Norwegian women 12 years ago, lost their old photos to help regain memory network

"Old photo edge of China," the press conference live

(Reporter Liu Bing): August 17, 2011 afternoon, Ms. Joanna from Norway China Radio International, will own 12 years ago lost a set in Beijing's old photos solemnly installed in the trunk, she and from China, Mr. Wang Weiguo, and many of the media witnessed a century of cross-border search for the owner of a perfect ending.

Photo owner Joanna said: "These photos were left China in 1999, I lost when I could not believe can find these photos. It's a miracle, unbelievable, and I keep these photographs and of Mr. Wang always insisted find that admiration, I am very impressed! "

Wang Weiguo He had faced 12 years in the photo collection of the heroine of Joanna joked, "Actually, I already know you, you was a little kid."

Time back to 1999, 12 years ago in Beijing.

Joanna in Beijing produced a documentary, due to temporary problems, need to return to Norway for three months. On their return home, her own baggage, including personal photographs entrusted to keep a friend. She returned to Beijing after six months, has been found not contact friends, and their luggage without Yao trace.

Panjiayuan. Wang Weiguo, China National Theatre actors. Panjiayuan as a frequent visitor to his usual, but here Taobao. Here, a group of fine old frame appealed to him. Buy a home, he was surprised that the photos belong to the frame with a foreign woman, and women's life records the bits and pieces: a babbling baby, a mother and playing with the children, but also with friends to participate in the graduation ceremony of the students. He never expected this action Taobao even gave him 12 years of care.

Wang Weiguo can not help but wonder, a record of such an important segment of life lost to why the photo flea market? Is the owner really does not need them yet? Wang Weiguo do not think so. Since these photos are from baby to adult witness of the whole growth process, the owner should not be voluntarily thrown away. Therefore, Wang Weiguo think maybe now the photo is anxiously looking for the owner of these photos. He can look forward to one day return to the owner of these photos on hand.

To keep the photo owner regrets, Wang Weiguo everywhere, through well-known newspapers and television media to find the owner, but has no news. In 12 years, experienced a lot of times to move, Wang Weiguo have taken the trouble to take the frame. But 12 years later, still no avail.

Ms. Joanna from Norway and Mr. Wang Weiguo, and many of the media witnessed a century of cross-border search for the owner of a perfect ending.

During this period, Joanna has also been back many times over Beijing, she returned to the previous place of residence to inquire about when a friend of households around the news, but still no progress.

December 27, 2010. Wang Weiguo came to China Radio International (CRI), CRI hopes to spread the world to find the owner. Wang Weiguo, and this English language center will the story of his old photos into a video clip shot, "where she is? "Published in the International Online English online, and to send the video link to the micro-Bo, appealed to users to help tracing.

Tracing video online has attracted users from around the world have. We actively forward link, and eager to explore every clue, examine the photos provided on the site on every detail. Finally, March 16, 2011 early in the morning, a ray of hope appeared on the Internet in English. Named Signar Berger's friends in the video the next message: "photos are on the late Norwegian actress and model Julie Ege and her daughter Ella." Julia Ege was Miss Norway 1962, in the 1970s, she has starred in many British comedy and horror films, and in 007 the movie "Her Majesty's Secret" and starred in a Bond girl. She has two daughters, Ella and Joanna, Joanna is a photo of one girl.

This important clues to the English network message board bustling, other users have also added to the search for Julie and their families information and contact the ranks. Just 10 minutes later, another netizen Eva Bendiksen Julie's message gives some information and a link to the video transferred to the Norwegian Broadcasting Corporation, hope you can contact them to Julie's daughter. Users put the link directly to the Tea Ella's own social networking website.

Ella's sister, Joanna quickly to the English net, sent a e-mail. Joanna said: "These photos were left China in 1997 I lost when I could not believe can find these photos. It's a miracle, unbelievable and I am grateful to the international online network to find the owner in English by efforts, and Mr. Wang has been insisting to keep these photos and find that admiration, I am very impressed! "

More importantly, Mr. Wang Weiguo 12 years of photos stored Joanna is already out of print for the photos, so valuable. Joanna's mother, Julie Ege's home in Norway a few years ago there had been a fire, most of the photos when Joanna and young family photo have been engulfed by fire.

Wang Weiguo now can finally breathe. He said: "I feel relaxed, and I believe that God pays off."

As for the recovered memory, Joanna in happy delight, but also an expected, "I always believe that photos must still somewhere, is really the case."

Joanna came to Beijing, accompanied, as well as her son, this time he can finally see my mother's childhood and the appearance of a young man.

Ms. Joanna from Norway and Mr. Wang Weiguo, and many of the media witnessed a century of cross-border search for the owner of a perfect ending.

During this period, Joanna has also been back many times over Beijing, she returned to the previous place of residence to inquire about when a friend of households around the news, but still no progress.

