the next genre film industry alive and well. Ma Jiahui cultural critic from Hong Kong gave away the secret: in the next three to five years, China's substantial increase in the number of screens, as soon as possible in order to create enough movies to put on the market, type of film is a very efficient operation , from the character set to the entire movie name clothing, all for high efficiency, low cost mass production.

Dead end of film art?

Challenge for the genre in the forum interaction. The audience to ask questions: how do you view swarmed genre? For those of us who are good at the type of film, is not it should be protected, rather than the worse the more he?

No one answered this question. In fact, this is the film industry and film art of the conflict lies. Industry is always looking to copy the successful model, but the nature of art can not be replicated exactly; industry is often popular end of the world of artistic creativity.

Walk between the two, all entangled, several directors have fully understood the Forum. Jia Zhangke annoying thing now is "more than a dozen scripts are received through the" while Zhang Bai also complained: "We really stumbled in recent years many of the director, Jia Zhangke, when the fire, beat Jia Zhangke, Ning Hao, when a fire Ning Hao heap. "Wu Shixian bluntly: even when the marketing and distribution side to the movie go to a hot to flicker at the type of audience.

Great development in the film industry today, the art of diverse types of traits have been unable to stop the tide of the film. However, the more narrow subject matter of the market the more he does not give the same opportunities for all directors, not without ridicule white Zhang said: "We wanted to make a Banquet for example, two years ago or last year's me, I guess the boss will definitely not Song vote for me, Yang boss will not vote for me, they think I'm making a Qianba million on it, but we also have to survive, they have to eat, they have to market a film to film. "but the boss to Song the argument is: "We are looking for themes on the one hand, on the one hand to find the director, the director to form a very unique style, the style of the market can accept. In that type of movie, while the next, to find the next type of film director I think this is a practice the next. "

This may be the film to the film industry to the largest art space. The director can do is to give new ideas for existing types. This forum is not so much a movie to find the next type, as it is common in the type of industry and art house films of the box to find some new meaning.

Ling Shao reporter