Network into the film industry, cinema how to break through?

Site Meng shouted: watching movies at home, stay at home, but also cheaper than the cinema

Cinema quit: low fares are not necessarily popular, movies should be experiential consumption

Network into the film industry, cinema how to break through?

The advent of the digital age, people on the phone, IPAD and computers can enjoy movies on the same time, the cinema "high fares," the problem still exists. Cinema still attract an audience it? Yesterday, the Shanghai Film Festival, the third industrial forum "Cinema Revolution: the role of the digital age of cinema" as the theme, the Shanghai Co-Chairman and President Zhangbaoquan Jindianjituan, 北京新影联 Pictures deputy general manager Gao Jun, Wanda Cinema Ye Ning, general manager of line to discuss the domestic trend of cinema in the digital age and other issues. In the previous night at the "Night of Music as the" theme event, the newly appointed CEO Zhao Pictures TV Plus announced ambitious: the future of Internet-representative of the new media will become the core of the film marketing platform. The standoff between the cinema and the network has the inklings ... ...

□ reporter Wang Fengwen Ping Wai map

Debate over the "high fares"

Network: 3 to 10 yuan will be able to watch a movie online

Cinema: 17.5 yuan movie ticket price is not high

Not long ago, music Watch and other Internet companies launched a 7 "release theaters Movie Network Alliance," claiming to provide for the large number of small theater digital distribution channels to allow the Internet to become the second theatrical film distribution, while the audience on the Internet only It takes 3 to 10 yuan, you can watch a high-definition movies.

In the "Music as the Night" theme activities, Zhao introduced the age of the Internet video tool - music video, as the TV goes super clean player. Zhao said: "The player in the integration of thousands of genuine high-definition movies, viewers at home can be connected to any TV to enjoy high-definition large." Every player is priced at 1,980 yuan, down conversion, home movie "fare "Only less than 2 dollars.

But in yesterday's third industrial forum, on "high-fare" issue, Tsinghua University, Yin Hong, professor of film and television transmission point of view is: "After an investigation, a number of less traditional theater fare, but the less the audience, hand, is a new, higher fare cinema viewers. the audience is actually concerned about more than just a place to see the film, but the environment. "

Ye Ning from the "consumer experience" point of view, said: "Internationally, cinemas and shopping malls, is closely related to commercial real estate, shopping malls and cinema integration, a wide range of consumption is very important. Domestic film fare like the high prices the same , is built on the basis of supply and demand. "

Gao said: "In the future you can try different studios, different films, different fares at different times means lower fares."

Zhangbaoquan that: "When people monthly income exceeded 3,000 U.S. dollars, the pursuit is the experiential consumption, they can not be satisfied just look at a movie, so, after the theater's box office revenues of the total income of 1 / 3 is reasonable, Other income is through books, coffee, and audio-video sources. "He suggested that the current average domestic ticket prices is 17.5 yuan, the fares in accordance with the relatively high wages of domestic residents, but if coupled with inflation and other factors, it is normal The.

Difference of the digital age

Network: draw the director screenwriter, bought the Internet rights

Cinema: Digital result in a large investment in "dangerous period"

According to Zhang Zhao said, as the film industry will be happy Gordon Chan, Teddy Chen, Chen Guo, Li Ran, director and screenwriter Ningcai Shen and other partnerships, the first exclusive Internet rights of their works.

If the figures brought into the network operability and convenient, then movie theaters from film to digital cinema cautious when the change would have had. High military "Kuan" failure and "Guanyin Mountain," an example to analyze the success of his first predict the total box office this year, the National Film "should be about 11.0 billion, billion investment we all large areas of madness, but this year slowdown, the risk of large investments into the period, which is all unexpected. It stands to reason, "Kuan" is 'Ip Man' and 'Zhang Mazi' combination, should not lose (money), But it does not take into account market changes and digital differentiation - the number of copies of the current domestic theaters are increasing, the reduction of film copies, so "Guanyin Mountain" at the launch of a digital copy of the main, the last, "Guanyin Mountain" to 10 million investment won the 78 million at the box office, and cast-output ratio of more than "let bullets fly". "

Gao also with respect to seize a business opportunity, "in the" Guanyin Mountain "In the past," Rio Adventure, "the release party presented to the cinema output of 15 million at the box office one copy of the request, the national theater, about seventy to eighty do not accept, we urgently out of the 120 copies to the theater, set a goal of 80,000 of the assessment, we are willing to accept. "

Potential market is large cake

Network: there are 500 million Internet users across the country,

Cinema: Currently 75% of the country where there is no cinema

Watch music launch of the "Television wind Bang" is known to create 5 million Internet users, the data broadcast through the website, Internet users to vote and expert selection, pan & scan 2011 hit television drama, movie awards finalists also have the option of holding the hands of the users .

Zhangbaoquan that the development of digital technology, digital copies of the film is far below the cost of copies, in some small cities the cost of digital cinema to decline, "75% of the country where the current is not theater, China has more than 3,000 counties, If a county has eight screens, then you can put the number of movie screens back to five or six million units. "

Yin Hong said: "Although the box office last year, ten billion, but the box office in Beijing and Shanghai, accounted for more than 20% increase in the number of cinemas plenty of room."