Experts hot: all media environment, the film changed?

Experts hot: all media environment, the film changed?

"All the big media in the Context of the concept of the film seminar" depth discussion of the challenges and opportunities facing the film

(Reporter Chen Hong) new century, digital technology not only to bring about a revolution in film production, but also a profound impact on the image of art consumption. The whole media environment, what changes have taken place the film, and how in this environment to achieve their own development? Recently, the China Academy of Art Institute of Film and Television Arts hosted the "full media in the Context of big movie idea Symposium 'follow-up study the hit TV drama' results conference" held in Beijing, a senior research scholar on the whole field media environment, the film encountered challenges and opportunities for in-depth discussion.

"Spread of the film has entered a 'four screen' era, the face of history, upgrading the new Realm." Assistant Jia Leilei China Art Research Institute researcher such judgments. State Administration of Radio Movie Channel, deputy director of Hong Lu is really to "divide" and "Focus" to describe the film encountered challenges, Hong Lu fact that, to this day and age, the film is not a simple film production, but the content production to terminal to provide for a variety of audio-visual content, if a film not to complete this mission, it is very likely to be replaced by other audio-visual form.

However, China Film Archive made Shangrao Shuguang, deputy director, to be alert to the era of movies in all media generalization. "If we go bad, then the film will become a pan-film, and even non-movie." He gave examples, such as mobile phone video movie called may be more accurate, since it is only a video production or content production, but no film The classic. This language has been China Film Museum Xingjian Yi recognition, "in a full media age, in fact, in many people's minds, the film's core concept has not changed," according to China Film Museum, the investigation, the film's core consumer demand did not occur fundamental change. As a result, Xingjian Yi made the film industry, consumption patterns of a few core points, "one consumer group, the second is passive acceptance, or quasi-passive acceptance, three big screen, four in the theater or auditorium of this public space five is closed experiential consumption. No matter how the times change, there are still some of the same things. "

It is understood that the latest edition of the "big movie times - colorful hit film" (Culture and Arts Publishing House), the China Academy of Art in 2010 focuses on the topic "follow-up study the hit TV drama" The first research results. The experts spoke highly of the book, that the book not only made a "great movie" concept, and a comprehensive summary of the 2010 movie, television, animation, new media play, network play, mobile theater, film and television drama and film imports artistic development, in breaking down boundaries at the same time to obtain a new theoretical vision. Meanwhile, the "Movie Time" also broke the shackles of traditional academic research, the newspapers and discussed on the network as the film's second and third text to explore the Chinese film construction of academic art criticism there are breakthrough.