From the "independent radio" to "custom" behind the
- Observation of one of the TV industry
"" Country Love "We do not;" Mammoth death squads "We do not;" father "we do not - rural, bitter love, war, history is not suitable for us." Shanghai TV Festival, Dragon TV's vice director Su shouted this remarks attracted a lot of people eyebrows. In his view, today's TV market, "not high quality, theme get together, Copy to follow suit, the price artificially high, weak innovation, industry promotion and viewing only the promotion of capital, lack of innovation-driven." In his words, "We do not simply succumbed to ratings, ratings does not mean that all market-oriented. "
Ratings are not fake, there is a way the industry is difficult
"Including CCTV, including the national TV clusters have become the main force of China's TV market, buyers, and both cooperation and competition among TV, crowded, the leading position three to five days, obviously is the Warring States Period." Su believes that with the overall ratings skyrocketing, Satellite TV, escalating competition among means, be regarded as "lifeline" of the ratings data are also contaminated. "TV prices continued to soar, means endless speculation: delete ads grab air, free gift prizes ratings, and online multi-version ending war of words, etc. ratings in the industry is also a false one after another, major cities are heavily polluted sample households, behind chain of interlocking interests, the ratings are not fake, the industry difficult to have a way out. "
We call for and desire to innovate
"Positioning determines what kind of drama we need." Su said, Dragon TV, "as long as the urban qualities of drama," "We dare to touch a hot call, reflecting the sufferings of the people work, not a shot in real life is that parents in the short-laws contradictions, or married women left, emotional entanglements, or marriage derailed, not London love. real people care about housing, health care, education, corruption, lack of pension and many other issues in good faith works and we do not exclude war spy drama, drama's and costume drama, but I hope they live far away from the real story behind the current values are revealed, and spiritual demands of the times, the photos of real life, revealing, and we call for and desire to innovate, which embodies the spirit of contemporary , whether through years of history, or the topic of real fresh attempt, whether the subject type of development, or small to use some comic elements, we are highly concerned about. "
Custom show will be the trend
From independent broadcast to customize, choose personalized TV station TV seems to have become a trend. Custom television show is launched according to their characteristics, agencies contracted to film the drama. Recently, the introduction of an exclusive custom Dragon TV drama "My brilliant life." Su said, "produced for young people" will be the future direction of customization, "should pay attention to the values and needs of young people, although they do not look at half past seven plays, but they reflect the temperament of the most dynamic urban populations. Dragon TV The drama is not only aunt, my mother and to make, we want to watch TV for young people to open up the time. "In addition, Su also said that weeks radio drama, broadcasting episodes are shot or innovative model of international cooperation will be able to try: "A lot of people think that while the review is Kaner broadcast are shot, but the Administration said that never closed, according to the audience to reflect are shot while broadcasting the trial."
Some people say that custom did not play to protect profits, the economy will have on the loss? In response, Su said: "In fact, the advantages of custom-drama is very obvious. First, it can be implemented sales, and with the producers to develop long-term relationship, even with the producers bound, and woe; In addition, customized to facilitate the early commercial development of television , product placement more convenient, broadcast networks and two multi-share sales also allow commercial interests. "custom theater in the country rise time is not long, but it has long been in the international mainstream. "Whether the United States, Britain or Japan, sponsored by the television is the dominant mode of commissioned and commissioned a complete program system (Commissioning Structures). TV producers less and less TV more and more hollow, but television programs they hold the initiative in China's television broadcasters will eventually merger integration, will use a common sound issued to the market demand. "
We need what kind of drama - which is holding the TV remote viewers a day of confusion and choices, and television executives who should ask themselves. Our reporter Zhang Fan
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