Recently, a book entitled "Great film era - the colorful hit film," the research report, China Academy of Art in 2010 as a key research project "follow-up study the hit TV drama" The first research results, film criticism in the capital sector attracted attention and discussion.
Editor formally proposed in the book "Great Movie" concept - the development of Chinese film era has been into the whole media, movies, television dramas, animation games, online video, new media, drama, opera mobile, mobile TV, with multi- of vector-borne images can be included in "Movie" range, so the book not only analyzes the traditional film and television, also plays and prospects of the mobile phone network drama.
Become "big" how to manage the chain
"With the rise of China and the animation film and television industry, networks, mobile phones and the rapid development of new media arts, film, television and other traditional media have been far can not describe people's visual experiences. The new century, digital technology has brought not only to movie production a revolution, but also a profound impact on the art of consumption '-' big picture film era, "a book that, for these images across different media and artistic phenomenon, should break the boundaries to" Movie "to re-perspective understanding of film, television, animation, new media play, network play, mobile theater, film and television drama and films imported pattern structure "changes." In this everyone can make a movie, anytime, anywhere can view images of the times, the timely, systematic, in-depth study of film criticism and important academic value.
For the new situation of criticism and research is not adequate, industry experts mostly agree, such as the State Administration of Radio Film and Television Movie Channel, deputy director of Hong Lu fact that contemporary Chinese film facing the audience fragmentation, "the original film terminal is Da screen, now it's end diversified, not only the big screen, there are a variety of mobile and fixed terminal for communication, therefore, needs from a holistic point of view to study the current movie. "
China Art Research Institute Assistant Jia Leilei researcher believes that the upgrading of Chinese film in a era, theorists need to pay attention to study these new problems; and China Film Archive curator Fu star made with China's rapid video development, the urgent need to establish an objective, impartial and authoritative evaluation system.
Chinese director Wang Danyan TV Arts Council added that the "great movie" Time has three characteristics: First, into a full media age, media diversity makes everyone can be a little long table, everyone can be a small editor This need to improve the dissemination of media influence and power; second is the compatibility of different media and independent co-exist, the film is a multi-media image of the base; third, the face of diverse and complex media environment, media, and their need for cultural awareness cultural sense.
Most researchers concerned about the "great film" not only in artistic level, but also include popular culture, and capital market operations and other aspects. China Film Association Film Industry Research Center, Liu Haodong that, in this multimedia era, film, television, animation, etc. is not only a competition, but also a partnership in the chain can be complementary.
China Film Archive Shangrao Shuguang, deputy director and then the whole context of the film media, improve the industrial chain is currently the biggest problem facing the Chinese film. Need to address three issues: First, intellectual property protection, only the law, the concept of intellectual property protection, China's "great movie" to sustainable development; second is to fully understand the placement of the Chinese film industry, damage, placement with the box office dominated Chinese film industry, and if not effectively curb this excessive product placement, the entire film industry would have a devastating; third is basically the Chinese film industry chain stay In mainstream cinema, stay in the mainstream box office, how "big movie" under the concept of improving the industrial chain to realize the sustainable development of Chinese film should think about.
Expansion could harm the real visual culture
As the "Movie" concept the authors of the Chinese Academy of Television Arts Task Force by several prominent researchers personal experience the anxiety of the video content.
Zhao, deputy director of anti said: "The prosperity of the Chinese film led to our 'big movie' the era of understanding, feeling 'great movie' age range we are getting closer, but the film industry, the prosperity of a certain distance from the particular, on a real cinema, the film truly is not much impact on the future direction of Chinese film needs more in-depth thinking. "
Xu Jing, the researchers noted that "great movie" concept was first a variety of visual media, visual and cultural development of the product, "but the expansion of visual culture will decay over a lot of real, historical thing."
Library of Communication University of China Professor Zhou Jingbo that in the case of image culture explosion, a film culture, Internet culture, mobile culture, will inevitably bring about an aesthetic emotional confrontation, but it also brings a variety of aesthetic forms the disappearance of boundaries and bridge.
Xingjian Yi, deputy director of China Film Museum is that the whole context of the media, movies, although "big", but "change" being there "change." For example, the change is that advances in information technology so that the "Avatar" and achieve a live-action film and computer images seamlessly, but also to create demand and expand the audience of the moment, the name of "3D" movie on the banner popular audience; unchanged, despite the film's terminal type has been greatly enriched, but the film's core audience is the Chinese 18 years old to 29-year-olds, the core of their consumption patterns to bring to the cinema or watching movies .
Head of the Beijing Film Academy film school, film director of the Institute Professor Yang Yuanying that the new media context of the "Movie" also needs a good story, this is the movie the most important thing.
Our reporter Wu Yue
No comments:
Post a Comment