As of June 5, import animated film "Kung Fu Panda 2" has been praised in a sound broke the 300 million box office mark. In contrast, domestic animated film is even more lonely.
According to recent industry by the China Film Association Research Center released the "2011 Chinese Film Industry Report" shows that China-made animated film released in 2010, the number of rapid decline, from 27 in 2009 down to 16 men. This year's situation is not optimistic, as of June 8, 2011, only "Goat and Big Big Wolf Rabbit TKK", "Old Master Q water Tiger Legend," "Xibaipo" made three animated films in mainstream theaters, the number is expected to release no more than the end of last year.
Popular animated films in Hollywood today, made animated films can not help but bleak heart of doubt, where the difference between domestic animated films?
Analysis
Less difficult for investors to profit by the favor
"2011 Chinese Film Industry Research Report" writer, film and animation games, Zhejiang University Research Centre, PhD supervisor, Professor Jian, told reporters disk, the number of animated films released in China declined, partly because less profits and animated films, hard favored by the investors related.
"Compared to TV animation, animated film investment, high risks, government subsidies less favored by nature difficult to get investors." Drive Sword said.
He explained that in recent years, strongly support the animation industry in China, local government also introduced a number of preferential policies. To reward production companies, television stations in the provincial premiere of two-dimensional animation, will be 1,000 yuan per minute of subsidies, subsidies for three-dimensional animation of 1,500 yuan per minute. If the China Central Television broadcast, under normal circumstances, two-dimensional animation subsidy of 2,000 yuan per minute, three-dimensional animation subsidy of 3,000 yuan per minute. In a number of television premiere of, "from the high non-repetition" of the principle of reward. The award for animated film, usually 1,500 yuan per minute.
"TV animation is usually longer, to obtain the total amount of government incentives are higher. The animated film to only 120 minutes, the total amount of subsidies to low. Moreover, compared with television animation, the animated film high quality requirements, cost high, coupled with highly competitive film market, investors are naturally inclined to invest in TV animation. "drive Sword said.
Difficult to enter the mainstream cinema competition, poor
"China-made animated film because the quality is not high, the landing is a mainstream cinema Kaner." China Film Association Industry Research Center, Liu Haodong said.
He said that the domestic film market increasingly competitive, almost every two or three a month the new film release. And with the exception of "Pleasant" series of films and a few other films, most animated movies have made the quality is not high, the problem is difficult to attract audiences. The cinema box office prospects in terms of a movie will give more rows of film screenings; but not high box office expectations, Pai film screenings will be substantially reduced, or even not released.
Liu Haodong told reporters, and put into production every year for the record there are dozens of animated films, but many are because of lack of market competitiveness, making it difficult to enter theaters after last simply turned into a television cartoon, in order to recover costs.
It is not difficult to understand the rapid development of the domestic film industry, today's increasingly competitive, but more and more lonely domestic animated film.
Outlet
Speaking of animated films, the biggest worry is that investors profit. But it is worth mentioning that, also made animated movie, "Goat and Big Big Wolf" series of films for three consecutive years made animated film at the box office champion. Last two - "Pleasant Goat and Big Wolf tiger" and "Pleasant Goat and Big Wolf Rabbit TKK" is breaking box-office billion mark, count to bring a variety of derivative products benefits, income is absolutely huge.
Producers of animated films in the series - Creative Power Culture Communication Co., Ltd. Wu Tun said the responsible person, "Pleasant Goat and Big Big Wolf" The success shows no lack of animated films in China market, income is not low.
He told reporters that China's animation film production technology is not lost to foreign countries. To animated films made in Hollywood today struck a large slice of the animation, the most important thing is the sincerity of the producers. "To ensure the film has good story, the quality of build quality."
Text / reporter Chia-Yang
Drawing / Li Ming
Year (unit)
16, 2008
27, 2009
16, 2010
Year (unit)
3, 2005
13, 2006
6, 2007
Year 2005 -2010
The number of animated films released domestically
Tens of millions of dollars in recent years, domestic box-office animated movie
Year of the total box office titles (dollars)
2008 "Storm Rider" 30 million
2009 "Pleasant Goat and Big Wolf bullish" 73 million
2009, "Malan Flower" 10 million
2009 "McDull resounding" 70600000
2010 "Pleasant Goat and Big Wolf of the tiger," 1.2685 billion
2010 "black sergeant," 15 million
2010 "Love the Earth Yangtze River VII" 17 million
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