Tuesday, June 14, 2011

Microblogging how to do advertising? Microblogging to those who have "the world"?

Marketing microblogging will become clear from

(Xinhua Zhou Wenlin) has been the rapid development of micro how to make a real real money blog income market, is all out to promote micro-business portals Bo desire to solve problems. Where the customer microblogging Eslite recently been forwarded a wide range of Internet users have video clips so hard quest of the Road microblogging marketing portal and businessmen may be no small inspiration. The remaining six months of this year, the domestic marketing microblogging will this set off a new upsurge?

Advertising can do microblogging

Today's micro-blog is becoming a hot spot frequent social arena. The morning of May 5, where the image canvas shoes off Eslite spokesman Huang Xiaoming's first ad video film debut by Sina microblogging. This to "hold on, means everything" at the end of the TVC advertising, 8 hours forward has exceeded 12 million. It is reported that set a new record microblogging forwarding, where the customer and even this has created a new term: "hold on the body."

It is reported that the video off the official micro-Bo in Van - VANCL fans after the group issued, including the well-known angel investors Xue Manzi, slightly broad Cai Wensheng Wang, Sina Chen Tong, executive vice president and other celebrities to participate in forwarding, a new weekly business magazine, etc. media have also forwarded comments.

Where the customer side said that such a warm response for the users, but also by surprise. From last year's "Where the object", after obtaining a warm market response, where the customer has been continuously in the new media marketing, try to explore the deeper value of micro-marketing of the Road Bo.

It is understood that a series of TVC advertising for Huang Xiaoming, where customers input costs Eslite million yuan level. Previously Han, Wang Luo Dan Van passenger TVC advertising, mainly for Metro TV and other outdoor media.

According to relevant information, the endorsement ad published the first in the micro-Bo, the first time in the B2C sector. Insiders believe that, where a customer's current microblogging Eslite ads will once again highlight the value of microblogging marketing, as the microblogging influence continues to expand, the major domestic microblogging platform will become the commercials starting an important channel for .

In fact, the face of the rapid growth of micro-blog users, many companies have eyes on this piece of marketing, fertile soil. Last December, Nokia released its annual most important in a product N8 phone, the industry's first "micro-blog conference." Lenovo Chairman Liu said, to make good use of microblogging Legend Capital brand. Traditional enterprises in the food but also early sights on microblogging marketing, the establishment of a "better life in the grain," "in the grain production team" and other microblogging group.

Microblogging to those who have "the world"

The former is only a small minority group, is now climbing microblogging already played the role of lead dancer.

Beijing Public Security Bureau official micro-Bo "Green Beijing" the official opening last August, it is government agencies, public security departments in recent years began to "bib" of a silhouette. It is reported that nearly 100 government departments, the official micro-Bo up. In celebrities, ordinary users, the news media, government departments, educational institutions and, increasingly, companies are making inroads in microblogging.

According to the largest Sina microblogging platform statistics, since August 2009 since the introduction of micro-blogging service, as at the end of February this year, Sina microblogging has exceeded 100 million registered users. "Micro-blog has changed a lot of consumer behavior, a new Internet portal, and users demand more and more diversified." Sina CEO Charles Chao said.

At present, four major portal sites to develop micro-Bo in the business, the total domestic micro-blog users is growing rapidly. DCCI-known research firm predicts that China microblogging number of active registered accounts in 2013 is expected to reach 4.6 billion.

Microblogging huge marketing opportunities for markets is self-evident. "When you're a fan of more than 100, you like a published within; more than 1000, you are a bulletin board; more than 1 million, you're like a magazine; more than 10 million, you're a City News; more than 1 billion, you're a television station. "This passage sums up the image of the marketing potential of microblogging. Can be said that the future of micro-enterprises and Bo will be competing to attract public attention to the institutions of the new arena, who are blind to this new stage, who is likely to lose their competitive edge.

Innovation is the key to stand out

But for many portal sites, how large volume of users into effective revenue, but the problem is the need to crack. And for enterprises, how to use this new platform to play the good corporate branding effect, but also look forward to the challenge of headache.

In short, the portal stage construction should be more beautiful, attractive to. The companies are to provide better content, so the audience to spread word of mouth. The final analysis, these two points are required to achieve continuous innovation.

Currently, the four major portals are not the same micro-Bo products, sending word limit, function and user experience are different. But no matter how the development of future products more attractive to users who, who will be able to access the market.

At the same time, insiders said, and the high cost of television advertising compared to the cost of forwarding microblogging almost zero. The TVC ad where the passengers Huang Xiaoming, the micro-blog in a short time to pass 12 million, not including the amount raised from more number of self-propagation. The high degree of fission by transmission micro-generated blog advertising reach is wide spread reach of traditional electricity rates several times. This also shows that, as long as innovation, micro-blog can also become a successful home business marketing.

It is reported that, VANCL fan group is the official interactive platform where customers, Huang Xiaoming TVC where the customer is a customer who Eslite following the "Where the object" after another force, only this time he moved to the stage microblogging. Looking at the present, passengers who attempt was more successful this time an innovation.

Insiders said that, where the customer marketing Eslite, there may be a network of new media, especially microblogging marketing a new standard. Of course, it will give the domestic marketing microblogging what kind of impact assessment of future industry needs. But no doubt it makes the value of microblogging marketing again confirmed the birth of the next micro-Bo is expected to more good marketing case. From a longer-term perspective, to be sure, the rapid development of micro-market, while Bo and more new applications and new ideas will be inspired by.

Microblogging to those who have "the world"

The former is only a small minority group, is now climbing microblogging already played the role of lead dancer.

Beijing Public Security Bureau official micro-Bo "Green Beijing" the official opening last August, it is government agencies, public security departments in recent years began to "bib" of a silhouette. It is reported that nearly 100 government departments, the official micro-Bo up. In celebrities, ordinary users, the news media, government departments, educational institutions and, increasingly, companies are making inroads in microblogging.

According to the largest Sina microblogging platform statistics, since August 2009 since the introduction of micro-blogging service, as at the end of February this year, Sina microblogging has exceeded 100 million registered users. "Micro-blog has changed a lot of consumer behavior, a new Internet portal, and users demand more and more diversified." Sina CEO Charles Chao said.

At present, four major portal sites to develop micro-Bo in the business, the total domestic micro-blog users is growing rapidly. DCCI-known research firm predicts that China microblogging number of active registered accounts in 2013 is expected to reach 4.6 billion.

Microblogging huge marketing opportunities for markets is self-evident. "When you're a fan of more than 100, you like a published within; more than 1000, you are a bulletin board; more than 1 million, you're like a magazine; more than 10 million, you're a City News; more than 1 billion, you're a television station. "This passage sums up the image of the marketing potential of microblogging. Can be said that the future businesses and micro-Bo will be competing to attract public attention to the various institutions of the new arena, who are blind to this new stage, who is likely to lose their competitive edge.

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