In the just concluded forum on Shanghai Television Festival, the expert use of "see CCTV News, chasing TV variety and talk the local people's livelihood" to summarize the current screen pattern. With its resources and personnel interviews, CCTV news programs with information on the authority of interpretation of the profound characteristics, status irreplaceable; and the city as the "base" of the terrestrial channels, is more grounded gas, as the best understanding of the local people's livelihood news window; in between the TV channel, to conquer the world by Variety and TV ratings is that they compete for resources, the largest advertising competition.
Observation of the Chinese screen, we show more and more rich in emotion, but also had to face: whether or variety shows, news programs, entertainment representation digestion with cultural content has become increasingly common, "emotional", "happiness" "True Love" the words children, programs are increasingly being used as a fig leaf of speculation and the Ugly, after the hustle and bustle and excitement, a lot of show left the audience is a place "slag."
Do news, CCTV and local stations have the "tricks"
Almost every significant event has occurred, CCTV ability to control the big news and resources to stand out. Japan Nuclear Earthquake situation this year, CCTV multiple channels at the same time, power and multi-angle, multi-dimensional integration of information resources, so that viewers grasp the latest developments, this is the mainland can not do any television stations.
"Massive resources for the CCTV bigger news, hard news provides a first-mover advantage." Yuan Yinghui director of Beijing TV Station has been a year of work in the CCTV News, in her view, this is not a day or two, or one or two people advantage, but in today's profound knowledge of historical heritage.
If the CCTV News is taking the line of large and deep, then press the livelihood of local stations are accessible. Wages owed workers, passers-by arguing, drunk driving and so close to the localization of the depth of information, so that people feel more intimate.
6 o'clock every night, eating dinner while watching the Nanjing people are used to "live in Nanjing," then went to see "Dongsheng Studio", listen to the "production team leader" type of big voice to comment on the social disorder, and even snapped the relevant departments questioned, particularly enjoyable. And many old like to watch Old Wu of Nanjing is hosted "Listen Shao Shao," the words of Old Wu of Nanjing was self-assured, though he put the program evaluation of low-key as "an old man Shao homely", but say true Old Wu If, contrary to common sense of the phenomena of courage to express their views, and thus he has a congregation fans.
Nanjing University Communication Boshiliming that the terrestrial channels in the People First style, the audience watching the program, like listening to his brother next door talking to parents in a short lens to capture the audience feel Gengrang news on the side. Many local stations are now regarded news programs made a high-quality products, such as the Beijing Platform, "Yuan Yuan 7", Changzhou Taiwan's "social truth", have become the dinner of the viewing public hot spots.
No patience, TV Arts serious homogeneity
But news of grand to do than CCTV, close and keep up on local stations, which makes only another way around the TV to TV dramas and variety shows Bo ratings.
TV satellite channel had become the most effective to enhance the ratings magic. In 2009, Jiangsu, Beijing, Shanghai, Anhui, grab the four broadcast TV, "My head of my regiment," SARFT confused mediation; only a year, there are four stations for the new version of "Three Kingdoms" and war Anhui Satellite TV and even renamed itself "Three TV."
After all, good drama, but limited resources, the country more than 30 satellite channels, the ground has more than 2,000 local channels, the competition is so fierce, resulting in costs have increased dramatically, ultimately shooting itself in the foot. In fact, the outstanding contribution to TV ratings only periodically, to the accumulation of a media value of their brand, brand name must have at least one profile section.
Not create famous column, therefore, the success of cloning programs abroad style, became a Magic of the TV.
Shook said the critic in Nanjing, now active in variety shows on the screen, more than 90% of the original can be found in foreign countries. In addition, whenever a new show, after sweeping the screen, it will follow the trend of production for many: "Super Girl", the similar talent show up to more than 20 files. "You Are the One" became a hit the same kind of hit shows have Hunan Satellite TV's "we meet it," Shanghai TV's "cream of the crop" and six or seven.
Shook said that the introduction of programs get together, have resulted in the homogenization of various TV competition. Even some part to female guests of the out-of-words and deeds to win the ratings, resulting in adverse social impacts.
Hunan Satellite TV has had to build the "New Youth" and other programs of the Yang Hui said, "Any television station or channel if more tolerance and patience, the introduction of overseas copyright of the program would not be such a get together, people can now more Chinese TV is a quick success, few can stand the loneliness, this is a serious Mainland TV Arts crux of homogenization. "
Ratings, so the screen values helpless "stranded"
Unfortunately, we found that many TV programs are based on the parties to the pain ratings above. Programs are more willing to show the suffering of the parties. Production were more likely to tear the party wound posters, rather than on the Fang Fuping wound.
Well-known part of a TV, is specifically mediate neighborhood disputes. Family conflicts of ordinary people onto the screen, the host and guests appear to try to help mediate, but acts as a "poker" role. This shows even the form of drama every night Lianbo.
This is the popular TV show "hidden rules." Nanjing Normal University, Associate Professor Zhang Hao that television stations as a credible platform for the dissemination, it is for ordinary people to solve problems encountered in life is a good thing in itself, but the details of this process will be presented to the audience naked, and its purpose is have aimed at ordinary people's glimpse desires, took the opportunity to play to earn ratings. "You see what TV shows after the things, but also reflects the willingness to further reflect on this social problem?"
Showed more than asked, and this is more impetuous current TV shows, more direct representation of the cause. In order to present a variety of eye-catching story, and some part or even fraud, deception audience.
Nanjing, the provincial media in the work of Ms Xu a, because of his work, usually more concerned about the screen. She found, worked in a TV documentary program that unwed daughter, the mother does not kill the story. A few days later, or this station, only for a part, the mother changed hairstyle and dress, became her mother, the daughter becomes a wife. Ms Xu said at the time there is a feeling cheated. She believes that "this program has not Aesthetic Elegance of the problem, but the authenticity of the problem, a problem with the credibility of television."
Whether exposure of naked scandal, or the name of "emotional", "happiness" under the guise of private glimpse of the final analysis, a lot of television media is missing is a sense of social responsibility and values, the ratings become their ultimate pursuit.
Has continued to hit more than a year, "China Talent Show", both in the ratings or reputation are currently doing the best a show. Shanghai Oriental Media Group Limited Hong Yang, vice president of the "Magnolia" Forum statement said, "China Talent Show" is the ordinary civilians, many dream of the warmth of ordinary, ordinary people about their lives, some hope, on the stage full display. Talent Show's success, group director from ordinary, simple and fully understand the values. China is the lack of entertainment may be provided in the entertainment programs give you a progressive, optimistic, warm spirit. "Our reporter Xu Ning
No comments:
Post a Comment