Chinese film selected large or small charge? Large piece is very clear

--- A large period of the investment and risk

Xiao Yang, the reporter from the Shanghai-made commercial film has been reported that "Beauty," but this concept may have to be broken. Yesterday, the Shanghai Film Festival Industry Forum, the veteran film distributor, 北京新影联 Film Co., Ltd. Deputy General Manager for the Army to the film industry a shot sedatives. He said the large investment in the investment into a dangerous period, and decadence of the first half of a large variety of signs may also encourage more films to investors in the future, "a small charge."

■ Some of this year have lost a large

The first half of 2011, a typical phenomenon is not to force a large, high-Jun told reporters: "Some of this year have lost a large investment of 1.5 billion," Kuan Kung, "to lose badly, it should not according to lose, because it is "Ip Man" and the 'bullets fly' style combination. "Similarly, investment in two hundred million of the new version of" Ghost Story "is that the lack of surprise at the box office weakness; invest 1.5 billion of the" Warring States "is constantly endure tile, only recovered 70 million at the box office. From Zhang Yimou's "Hero" and open the "big investment, high return" model is losing its "magic effect"? The industry said it can, that the fate of large indeed a "turning point."

Gao said that in fact, large areas of the investment risk from the second half of 2009 there will be a sign of the time, "2012" and "Avatar" before and after the attack, many domestic large end badly, such as "Treasure Hunter", "Storm Riders" "Confucius", "Mulan" and "True Legend" and so on box-office boondoggle. However, these films end sadly did not cause the industry's vigilance, a lot of movie film side consider themselves just "bad luck", "poor schedule," suffered a brutal fight Lunar New Year stalls only. The subsequent period, the film is still in the continually expanding investment, so that the military in particular want high "shadow market risk, the stock market with caution", that is sent to investors. Current domestic production, distribution, cinema box office into a 4:2:4, which means that the box office is 3 times higher than the investment to be profitable. Industry insiders believe the real estate business, such as coal bosses get together and have entered the film industry, making the film investment into the non-rational state of excitement, "many do not understand the internal operating rules of the film industry, investors do not understand the film culture industry, but With the enthusiasm of the blind in, but often they are themselves severely burned. "

■ large piece is very clear

Yin appears in Tsinghua University, China's large current is precisely the Achilles heel is that it's flaws have been magnified, "a movie has a large number of repeat performances chuanchang star empty and tedious scenes of people have made and the homogeneity of a large commercial element of the piece is obvious. In the eyes of the audience, a large one to do it more and more like a big show, occupying a large number of screening resources, all of which are man-made flash point set, and not from the narrative, not a naturally occurring heart in the audience. "

■ small budget film momentum is "secretly surging"

In sharp contrast with the large, the small cost of the momentum of the film is "secretly surging," two dramas in the first half of this year, "Guanyin Mountain" and "favorite" in a very pleasant surprise box-office success. Gao said: "" Guanyin Mountain "investment 10 million at the box office over 70 million return on investment even more than the" Let the bullets fly. "Middle-produced" Love "brave forays into HIV subject matter, has made 50 million yuan at the box office . "He said that a large decline in revelation is that people learn in a rational manner so that the film afterwards," the film is the film's script cost-effective, team, box office is expected to value ratio, Toupai movie lineup is by no means strong, large investment and will be able to make money, Who is actually cost-effective will come to make money. "October Rising" is quite a strong team, box office high in last year's Lunar New Year stalls to get 2.9 million at the box office, but it is losing money, why? cost is too high, it took 1.5 billion. And it is saying the same release schedule, "Three Gun Pai An Jing Qi" Although it is lower than the box office two or three million, but it is low cost, direct cost only 28 million. "

Professor Yin Hong said that the crisis is precisely that large areas of China supported the film relies on a pyramid structure of films is changing to a more stable ladder structure, "large as a pillar of the mainstream, genre-based, small and medium budget film for the add video production patterns are formed gradually. spend the least money to shoot high quality movies, so that small and medium budget films also have billions of dollars, this marked the commercial film market began to mature, the audience began to mature, and began to enter the development of healthier . "