Children's Film Development of the storm: Issue? Release!
Last year, China accounted for children's film production film production 526's 10.45%, but for many small audience, there can call out the name several! Why do kids children's film in the absence of such a world?
Children's Film Development of the storm: Issue? Release!
The face of many small audience at the 11th International Children's Film Festival organized by the International Children's Film Forum, was asked: "Please state your most recently seen three children in the name of the movie?" A child thought replied: "" Goat and Big Big Wolf "" Kung Fu Panda "," Monkey King "." Another child thought for a long time: "that is, those just mentioned, and I generally follow the adult movies." The third Children are unthinkingly blurted out: "... ...", but the title says we had no idea, heard at a loss.
Why do kids children's film in the absence of such a world? Is because the film is small? "2009 to 2010, two years, China produced a total of 105 children, shooting films, and last year it is to achieve a historic 55, total annual output of 526 films of 10.45%. This is a rare , like the film, as major powers the United States not be able to reach 10%. "State Administration of Radio, Film and Television, Deputy Secretary for the film La Peikang the authority of the data release, so many people in the industry," shocked. "
In recent years, rapid development of Chinese film industry, children's movies of course, was gone up the potential, obviously we're not children's movies, not even the lack of good children's movie, but the proportion of the audience can only "poor" to describe. So, What went where?
"Of course, poor distribution it!" Children's film that practitioners are invariably faced with children's film has appeared on the quantity and quality of these changes we are not ready to become the current children's films the way out the biggest problem, "many We did not see the children's film, where the students see? "It is understood that" kiss me "is this year's" June "made during the release of the only child of a feature film. In the same period of this festival held in a two-day First China Children's Film Fair, exhibitors are 87 children's film, but really only a handful of contractors, or even ahead of dismantling many exhibitors, children's movie again Left in the Cold .
China Children Film Society Hou Keming said, the current film distribution channels of our children are 3: television, cinema, public screening system. Let us first look at television stations, which mainly refers to the movie channels, in its annual self-made 100 films, only about seventy-eight children's film. Let's look at cinema, commercial films being squeezed at home and abroad the case of space and time, children's movies in general or only in winter and summer vacations this Children's Day special arrangements for release schedule, and only invest in one or two cities, there is no guarantee of natural screening, " shot for a place ", or known as" scrap "the morning show and evening performance arrangements. Finally, public projection system, which is the film into the campus project, which in turn inevitably by the principals, parents, "two long," the final say, because the existence of special children's film audience, the children did not spare a second money, and some do not have the alone in viewing capabilities, parental support or not very important, and taking into account security issues, academic tasks, and arbitrary charges likely to cause misunderstanding, many schools prefer the "more-less attitude."
From the industrial point of view, more than 200 million children is undoubtedly a huge population, China should become a children's film of the consumer, but the reporter heard this topic discussed was the most complaints. I remember just sitting beside arrival hall forum, a children's film distributors - inspirational campus digital cinema Shaanxi Co., Ltd. Deputy General Manager Liu Lihong, the company's projection of 107 workstations, set up a screening of 186 teams, from 2010 In September to April 2011 show 50,000 games on campus together children's film, the two quarters combined value of 20 million yuan at the box office, but she still felt "issue can not keep up - no one knows - we make money - of course will dampen enthusiasm for investment - only play with children holding test the water shot mentality "this" rust "the vicious circle of the chain, an urgent need for" upstream "from the issue of working to resolve.
However, the issue of children's film market completely gone right? Publishers have the same answer is also very positive: the success of commercial film distribution model, "Hi Frankie, and Wolf" and "looking for Jackie Chan" only "cases can not be copied." Indeed, the negative examples abound, often voted one can only recover the tens of million yuan, market returns is not satisfactory, or even lose badly. "Acrobatic elves" put a 3-year in Guangzhou, with total box office after this summer is expected to reach 20 million, Guangzhou, Shanghai Film Group, the Qi will be the called "market miracle." There are many children did not even shoot the film from the market point of view, but rather focus on all levels of government subsidies, such as a county out of a good deeds of children, funding from the county for a little, find corporate sponsors point After making allowance for the Film Bureau, where to get money, where to get some money, "count scores" to have 300,000 to 500,000 yuan can make a little point, the film will put the Treasury in the "sleep" the. This is the actual situation of children in the film - the edge of the public welfare as property often means low-cost, non-commercial, rely on subsidies, which also determines its market with conventional film market is very different. No market for location error and confusion, Beijing Review & Movie Television Culture Co., Ltd. General Manager Jin Zhongqiang issue, said the fundamental problem now is that children's film market choice, that is where children's film should be placed.
In people's traditional values, the box office is the last word, children's film is not. Children's movie about the long-term benefits, as different from adults, children often become "repeat customers" who like to watch a film to be repeated over time to see a lot of times, but 10 years later, the child will be the next wave of read more. In view of this, with a commercial element to the way normal children in the film distribution and projection Needless to say, but for most of the film is concerned, according to different types, the implementation of policy support and market operation of the combination strategy is more reasonable and more effective.
In fact, ease the distribution of the storm is the world's children, the general problem of the film interface, the Indian International Film Festival founder and chairman of the South Junde up, Finland, Oulu International Children's and Youth Film Festival 席埃斯特沃亚 Latour mentioned that this issue has been the concern that they struggled to a variety of exploration, including sending the film front door, the founder of Campus Movie Network, etc., are non-market means to attempt. In this regard, in the children's film distribution in Canada for nearly 20 years of international film distribution company president dolphin Zhou Xiaojuan more feeling, she pointed out that in Canada and Europe, accounting for annual box office is often the first home movie, home movies shot for children , but the concept of hope in their parents and grandparents to include children in addition to the audience outside the circle. "In northern Europe, each year 25% of the National Film Fund is allocated to family films." She said.
In this regard, were also thought domestic counterparts. Pearl River Film Group Film Distribution, general manager of Guangdong Province, Zhao Jun, the analysis of "Goat and Big Big Wolf" Case said, and now children were exposed to images of the main ways that television and Internet, the inspiration we may start from the television, Then again extended the film industry, will hold bigger. Is building a children's cartoon Deco movie theater, general manager of Shanghai Paradise Co., Ltd. Xin Xie Bao told reporters, in many places for children to open up a dedicated movie theater or cinema there are some difficulties, but the cinema can hope to have more Saturday and Sunday morning to come up with a special screening of the Office of Children's films. China's first private film companies contracted by the provincial movie theaters on campus - the campus of Henan Province Education cinema era, chairman Liu Xiuliang believes that the film shows the children some time compulsory inclusion of students, will be screened charges in the public schools areas of recurrent expenditure in order to make the campus cinema "burden" to go forward.
Always easy to ask questions, but to really solve the problem in a constructive way is difficult. Perhaps the China issue, chairman of Valley National Day show some promise, more film distribution bottleneck for children to bring a glimmer of hope: "As long as there are children in the film to find us, making a fat one, one is ready to make a good one! "I hope the table after the determination of type of rhetoric, we have received is real results.
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