December 27, 2010. Wang Weiguo came to China Radio International (CRI), CRI hopes to spread the world to find the owner. Wang Weiguo, and this English language center will the story of his old photos into a video clip shot, "where she is? "Published in the International Online English online, and to send the video link to the micro-Bo, appealed to users to help tracing.

Tracing video online has attracted users from around the world have. We actively forward link, and eager to explore every clue, examine the photos provided on the site on every detail. Finally, March 16, 2011 early in the morning, a ray of hope appeared on the Internet in English. Named Signar Berger's friends in the video the next message: "photos are on the late Norwegian actress and model Julie Ege and her daughter Ella." Julia Ege was Miss Norway 1962, in the 1970s, she has starred in many British comedy and horror films, and in 007 the movie "Her Majesty's Secret" and starred in a Bond girl. She has two daughters, Ella and Joanna, Joanna is a photo of one girl.

This important clues to the English network message board bustling, other users have also added to the search for Julie and their families information and contact the ranks. Just 10 minutes later, another netizen Eva Bendiksen Julie's message gives some information and a link to the video transferred to the Norwegian Broadcasting Corporation, hope you can contact them to Julie's daughter. Users put the link directly to the Tea Ella's own social networking website.

Ella's sister, Joanna quickly to the English net, sent a e-mail. Joanna said: "These photos were left China in 1997 I lost when I could not believe can find these photos. It's a miracle, unbelievable and I am grateful to the international online network to find the owner in English by efforts, and Mr. Wang has been insisting to keep these photos and find that admiration, I am very impressed! "

More importantly, Mr. Wang Weiguo 12 years of photos stored Joanna is already out of print for the photos, so valuable. Joanna's mother, Julie Ege's home in Norway a few years ago there had been a fire, most of the photos when Joanna and young family photo have been engulfed by fire.

Wang Weiguo now can finally breathe. He said: "I feel relaxed, and I believe that God pays off."

As for the recovered memory, Joanna in happy delight, but also an expected, "I always believe that photos must still somewhere, is really the case."

Joanna came to Beijing, accompanied, as well as her son, this time he can finally see my mother's childhood and the appearance of a young man.

140 word count work? Microblogging Copyright "also the masterpiece of small problems"

Reading Tips

Internet has penetrated all aspects of people work and live. As one of the emerging Internet applications of micro-Bo, is becoming a social and public opinion, corporate branding and product promotion, as well as an important platform for traditional media. However, in its rapid development, there have been some new problems.

Recently, Zheng Yuanjie, Kai-fu Lee, who complained in the micro-Bo, the creation of micro-blog content is plagiarism, a violation of their copyrights. In the spirit of sharing with the world of microblogging, for "140 words" denounce the copyright, or right is hypocritical? Underlie behind this kind of conflicting interests?

Xing plagiarism

"Micro-plagiarism" is cross-platform, cross-cutting

Recently, the "fairy tale king" Zheng Yuanjie in Sina Bo said, the original micro-Bo has been added V users (real-name authentication user) plagiarism.

See Zheng Yuanjie complaint, Kai-fu Lee, chairman of Innovation Works also try to search for his own creation to it, and found that 195 users have been copied, almost no label source.

In addition to the same microblogging platform copying between users, the other four forms of "micro-plagiarism."

Among them, cross-platform copy was "tipping" Sina, Tencent, Sohu and other portals dispute. Not long ago, Tencent microblogging users accused of copying its contents Sina microblogging and pictures - celebrities Tencent microblogging Liu, Karen's text and photos, Sina microblogging search, there were many identical, does not mark the source microblogging content. That someone dubbed "the emergence of 300 and 200 Karen Liu Xiang." It is noteworthy that a copy of the micro-Bo, and more for some of the inactive users.

Content from the user name to the integrity of replication, is a more complete copy. 2010, dozens of outbreaks of collective rights Sina microblogging celebrity events, denouncing the other portal microblogging copy. On 27 September the same year, writer Luo Zhiyuan published microblogging statement: "I found Sohu and other microblogging operators copied my Sina microblogging, including name, picture, micro-blog content and pictures. I hereby declare: I only play a Sina microblogging, microblogging to other published comments Yigai my name has nothing to do with me! "Zheng Yuanjie, economist Han Zhiguo, also made similar statements.

Newspapers and books, television and other media using a micro-Bo quotations, but did not inform the original creator and pay royalties, it is considered a plagiarism. Another view is that "micro-plagiarism" is not only in the field of micro-Bo, also occurs in stars, such as micro-contents entry fields. For example, interactive encyclopedia entries on plagiarism issues and disputes continue to Baidu Baike, and public comment to help network and the network also stars love to play four years of copyright lawsuits.

