Hollywood animation "Kung Fu Panda 2" screened recently in China. According to incomplete statistics, as of June 5, 9 days of release, "Kung Fu Panda 2" box office has exceeded 3 billion mark. Cause for concern, one is the film's aggressively, on the other hand is caused by the controversy over the film. Make sure the artist, Zhao Di Ming boycott "Kung Fu Panda 2", he resisted on the grounds that, "" Kung Fu Panda 2 "is not a Hollywood love letter addressed to China."
The ranks of the resistance to cultural scholars have emerged, the domestic animation industry practitioners. Reporter interviewed on this topic and learn animation animation industry majors, all objects are interviewed said that should not be resisted, and that she should learn to view such a work mentality. Beijing Science and Technology Co., Ltd. Chairman Li Huizhong puzzle new division in animation education for many years, he told reporters: "Let China's animation products, from a business perspective, not much success. We need to learn the strengths of others and do their own products , so as to expand trade opportunities. "
China's animation is the reality behind the Japan-US
"I do not know will not draw anime, one day I turn on the TV, I found my life had become the animation capital of Wuhu; another day I think I lived in the Shijingshan District report has been assigned to hundreds of animation business. Ganqing We really animation power ah! Since then, the animation festival animation industry on these words took root in my heart. until someone boycott "Kung Fu Panda 2" before I wake: I am accommodating animation big country, what movie? "online A micro-Bo wrote.
In China, the animation state of education compared to 10 years ago has been tremendous development, "10 years ago, you did not animation in the country that many people know that five years ago that cartoon, people do not know want to learn to Where did you learn, the school now has training and business training and other learning methods. "TKS ice research director of education animation, said the training takes time, Chinese universities to open Animation time is generally not more than 5 years University teachers are taught animation animation professionals fresh out of school for students, "as the first batch of China Academy of Art graduate students in the animation, are all basically in the form of college to grab away, because the college of teachers high demand, not the industry doing a few years can be teachers, which also shows the need for a process of personnel training. "
"The United States and Japan have a good training system, with the accumulation of decades, we have developed very short time, should be recognized that there are gaps," ice that personnel are selected from a large number of people inside out, not the amount of to not get people, therefore, first of all have a large number of students studying animation.
China's animation education is not lack of good teachers, more and more high-quality personnel to join the ranks of educators, Animation School, Communication University of China Professor Lu Sheng-zhang, is one of them. In some eyes, perhaps an artist should spend their time writing, and Lu Sheng-zhang chose to be teachers and students more time together. Way says that he is willing to put his art, his dreams and aspirations to pass to students, young people to develop. He created with the students of the 2005 First China International Cartoon and Animation Festival short set of original animation Competition Jury Award, "the wall - to mother" in the creative team of 93 people, mostly students.
The domestic animation industry needs to form a complete industrial chain
"" Kung Fu Panda 2 "very exciting, very prospective grasp of Chinese elements. But the pop elements may be added to some traditions or people who do not care about buzzwords do not adapt." Animation School, Communication University of China student Ronaldinho believes that this may be caused by one of the reasons people resist, "the Chinese people are technically able to make" Kung Fu Panda 2 "this kind of film, but I think to really do it now is impossible."
ST Lee told reporters that he had come to the cinema to enjoy the "Kung Fu Panda 2", "beautifully produced, with China's material and cultural elements, story-telling are strong." In his view, simply speaking from the production technology, "our domestic animators technology is not bad, its images and action we can do, in fact, many aspects of foreign production is outsourced to China to do." However, the industry chain, China's operational ability to highlight deficiencies.
Lee seems new division, animation does not allow shoddy products. Works to deceive people, opportunistic thing, laymen and experts can see it. Animated story of our domestic poor, the main line is not big movie director to enter the industry as attractive enough to bring them. The director may also think that Americans do, "Kung Fu Panda" was very successful from the commercial terms, and elements from Chinese, the Chinese people why they can not do this thing? "Our single is not bad, but overall we are still far is not strong storytelling, fun and entertainment on the weak, the audience would not like to watch out."
If you can make the animation industry, a complete industrial chain, including the production of animation to the late extension of the product, then the profitability of the industry chain is very strong. Li Division believes that the current main shortcoming of our business is relatively small, producing only busy, but the issue of promotion can not keep up, "This has resulted in a product may be good, but profitability is not good, everyone's enthusiasm will be hit." Overseas Chinese cartoons as a clear profit model, as the big foreign companies in place, so no big investors to resolve investment.
Important policy-oriented
In the era of digital technology, animation industry has become known as the "sunrise industry." "2010 annual report on China's animation industry," pointed out, animation production and animation industry as the first link is the core of the development of animation industry and key. In the animation industry, the government plays a vital role in policy-oriented. With the booming creative industries, have sprung up around the creation of animation industrial park has attracted many animation companies settled.
According to statistics released by State Administration of Radio data, as of first half of 2010, domestic output of 303 cartoons were 309,997 minutes, the animation output close to 2009 as a whole number of the total 313, far beyond 2009, the whole years 17 million minutes of length of time.
One practitioner told reporters animation, animation bases around the country are doing animation, produced a large amount, but the quality is not high, the reason is because the local government will subsidize the animation company's products, companies in pursuit of This part of the profits, think again rarely the subject of innovation. Like "Kung Fu Panda" this movie, there is no Chinese companies dare to attempt, as it may be a few years the production cycle, you need to keep a large production team, if not released after the market reflects investors will lose everything. "The state policy should be adjusted, because the policy on the business impact is particularly great. Domestic and foreign production level gap is not so big, if we have enough time and money, it was determined to do, You You policy support, we it can certainly make like "Kung Fu Panda" this product. "
Tao Tao intern reporter tender Yu Xu
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