When wind and water when the film market, the famous film publications are put on the spot -
"Popular Film" how to "dying"
Things are low tide, people have life and death, a magazine is no exception. So, after learning that more than 60 years of history, "Popular Film" (hereinafter referred to as "public") status of bleak news, not surprised. A lot of people, "the classic magazine" and regret. However, when Sorrow is also somewhat Blame.
"Popular Film" was traced to the "four noes"
Recently, the magazine editor Zhou broke the news in the microblogging "now" public "very little circulation. Magazine is not president (external person concurrently), no editor, no circulation department (only one temporary), no ads Department ("public," the ads are published free of charge). "The news triggered strong concerns expressed concern about the old friends shout the future of film magazines, and triggered a" public "is about to cease publication of the conjecture. Soon, the competent authorities responsible Kang Jianmin Film Society denied this claim, he said, despite the current "public" only 3 million copies sold but not discontinued. Although he denied saying ceased publication, but "only 3 million circulation," data on the survival status of the old magazine has been the classic predicament, passed their prime is a reality.
When the "Popular Cinema" experience "Friends"
"Popular" magazine used to be the brand, but also gave rise to too many good memories. Why have a generation of magazines were retired it? Some people joke: Because met "Friends" and other similar magazines. "Friends" has become "public," the killer? - Although this is a joke, but really there is some truth. According to the "public" official said, "At present the magazine subscription base walk or the way the post office. And the cooperation with the kiosks, we believe that there are still some cooperation unreasonable to not talk to them." Because "we looking for some advertisers, people are not interested in us. "
When the "family", "Friends" crazy flock to the newsstands, the "public" actually can come up with "cooperation with the kiosks there are many unreasonable" conclusion; when the "fashion" is full when a large number of luxury brand advertising, "Popular" "looking for some advertisers, people are not interested in us." sounds, the public is the reason the film whole body, but no one reflect, how unreasonable, and no one to ask: Issue 3 million copies magazines, trade associations which are interested in advertising? No one to ask, a magazine 60 years the same faces, want to survive?
Film live, magazine die
Incredible to say, when a large part of commercial film market launch and then a big box office profits, the "public" is in crisis. In fact, this phenomenon not only in the film industry there, the literary world also do so. Ma said the original writer - novels died. Although a bit pessimistic, but the last decade, can affect the generation to find novel really is not easy. Although the novel into a low ebb, but by writing fiction to eat Han Han, Guo and so they live exceedingly well.
Why did it have a large popular, why is Han Han, Guo alive and well? A common reason is that - to meet the fashion needs, seeking commercial operations. Now take a large, beginning from the selection at great length the role of publicity campaign, during filming is constantly Highlights, news and frequent, and some movies and even hype. Similarly, Han Han, Guo as more like a pop star, works behind the best-selling package, market operation, to meet the needs of the majority of young people.
Commercial operation of the "public" if it is a straw, is still unknown, but there is definitely a good idea to medicine, the market demand. Perhaps the "public" does not accurately identify the needs of readers, market demand, have today's dilemma. If you do not need to ask, but also fantasy by the market, "the public" of course, more and more difficult days. Lang issued a press
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