Competing interests

As long as there is traffic, we will be able to achieve business value

According to reports, the microblogging platform between the "moving content" is common. Current technology, a dedicated direct capture page software you can easily copy content; a large number of people, a microblogging platform batch capture account, and then packaged into another microblogging "zombie powder" account of. Crawl-based page can not be prevented, it is difficult to catch evidence, because they constantly change the IP address.

"Micro-plagiarism" is a consensus from the Internet: As long as there is traffic, we will be able to achieve business value. Microblogging opinion derived from the infinite value of the commercial value, is increasingly becoming the individual's new marketing tool in a crisis public relations, brand marketing, network promotion, and is especially prominent.

Microblogging this Internet favorite, a business battleground. Microblogging commercial operation, the price tag sale of fans, paid forward microblogging has long been commonplace.

According to industry sources, the "zombie powder" (registration not to publish the basic content of the microblogging accounts) brings value, but with the users to clean up "zombie powder" increase public pressure to maintain the "zombie" microblogging operations , we need content, originality, and preferably one's own microblogging platform does not have content.

Part of the microblogging platform, the connivance of such phenomena also contributed to the "micro-plagiarism." In this regard, Tencent microblogging responsible person, we can not determine plagiarism in the end is the "zombie powder" large-scale replication, or intends to capture the behavior of peers. Based on user complaints, the plagiarism did not stop, we believe that all micro-Bo industry have the responsibility and obligation to respect and protect the copyright of microblogging, the relevant platform replication behavior is also necessary to identify the source and stop the malicious copy, Tencent microblogging users against wanton behavior.

Protection of the storm

Work is not difficult to define, not the high cost of power rights

Behind these disputes, an issue emerges naturally: Is there a copyright microblogging?

Have friends that micro-Bo was supposed to share and spread the word even 140 is too hypocritical of copyright; that someone has said, microblogging is their hard work and then create a short, without being informed of the situation, we can not take profit by others .

Beijing Dacheng Law Firm Partner Weishi granary counsel, legally speaking, whether it constitutes a copyright is not to determine the number of words, but by ingenuity. For example, many ad creative originality, there is no doubt that work can form, and give the creators of copyright. In regard to copyright is, if the registration of some microblogging microblogging agreement of the copyright, in accordance with the agreed implementation; if there is no agreement, microblogging should belong to the creator, unless other evidence that the creators are not bloggers.

Associate Professor of Law School of Renmin University of China Yang believes that entry and comment on the contents of the independent author of the idea if it is the product of expression of the author and original thoughts, feelings, can constitute a work enjoys copyright protection.

However, although the relevant provisions of the copyright protection is relatively clear, but specific to the "micro-copyright" protection of the implementation, but there are considerable difficulties.

On the one hand, its "originality," the judge there are some difficulties. Yang explained that, for a short length of microblogging, comments, etc., more than a few words, to determine its originality, standard setting, etc. is not easy.

NetEase microblogging platform official said in an interview for the network reproduced the scripts, jokes, etc., is difficult to define who are the real creators, microblogging forward in learning from each other in an interactive, learning, development, extension of the phenomenon is common.

In addition, Yang said, to determine if there has been a clear infringement of rights of ways and means of relief, there are difficulties. On the one hand, because when the proceedings are only one, if the tort account more, then obviously it will be a very difficult task; In addition, in the present network is not real-name system in the case, to find infringement of the people and entities not easy. On the other hand, the commercial value of microblogging and other assessments, the calculation of the loss of interest are new in the current issue.

Tencent microblogging official personal experiences, although there have been noted for its microblogging plagiarism, but it is difficult to take measures to rights, because "even the divisions who do not know," can only be called on industry self-regulation.

NetEase microblogging platform, said the official, bound only by mutual friends, we have become a common "network manners."

Violations occur, the microblogging platform is jointly and severally liable?

Tencent microblogging, the officials said, because many users, Tencent microblogging no way to audit every user's every microblogging is original, but has been advocating users to publish and share original content.

In order to prevent copyright risk, Sina and other microblogging platform, the user registration, transferring the right to set the format of the user contract. Yang believes that these form contracts involve the right to amend the copyright owner, reproduction rights and many other rights, excluding the main user rights requirement is unreasonable.

Currently, in order to protect Internet copyright, generally accepted "red standard" and "safe harbor principles": red standard is the fact of infringement has been as bright red flag flying in front of the platform, the platform has removed the obligation; haven principle is the fact that platform was told that there is infringement, it must deleted. Sina microblogging, the officials said, was copied to actively support the user rights in various ways, if necessary, Sina Fair to provide full services.

