Thursday, June 23, 2011

New media: All movies, all movies do?

New media: All movies, all movies do?

With the growing popularity of smartphones and 3G networks mature, mobile video is becoming more and more people watch the logical choice. The smaller the screen will bring what kind of impact the film? Shanghai International Film Festival this put their eyes in the emerging "mobile movie" on the mobile phone film festival held to solicit the world's more than 9700 short films entered the competition, and ultimately select the 50 works shortlisted. The majority of non-professionals produced by the "micro-film", covering all types of film, drama, comedy, action, documentaries, etc., a lot of roots in the carnival and also reflects the emerging professional characteristics, with two stars starred in the video there: He read the director, Xu Zheng starring "busy day", and the Hong Kong star Michelle starred in the "people there are three urgent." Mobile Film Festival Jury President with Tsui Hark, then to evaluate: "every work we ignore all the themes from the start, with a unique perspective on our lives."

Film Festival to "find blue ocean: the new media frontier," as the theme of the Industry Forum, also discussed this topic. Most experts believe that participate in the forum, video site, 3G mobile phone networks are increasingly popular and powerful, will be another movie theaters other than existence. Moreover, today's film market in a "large-take-all" state, almost only accept a large theater, the young director and creator of the grassroots is a very big obstacle to new media-specific properties will give young film work provide an opportunity. The hearts of young people to pursue a film, you can take this platform to show their hearts dream. Related to the production and distribution sector can also be found from the potential power of the original.

New media, which in turn made new demands of the film? China Film Group's survey, three minutes is more reasonable when the phone a long movie. But as more and more cell phone screen, network bandwidth more widely, the length is changing. China Wang Bin, general manager of mobile phone video that base, said: "Mobile content from the original film on three-minute development in the seven minutes, and with the user terminal improvement and habits, and now there 15 minutes Mobile movies, and more on the network in the TD mobile cinema for 20 minutes. "audience age of these films are usually 18 to 40 years old, so shooting on film language and subject matter, but also meet the users preferences and tastes.

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