Tuesday, June 14, 2011

50 children's film made the year the majority of "sleeping warehouse"

Children's Day just past, the Chinese children's film of a great rout. All over the major national theater, apart from the Hollywood's "Kung Fu Panda 2", almost no one can let the kids watch children's films made.

So is this embarrassing scene attended the 11th China Jiangyin International Children's Film Festival of the many who are deeply worried and distressed Quannei Wai. How Chinese children into the mainstream film market the film, and more children to meet the concerns and mentioned again.

Year 50, the majority of "sleeping warehouse"

Global box office opened in 2010, the top 10 in six children movie, "Toy Story 3" 1.1 billion dollars more to sit tight in the global box office throne. So there are 230 million children in China, made the situation of children and how the film it?

China Children Film Society Hou Keming told reporters that last year China's total output is more than 500 films, of which there are 55 children's film. However, as many of the small size, low cost, it is difficult to enter the market, if it could be shown, are often inadequate because of the hasty promotion under the map, escape the "theater tour," the fate, not to mention create attractive box office was.

China Children's Film of the huge market should, however, hardly made children's films to meet with a younger audience. According to a film distributor said, in our country, way out no more than two children films, one after finishing school to find a symbolic place, and then shelved, waiting for future television appearances; and then there is by Winning access to government subsidies and benefit return on investment. This situation has been continued.

"In fact the film in order to change the status of children in the country right now, the Government wants a lot of ways." Hou Keming said, the state special funds to support every year, China Film Huabiao also dedicated a good children's film award to "the Campus Line Cinema film, "" Shanghai film education cinema "as the representative of the campus cinema has also been a considerable size. Nevertheless, the children can not see the film, children's film can not find the embarrassment of the market, still no change.

Low-cost, difficult to release, the box office is poor, lack of attention, made children's film seems to be caught in a vicious cycle of the cycle. The Children's Film Festival, a random sample of reporters in the theater part of the small audience. When asked "What is your favorite children's film" The children rushed to report the long list of names: Harry Potter, Kung Fu Panda, Toy Story, Snow White ... ... and asked "what you read China-made children's film "The children are mostly speechless, the only mention of only" Goat and Big Big Wolf of the Year of the Rabbit first-rate. "

"Over his eyes, ears covered" can not make children like to watch movies

How do children's film out of "sleep warehouse," the dilemma? China-made children's film where lost?

Hou Keming that the film does not lack the number of Chinese children, mainly lost in the theme.

He analyzed that there are two types of children's films, one is on the child, which is found in adults, children, problems in the field, a strong sense of social responsibility of these films, but not necessarily suitable for children to see. There is also a category for the children and shot, full of childlike innocence, and we lack is the latter film.

Huang, general manager of China Film Animation Group, the military, many of the film made for children, is not suitable for children to watch. He referred to the "empty nest children", this film describes the children left behind so many adults can not help but regret and tears, but for children, it seemed too heavy. Scattered expression of film culture, deeply sad to tell, for the left-behind children's mental status, basic education and other social topics to explore, are the children can not understand.

Traces of heavy didactic children's film has been made to suffer criticism. "Our films tend to be set to behave the boy child, in fact, this is contrary to the nature of children." Bangladesh Beijing Film Academy teacher said, "most of the children's film is still made 'over his eyes and covered ears'. Director shown in the movie for adults to let children see the world, too pure, and real life seriously out of line. "

Many people complain about movies, children's film investment, technically difficult to achieve the desired effect. However, the "Little Soldier", "red children", "Sparkling Red Star" and other excellent children's film but the small cost of light generations of childhood. Overall, our innovative children's film efforts were not enough, good works, or too little.

Former President of the European Children's Film Society of Eva - 施瓦茨瓦尔德 told reporters in Europe, is the theme of children's films to attract more viewers, "We do not care about the 'sex', 'love' and other topics, taking into account more better to let their children receive. "and in northern Europe, many films adapted from popular children's books and fairy tales, which make the play worth watching is guaranteed.

The face of "The Wizarding World of Harry Potter," "Toy Story," "Shrek," the director said Li Hong, our artists have created from the traditional model to disentangle. Since the computer can not be and foreign high-tech Competition, is not doing something down in the imagination, the story speaks more pleasant point. "Most children remain in the writer's idea of" black sergeant "era, the cat must be a positive hero, of course, unknown Shubei negative example, but the U.S. film" Stuart Little "is not loved by the children do?"

"Let the film into the campus" or "children into the theater"

In the "guardian of childhood" at the thought of the film, children's film studio flat repeatedly told the media the Yangtze River plant, do not mention the movie film for children, or to issue even harder! Poor children in film distribution channels, is an indisputable facts. But for the children should choose what kind of film distribution methods, the industry is controversial.

Fenlanluao International Children's Film Festival 席埃特斯沃亚 pull that children and adult film distribution film is not the same. At present, Finland is promoting a "Campus Movie Network" project, so the teacher as the promotion of the film, the effect is very good. Huang, general manager of the China Film Animation Army that can not be expected to push children's film school, but to change "the film into the campus" to "let children into the theater," This is the way to the sustainable development of children's films.

Under dispute, one thing is consistent: to make more good movies and Chinese children to meet children. Jiang Ping that month so that children can watch films, is essential. Children's film should not just "day trip", but should be incorporated into management's overall consideration. Zhou Xiaojuan Canadian children is recommended film distributors, filmmakers can be more domestic and international dialogue, with a step to improve production standards, while broadening distribution channels.

In addition to creating problems, marketing and publicity is also behind the film hard to attract children to the market of domestic concern. "Goat and Big Big Wolf" series of films for 3 years through television and successful operation of the heat, earned in the Chinese New Year stall pours. However, in addition to "Pleasant", but could barely see the second example of this.

Dragon Boat Festival on holiday in just the past, journalists to accompany a mother and her 9-year-old daughter to the movies. Theater in the overcrowded, banners and posters on "Kung Fu Panda" substantial posters. "Did not we just have had the Children's Film Festival? Children who made films have gone?" Mom asked the reporters, his eyes full of confusion.

This confusion is made, a mother of children's films are no longer "sleeping warehouse" of the call.

Reporter Ma Wei

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