Yang said that users share, forward microblogging should pay attention to label the source, to improve awareness of copyright and respect the copyright of others. Italian reporter Zhang Xuan

Two generations of the new style to increase network gap, experts say to avoid the language of kitsch

(Huang Hui painted)

Experts believe that using the new style should look at the situation, the teaching style to promote standardized

(Reporters Chenshi Qi Zhang Junlin) recently, with the 3D version of the film "Blue Wizard" aggressively, adapted from the OST "Blue Wizard Song" and "Blue Wizard body" quietly burst of red on the network. After telling everyone to "pro" proportionality "Taobao body" after a surge of "Blue Wizard body" of the creative boom set off again. These ever-changing "new style" is also used for some formulation of law-abiding people shouted, "I can not afford to hurt" a lot of people worry about, talked about the younger generation these are the network's "new style", is written expression will be new ways? Reporters interviewed experts.

Mixed public opinion

"Jiangzi ah, you take a rest." "Pro, your goods have been sent out, please check!" This new network is being popular vocabulary and language, vocabulary and sentence patterns and the network is updated from time to time, often a Top things can contribute to the birth of a new network of sentence, and then pop up in the network.

The high school sophomore in a college student network is one of the proponents of the new style, he said, like "Where the object" "Roaring body", "Taobao body" and other network style, and for the people who frequent the Internet to accept more new things fast young people, as the trend of commodities, easy to use, and spread quickly, or else you learn, you will feel not keep up with trends, talk with friends around the topic will be out of touch.

"Start with a very interesting time, but for a long time but will have a tired feeling." Daily update of the network of microblogging Lee for a variety of new style is very popular line, not long ago when the "Taobao body" became popular, She would often like to add in the message between the lines when a "pro" words, but over time she found prone to feeling tired.

For some of the older people, the habit of talking to young people, a message in a "pro" feeling confused word expression. "Now kids say, more and more people do not understand the." During the interview, the child is attending high school, Ms. Qiu said with resignation, the emergence of new network terminology, seems to increase the gap with the children, the children familiar with the network to learn a new style, for parents as a "alien language."

Need to be cautious with new style

City Experimental Primary School engaged in the third language teaching of the senior teachers Wangshuang Hui said that some of the vocabulary network in the high school students occasionally appear, like the force, there is wood there, 8 wrong, etc., especially in the words of advice graduate students in personality the new phenomenon of using the network would be more style more, and some similar sentence Taobao body's network is not common in primary school. He believes that in the actual language teaching, do not promote the use of excessive network new style, after all, reinforce the language of primary school is in the base period, if only to spread use of Internet language, is likely to have a negative impact on students learning the language. But he also pointed out that because of some network of new unconventional style, humor and varied, if the usual online communication or some other not very formal occasions, the use of what is acceptable. Some words can be appropriate for students in the network's usual wording, like "to force" the word, while other networks vocabulary and sentence in the text to the use of the expression becomes not up to standard.

"The students may properly be used in the composition of some well-known network of language has been used to enhance the writing vivid, but not abused." Quanzhou Pei-Yuan Senior High School senior language teachers Chenyou Kang believes that the popular vocabulary and style of the network only if for Internet chat and oral conversations, and it is not necessary too constrained. Generally has been accepted by the public network using the word in the exam is also possible, but use these words or sentences, the candidates still need to take some risks, change the papers if they are teachers do not understand and it may be as typos treatment. The expression of some of the more uncommon, especially in terms of fun in online chat, the teacher might understand the bias in the case, may also be used as typos or wrong word, so candidates are in the network of language needs careful examination . He stressed that in the usual standard of language teaching, or should adhere to promote students to use standard style writing.

To avoid language kitsch

"The rise of new Internet style blend is a reflection of social and cultural diversity is a necessary process of network development." Quanzhou Normal College, Associate Professor of Literature and Communication, said Yong Wei, a variety of popular sports network in fact not accidental, because these style can directly express the hearts of true feeling, and to facilitate communication between people, loved by everyone and therefore is widely used. It is undeniable that language itself as a communication tool, its essence has not changed, so the new style for the emergence of these networks can be thought of as a product of the trend of the times, people used a lot in life is harmless.

"Network on fresh language and expression replacement very quickly, people's enthusiasm for novelty is fleeting, so it is recognized by people, and to facilitate communication style will be preserved and further spread, and some outdated or just a whim style will be used out of the times. "Yong Wei believes that style should indeed pay attention to its network to be used the occasion. The use of spoken language in everyday conversation style of some of the emerging network is feasible, can liven up, narrow the distance. However, in the college entrance examination and other formal solemn occasion, on the use of standard grammar, and statements should also pay attention to grasp the scale, especially in the education of teachers should guide students to use the network more style, to avoid its use because of the new style properly, causing their language kitsch.

"Lei Feng Xia," became popular in the network from Lei Feng to pay tribute or spoof become Superman?

