Shanghai TV Festival this year, a special platform for the selection of creative animation. Result, good ideas or scarce. Experts are of a "diagnosis" of concern -
Skip the "front end", running less than a "back end"
With animation creativity, in no hurry to make a complete work, and do first 3 minutes of a sample to look at venture capital institutions; if enough good ideas, venture capital organizations for you "pay" to provide substantial project funding - - Shanghai TV Festival this year, ad hoc of the "2011 Asian animation venture will" to 3 minutes sample selection ideas for animation creators and investors to build a platform for cooperation. This practice, at home or a new thing.
The problem is that in three minutes, the authors touch on what basis, to convince the judges and investors?
Good ideas, not "that" out of the
A rabbit in the world, an extraordinary family of three living in hiding a lot of fun; Rabbit Town, the only one of the rabbits are not good at table tennis grow in adversity, eventually becoming team rabbit main ... ...
In order to find the missing hero "to guide the stick" and the dream came from the human world; spacecraft returned to Earth to change the route, towards a mysterious place ...
Eligible, "2011 Asian animation venture will be" the number of domestic work a lot, but the scarcity of good ideas - looks around, "Rabbit" a lot, at least 78 individuals; "through" have, more the number of no less than 20. In fact, this corresponds to the embarrassment of domestic animation: "The trend was led by the nose, after all, difficult to trend."
"2011 Asian animation venture will be" creative collection was launched early this year, more than four months in the Department received more than 120 samples. Only 3 minutes will convince others, seem to have difficulty, so the authors state in the selection part of the scene, many people stressed that "the complexity of the work is far from rich sample can be covered." But in fact, just three minutes is sufficient, creative level of the abilities of even one will be able to see clearly.
3D animation, CG animation, game animation; through the five elements, a large view of the world; "I hope that made into a movie", "want to make the game", "hope to establish Experience Center", "hopes to develop derivatives" ... read the sample, listen those of the author's statements and tone of much embedded in the statement of a big idea, a new term, can not help but feel funny. According to their mind, take this idea of making a cartoon is just the set of hundreds across the baseline, anxious to develop market-oriented animation may be a clean sweep of all we go.
Benefited the most applause, was the only one by the individual sending the work, "nervous fear." Compared with many animation companies to send election work, "nervous afraid of" more than "tender", which is the Beijing Film Academy graduate work six students, a total length of only 12 minutes. Warm hand-painted style, the image of smooth, fresh soundtrack dialogue is still followed, it's powerful, is precisely hit the city the heart of white-collar workers or college students - many people say that living in fear of the cat world, the small crocodile afraid to let them think of themselves, because of various psychological disorders, fear of their environment, doubt their abilities; and nervous around the little dinosaur, is like most to help their own people, parents, teachers, students, and even meet by chance strangers. Ultimately, the "nervous fear" has become the Best Creative Award winner. Watercress online, nearly 5,000 Internet users to play the animated short film a score of 8.3.
Modeling and lovable enough to grab opportunities
"The success of an animated work, one-third by the people, by seven days of this 'day' is the audience, the audience's criteria is that you can not touch their hearts a feeling, a memory, or at least to They feel fresh. "This was the final jury will be Chairman of venture capital, managing director Yang Wenyan spread Xuandong summary.
In recent years, domestic animation "action" great, gaining momentum in the subject matter to follow the trend in technology and never left behind. Unfortunately, if they can not move and convince the audience, after all, not coming into fruition - Qiazhiyisuan, in recent years several Chinese animation called "success"?
"The pursuit of content technology must be greater than if the audience did not agree with the contents of the technical and then 'force', the works are not meaningful." Yang Wenyan example, "Dora the Explorer", "this work is technically say common, but, but the content and design of the study have considerable level, it is precisely aimed at preschool children, with short hair, big eyes, always small backpack back story of the little girl Dora won a small audience at home and abroad love. "
Korean animation expert Jin Junying even said: "animation style itself is the biggest competitive, if the image of lovable, often is sufficient." For example, he Mashimaro, China doll, little penguins PORORO and other international fashion, that they are in fact very extent is the shape by a unique temperament and successful. The venture capital conference, "BOBO & TOTO" seems to confirm the Jin Junying view: Panda BOBO wearing flowers and a long neck fat white cock TOTO is a pair of clown, the image of a debut, had to seize the initiative.
Identify the story kernel, rely on the "front end"
Identify the core story, identify the animations, sounds simple, but it is the soft underbelly of the domestic animation. "This involves the 'front end' structures, made this part of animation is often overlooked, often just a start, the eyes have been staring at the derivatives, and so to make money 'back'." Animation producer, CCTV children's program director Wang Ying bluntly: "In fact, panic was beginning to think clearly before the first. an animation to come up with at least 20% of the money and effort to do the front." Avatar "10 years of sword, which spent eight years of front-end ; "Kung Fu Panda" front-end work to do for five years. an animated work, to whom do see, made to look like, a few simple careless enough to think we must get down to doing research. "
Yang Wenyan stressed that "to the right people see the right cartoon." "To see the boys or girls to see, let alone the children accompany parents to watch or read, all need to think about. Master to do research, meticulous and detailed, even specialize in a screen appears when the viewer's attention first focused on where , animations right from the left a painting or a painting done more attractive ... ... the more thoroughly studied, the greater hope of success. "
The reporter Xin Fan
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