Strange movie tickets sold in your real estate business? Increase the number of screens to promote lower fares

Gangster movie theaters nationwide discussion of high fares, we reached a "conclusion"

Tickets selling real estate you have to blame

Shanghai Ta Kung Pao newspaper correspondent Jiang Bo

The 14th Shanghai International Film Festival Industry Forum, the third "Cinema Revolution: the role of cinema in the digital age," was held yesterday in Shanghai. The industry participants have said that the Chinese box office jump 100 billion and the development of digital technology has greatly promoted the construction of the digital screen, the screen existing domestic 6200, is expected to soon be over 10,000. However, when asked about the theater major development trend, why difficult to lower ticket prices, the industry focused on actually have to ask the views of the real estate business. Participants have expressed increasingly higher rents higher and higher operating costs for theater, coupled with too few good films on the domestic fare is still unlikely to drop soon.

View a property up rents, raise ticket prices

"When will the movie ticket fares down" really is a platitude. In 2005, also at the Shanghai International Film Festival, China Film Association, China Urban Cinema Development Association, the China Film Producers Association has issued a joint initiative called for the implementation of the National Theater "movie on Tuesday half-price day" lower fares. At that time, there were 168 domestic theaters response. Two months later, proved to movie ticket sales on Tuesday, even more than a draw on Saturday, and finally the rapid implementation of this measure led to the national theater. From last year, "half-price day Wednesday, the film" measures is also home to start to implement open.

According to "Chinese Film Industry Report 2010" shows: 2009 average ticket price was 36.38 yuan film. The National Bureau of Statistics in January 2010 to provide the data show that in 2009 the national per capita income of urban households was 1571.5 yuan. In other words, the equivalent of a movie ticket disposable monthly income of urban residents was 2.3%, 0.5% in developed countries significantly higher than the data.

Yesterday's forum, Malaysia, Kerry King, general manager of Xuhuan Tang said as theaters, movie tickets in Malaysia, but the highest RMB 30 yuan, the local movie theater at a low price to attract the audience, immediately caused a debate audience seats. Because in China, 40-90 yuan per ticket ordinary movie, 3D movies 80-100 million, IMAX movie tickets 100-150 yuan - more than Hangzhou, Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and other cities, the fare box office movies The same is true, or even higher.

"Good little movie, so the ticket prices you!" Yesterday, industry forum, Zhao Jun, general manager of Guangdong Province, the film's emotion for the industry and nodded, and he said as the audience, if only one month to the cinema to see "Kuanyin Mountain," so a good movie, naturally high fares. But if there is more good film into theaters, let us every day theater, cinema will naturally reduce the price.

But Zhao said that the "price" is the premise: "The rent is very expensive ah! Cinema operator's profits are inclined to keep the real estate business. Real estate smiling, the cinema is a very difficult operation, which is very real problem. "he said, China is now building an active theater is very high, very fast, but it should be noted that there is a lot of hot money. These funds continue to enter the theater to find profitable real estate business, resulting in theaters across the country increasingly high operating costs.

The SMI Group, Chairman of the Board Tan Wang said that China is now relatively bubble theater: "A lot of theater's annual box office revenue to reach 40 million -5000 million, unchanged from a year can barely operate."

Second, the insufficient number of Chinese screen saying there is no reason to lower prices

That movie tickets no room for price cuts?

"From the front, China's less than the number of screens, the cinema is no reason to lower prices." 北京新影联 Cinemas vice president, said Gao. The general manager of Shanghai United Cinema Shanghai Wu Crane, says that now limit the kinds of films have the lowest fare, such as "Party Albert" minimum fare of 35 yuan each - "if the lowest fare will be higher at the box office high" . This leads to price theater space even smaller.

"Fortunately, there is something out now - buy, we are very supportive." Zhao said, China's ticket prices in 2010 rose higher, and a 3D IMAX movie because the impact of fares, in particular the first four months of "Avatar." Under the Central Motion Picture Corporation of Guangdong Southern Film Shinkansen - fourth national cinema box office in 2010, the average fare of 30 yuan, while in 2009 the average fare of 34 yuan. "Second and third line of digital cinema building, the increase in the number of screens there is a certain low fares to promote the role of."

The highest domestic box office cinema, president of Dalian Wanda Cinema Ye Ning said: "After all, the price is determined by supply and demand, for example, the price now, you see the amount of and demand for, and can not see the market hands. "he said, China is actually effective in 35-40 per fare, but we were plagued by numerous classes of votes, including some buy the channel, so feel high. "I believe the future will fare with the audience to find a balance between. But there is a theater location problems, such as the United States there have been high ticket prices and the theater, the pursuit of VIP services. Therefore, the fare is always the audience the feelings of the services provided related. "

Gao believes that, even after the fare reduction, there will be four (price) of different - different movie, different theater, different time, different groups of cases, the fare will be different.

"In fact, if you sell a movie packed 60 per ticket, and that theater can not be sold for 5 yuan a natural." There are people in the industry of anonymity, told reporters that the market economy, the theater of the enterprises, rather than as the planned economy period and then as a ticket 5 angle, live by state subsidies. He single movie ticket price 100, for example, the expenditure of which there are two unshakeable - 5% of the National Film Development Special Fund Management Committee a special fund and 3.3% sales tax. After deducting these two, the producer to be awarded the remaining 39% -43% at the box office. Shown by the lower reaches of the remaining channels into which the theater can get about 45%. "Price Index higher, too few good films, the short term to really see the possibility of unilateral price cuts." Zhao, supports the view that he is now 6,200 domestic screens, may develop the next 5 years to 2 million, "so multi-screen, you first have to find the contents of fill, there are differences of content will naturally there are different fares. "