Learning from Lei Feng tells the story of a cleaner, just 27 minutes of micro-film "Lei Feng Xia," almost alone with a web site, in two weeks time, total traffic to millions of times, over a million thread messages, so access to the "most powerful 2011 short film" "God-chip" reputation. In fact, the film is limited by the small cost of production of micro-film pattern, regardless of the actors or the use of lenses, are little color of the Department, but the story itself has inherent script, flawed suspected, but because it expressed the new era of the Lei Feng spirit, causing widespread concern.

Legend ordinary people

It tells the story of a life at the bottom of the cleaner Zhengying Xiong, Wen month to his father and his wife, decided to do an unsung hero. He put on his father left the military uniform, wearing sunglasses bought from second-hand stalls, covered with old curtains do red cloak, the embodiment of the super-hero "Lei Feng Xia," the shuttle into the city, do whatever, trivial thing such as clearing the street of small ads, helping the elderly cross the road and so on. When his behavior has caused repercussions in the community, the wife was kidnapped on Wen, the underworld boss forced him to do commercials, in order to rescue love, has been beaten black and blue with the last strength of Zheng Yingxiong down a gang boss. End of the film, Zheng Yingxiong afraid of their own identity would be dangerous month Wen, Wen left a month, still walk in the cities ... ...

Obviously a mix of various western film Superman story elements, both black humor in this.

Subversive script design

"Westward Journey"-style deconstruction of form, with the publicity the past too much difference between the way the spirit of Lei Feng, this is the focus of heated debate netizens.

Search the site message, it is easy to see two views of the collision, part of the audience that the movie Ray, is a spoof of heroic image of Lei Feng. Internet users, "Tomorrow", said: appears to publicize the spirit of Lei Feng, but in fact abusive Lei Feng, too boring too poor. Internet users "zyycc" is that: the film's popularity is the tragedy of the times. More viewers are expressing their understanding of films that the traditional concept of the film though, and the promotion of the film are very different from Lei Feng, but pay tribute to and carry forward the spirit of Lei Feng has not changed. Watched the film a kind of nostalgic feeling is evoked. Internet users, "Yun Liu", said: read is still very touching, a little remembered from childhood under the auspices of doing good in school scene. Lei Feng needs of the times, do not forget our own materialistic age existence!

A wide range of expression

Although hotly debated, but the "Lei Feng Xia," the creative or praised by most people, so that reporters think of this city ten years ago a film on the theme of the film fraternity on how to prevent the "higher grade" discussion. Of the hero "higher grade" type of praise, the result is likely to create "impractical" associations. Baidu Post Bar in the Lei Feng, some users expressed Lei Feng to do good deeds do not trust. Such a living hero, why suffer from a "crisis of confidence"? I am afraid for the people of the hero "higher grade" type of praise rebellious.

Internet users, "the guardian of hope" that: Lei Feng spirit is not simply preaching, meeting famous songs will be able to carry forward the times require new modes of publicity. Claimed to be the "Lei Feng Xia," producer of Internet users post, said: We do not insult Lei Feng Lei Feng did not spoof, which embodies the spirit of Lei Feng, but with a commercial approach, I think such an attempt should be promoted, and better than those Lei Feng spirit of the people strongly suspected.

Online video will replace TV? Basic form of copyright distribution model

REVIEW

According to China Internet Statistics Center, three Chinese Internet users increased by more than the video 170%, as of December 2010 has reached 284 million people, more than 46 million people choose to use the network to view video content, students, technicians, professionals have the purchasing power strong group accounted for half.

Now watch TV, you will choose the traditional way, in front of television time to read the broadcast of her own set of twelve or hire a DVD player with CD player, or anywhere on the Internet from hundreds of productions in the Department of free to click, or fast forward or replay?

If it is busy office workers and students in the pursuit of new generation of the trend, most would choose the network. According to China Internet Statistics Center, three Chinese Internet users increased by more than the video 170%, as of December 2010 has reached 284 million people, more than 46 million people choose to use the network to view video content, students, technicians, professionals have the purchasing power strong group accounted for half.

In recent years, venture capital, market, new media integration, driven by the sudden emergence of Chinese online video industry, market share is stabilizing, growing influence, the video Web site have the copyright, user experience, advertising, content and other aspects of fierce competition, for a television show in television, audio-visual market in addition provides a new route of transmission, Chinese TV, multimedia communication time has come.

Network distribution model the basic form of copyright

From potatoes to spend more than a million buy-out of CCTV drama "myth" of online copyright to the music Watch spent twenty million purchase of sync with the television broadcast of the TV series "Temple Zhen Huan Biography" of online copyright, to the TV series "FHM" 40 if set record high prices TV networks ... ... copyright dispute almost white-hot level.

"In 2004, the Chinese television network rights for all but a few million total revenue in 2010, has grown by leaps and bounds to the tens of millions, the network video market, once the copyright thrive. Video sites in the development of increasingly mature, from the early simply compete for users to enhance the film and television rights for the control of the advanced stage. "Tsinghua School of Journalism and Communication, Yin Hong, executive vice president laments.

Recently released "drama collar world - foreign TV Industry Report" shows that China's main television network purchased the copyright of several large networks by copyright, such as in Prime sun, excellent friends Bullock, Jia Yun community, international and other recorded , and Sohu, music Watch Ku6 other large sites and Chinese enterprises and other large film and television production business opportunities which have been seen, began to carry out independent distribution network of the copyright.

Vice President of China International Television Corporation tide Zhang said: "Prime sun in 2010 the company bought a new network of four classic distribution rights to broadcast the first round of a non-exclusive right to sell 2 if set high prices, great reputation in the industry temporarily noise, which also gives us an important signal, relative to the traditional TV industry, film and television drama, mostly homegrown programs, few large-scale copyright sales professional company operating condition, movies and television network distribution model has been basically formed. TV rights sales network has entered the operational phase of specialization and scale, financial strength, strong, professional team will be in the future operation of the network television rights market in China a major force in the online video industry, television industry and even the effects are enormous and far-reaching. "

Network to self-drama from the cottage boutique strategy temperament

"According to the survey, Film and Television is the most popular Chinese Internet users in video content, and more thorough Zhibofenli Chinese TV mode of operation but also to video sites long-term cooperation with content providers to bring convenience, but one simple easy way to purchase the copyright into a pure capital strength of the competition and our unique TV production and broadcast video ways to bring Web content to differentiate the test - China's video site more colorful and distinctive drama content to protect the user stickiness, to enhance their influence and business prices. Thus, both the use of 'ism', carried out in 'self-reliance', both 'eating a bowl', and 'ready to pot', the network self- This drama just came into being. "CCTV International Networks Co., Ltd. Managing Director film video Jingjing He introduced the.

Tudou "Welcome to our love" one set to invest up to 50 million, but earnings have been broadcast less than two months. It is understood that before the shooting, the film would have been fresh lemon Anheuser-Busch InBev's favored brand, offered to throw for product placement. During the broadcast, potatoes and use their own strengths and video sharing means the user, for a wide range of forwarding, the advertisers and their own strong brand promotion. The network aired, "Welcome to our love" and made television license issued to 11 countries and regions television broadcasting rights sold, also introduced a novel, photo albums, DVD and other derivatives, to form three-dimensional chain. CCTV International Networks Co., Ltd., Deputy Director of Planning, said Song Shanshan, integrated marketing, product placement, after product development, starting from 2008, after two years of toil, the network is no longer a minor self-made drama, entertain "grassroots video" clear and industry business model began to emerge.

"Chinese and foreign TV Industry Development Report" noted that the number of video websites and TV production sector strength throwing each other an olive branch, became close partners, the network gradually to the regular drama-made high-quality drama direction. The "star popularity to boost its profile in order to vote, surveys and other interactive means to improve the participation of Internet users to make video sharing to expand the influence of interpersonal communication, are the network means the further development of home-made drama, although not yet appeared, but certainly, shot broadcast network operating mode will be an important development direction of the self-made drama, which Internet users will experience superior interactivity, the advantages of reference on its head. "Zhang Hai-Chao said.

Traditional media, online video to bring about a revolution

As Bill Gates predicted in 2006: "The next five years, traditional media, online video will bring a revolution." Day only 24 hours, the user media consumption time in the case of relatively fixed, as the emerging online video video consumption patterns will inevitably have to compete with traditional video media consumption time of the user. Song Shanshan, said: "With the use of the Internet increase the number of channels to watch TV and video site profitable model matures, there will be a select group of television networks before the broadcast, rather than the current major and television broadcast mode synchronous or lag . This may change in the traditional TV media and TV production companies both opportunities and challenges. "

"Chinese and foreign TV Industry Development Report" analysis, in the crowded multi-channel communication era, the core of competitiveness is still compelling content. Network to enhance the value of copyright, the producers of television drama has added a significant income, in addition to traditional TV broadcasting rights outside the network rights, mobile phones, IPTV, Internet TV and other multi-terminal can be sold individually or packaged to form a more three-dimensional profit space. The first part of the network TV broadcast, the accumulation of a certain popularity, and then in the traditional television broadcast, you can achieve the value-added products.

Just as television did not replace newspapers and film, new media, online media, although the impact on traditional television, but a larger perspective, the two can not be replaced, can also form a complementary relationship. Zhang Hai-Chao said: "Faced with multimedia communication era, the most important thing 'attitude' for the rapid development of Internet video, must not be ignored, should be attached to a strategic height, and effective response from a tactical point of view to start no matter how change, who can maximize the quality of content control, who is the biggest winner, so in order to broadcast platform for competitive advantage as the main institutions of traditional television, to try to grasp the content and the production greater efforts are now emerging self-drama, the trend is to customize the drama broadcast organizations to enhance the competitive strength of the effective action. "

"Pro ..." wanted to make friends also play Taobao body talk mixed

Southeast Network - Strait Metropolis Daily August 12 (Reporter intern square Jiang Qian Hu Yang Chenjian) "pro now until Dec. 31, you call the 24 hour toll-free customer service hotline 110, including the physical body, food, accommodation, also There are many cost-effective benefits package together ... "This is not an Taobao sellers stop selling the post, but the Fuzhou police to" Taobao body "in the form of micro-blog on Sina fugitive release of the" wanted "content. Recently, more and more frequently even the public security organs began to use new web language, what Taobao body, roaring body, where the object, not sincere, and in the micro-blog on Sina promote themselves, respond to people, such as early warning prompts , attracted a number of friends talking about, mixed. Concerned that the public security organs are close to the people of this performance, but should be limited to non-law enforcement exchanges, and abide by the moral bottom line.

Chan Fang: The police are "oil wheat" (humor)

Reporters saw, the Fuzhou police after the release of micro-Bo, as reporters deadline has been reproduced 472 times total, comment 243. Among them, the "bloggers" also "build on the progress" in the portrait called microblogging comments: "pro, fast home! Out to eat well, sleep well during the day and did not dare go out at night afraid of meeting lights, could this be people over time? pro, back, tell the police will listen to you. "

This is micro-Bo has been widely acclaimed by most users, after reading the majority of users, have to a "5 stars of praise," they said, this is a very novel way of notice of the release is very interesting. When users forward a number of microblogging, but also humorous response to this is microblogging "audience 包邮, poor to poor condition assessment Oh," more friends jokingly responded: people with the surrender, buy more discount?

Most users feel that this "Taobao body" of the propaganda content of the notice of stiff easier, and help reduce the run and the rebellious, the public security organs to reduce its inner fear, believe that the law society of humanity.

Cons: wanted to make use of "funny", it is inappropriate

But there are a small portion of users of the microblogging questioned, some people think that Public Security Bureau "sell Meng", "police Taobao more." User rain Sawada also issued a comment: "Is Public Security Bureau were Taobao occupied?" Some users also expressed doubts: "Public Order and fugitive really so pro it?"

This small part of the users think, Public Security Bureau is a majestic body, issued a joint announcement is a solemn thing, face the need to crack down on illegal and criminal, in order to quell the lawlessness of the criminals. This expression of the subconscious will not contribute to the arrogance of criminals do? Coupled with the network language and funny image of the police is very consistent way, is not it a little grandstanding?

Yesterday afternoon, "bloggers," Fuzhou Public Security Bureau Public Relations Coma Xuanjiao Chu Teng-chou response netizens questioned said that Fuzhou Public Security Bureau official microblogging is defined as "big brother next door" role, the official press conference with serious different, the language of microblogging released closer to the people should be more feature rich network language, so as to be more likely to be more netizens to accept, so as to achieve maximum dissemination of information the fastest function.

Active in micro-Bo "rumor Union": our group of children who are seriously

Life, they are professors, lawyers, media people ... ... microblogging, they spontaneously set up a "rumor Union" -

"Everyone has a heart the desire to pursue the truth."

In Wu Danhong view, "rumor Union" is actually a self-regulatory organization users. On the one hand restrain himself, the other for the purification of micro-ecology of public opinion and contribute Bo

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

"Tencent microblogging authenticated users Guo Yao, said his 100 days in a child, Wang Yi-Xuan '7 * 23 'killed, but not on the list of victims from the present evidence, photographs, and children all stolen wedding photographs of others space. Tencent microblogging has canceled its certification. Please beware of fake and the families of the victims of acts of fraud. "

At 14:06 on July 30, Sina microblogging accounts "rumor Union" issued such a message, and the allotment related links. In two days time, this microblogging is forwarded 5935 times, Comments 1818.

"Rumor Union" was registered in May 18, 2011, behind active in this account, a group eager to clarify the facts, to restore the truth of the microblogging active person.

"Everyone has a heart the desire to pursue the truth," one of the founders rumor Union, China University of Political Science Associate Professor Wu Danhong said. Screen name "Wu Law Day", he studies the evidence in reality. "Micro-blog on the Internet and found more and more rumors," professional inertia and his friends "sinus with chapter" the initiation of the idea of ​​organizing a coalition rumor. "We are seriously these people are children, not with the view that the right to spread false facts, so we are in fact 'the truth control' rather than 'rumor control'."

The establishment of two months, "rumor Alliance" and "fans" has exceeded 300 million. As of August 1, "rumor Union" issued a total of 168 micro-Bo, forwarding each rumor amount in three or four hundred times.

Of "sinus with chapter", "Wu Law Day", "ideas are" as the sponsor, and now, "rumor Alliance" have been core members of twenty or thirty. Their mutual recognition of each other's values, "we advocate a rational, objective, moderate reformists", so do not expect to meet friends or to expand the organization's influence and intervene in the event the first time to rush to express their views, are then verified then provide the facts.

Core members, "Li Mu" in Canada, "Netherlands Apple" in the Netherlands, "May evil" in the UK ... "rumor Union" to set up a QQ group as a virtual meeting room. Whenever suspicious information, it is by the eight members of the Audit Committee reviewed the "most agree that a veto" principle to decide whether the rumor.

Rumor channels mainly through online information retrieval, search engines will use a microblogging more keywords in the news, forums, blog ... ... which source to retrieve the message, if it is original to contact me, and even friends on-site investigation, to make to verify the authenticity of the message may be multi-channel. "There is no 100% sure we do not rumor."

Since its inception, "rumor Union" uncovered the June 23 storm in three grafting Beijing photos, find out the "trial of the prostitution of women nude photos" In fact, from Vietnam to clarify the "Escherichia coli invasion of Beijing has been" the false information. Although the results have a lot of money, but "sometimes very weak." After all, the face of rumors, the truth, or in addition to just being good to remind the author, they no more effective way.

Set up a "rumor Union", which is "self-media age, as citizens of a social responsibility," Wu Danhong said. In his view, and now, everyone enjoys the right to publish information directly, but the individual quality is variable, self-purification function of the network and sometimes lagging behind, and the "rumor Union" is actually a self-regulatory organizations, users, on the one hand restrain himself, the other for the purification of micro-ecology of public opinion to contribute to Bo. (Wang Sha)

Of "sinus with chapter", "Wu Law Day", "ideas are" as the sponsor, and now, "rumor Alliance" have been core members of twenty or thirty. Their mutual recognition of each other's values, "we advocate a rational, objective, moderate reformists", so do not expect to meet friends or to expand the organization's influence and intervene in the event the first time to rush to express their views, are then verified then provide the facts.

Core members, "Li Mu" in Canada, "Netherlands Apple" in the Netherlands, "May evil" in the UK ... "rumor Union" to set up a QQ group as a virtual meeting room. Whenever suspicious information, it is by the eight members of the Audit Committee reviewed the "most agree that a veto" principle to decide whether the rumor.

Rumor channels mainly through online information retrieval, search engines will use a microblogging more keywords in the news, forums, blog ... ... which source to retrieve the message, if it is original to contact me, and even friends on-site investigation, to make to verify the authenticity of the message may be multi-channel. "There is no 100% sure we do not rumor."

Since its inception, "rumor Union" uncovered the June 23 storm in three grafting Beijing photos, find out the "trial of the prostitution of women nude photos" In fact, from Vietnam to clarify the "Escherichia coli invasion of Beijing has been" the false information. Although the results have a lot of money, but "sometimes very weak." After all, the face of rumors, the truth, or in addition to just being good to remind the author, they are not more effective approach.

Set up a "rumor Union", which is "self-media age, as citizens of a social responsibility," Wu Danhong said. In his view, and now, everyone enjoys the right to publish information directly, but the individual quality is variable, self-purification function of the network and sometimes lagging behind, and the "rumor Union" is actually a self-regulatory organizations, users, on the one hand restrain himself, the other for the purification of micro-ecology of public opinion to contribute to Bo. (Wang Sha)

After the popular microblogging micro-film? Concentration is the essence?

Xu Zheng micro-shooting the film "a masterpiece of birth"

Micro-movie starring Daniel Wu, "explosive"

Recently popular micro-film "adolescent"

Micro fiction, micro-blog ... ... micro-elements in its heyday, on micro-film, you know how much?

As its name as a traditional film and video clips combined with a derivative of the network, micro-film the most prominent feature is the "micro" word. Although the industry now for this new film in the form definition is vague, there have been many claims, but in the general direction in this definition: First, when the micro-projection, is different from traditional film easily more than an hour in length, while micro-short film few minutes or as long as twenty or thirty minutes; second micro-production, micro-film 'micro-size "has determined that it is not as time-consuming as traditional film, low investment, low barriers to entry, lack of grassroots participants in a family; three is a micro-platform broadcast, different from the traditional movie theater mode, micro-film mostly in Internet, mobile phones and other mobile video platform multimedia player, closer to the general public, popularity is far greater than ordinary film.

Favorite fast-food culture

Just the past year alone, more than the advent of micro-films. Actor Xu Zheng produced and starred in the "birth of a masterpiece", the director Jiang Wen's "The watching mind" Ku6 production of "adolescence", Zhou Xun, starring Shawn and so the "four-night legends", etc., are is the micro-films in a small part.

Slightly menacing film, the greatest impetus from the online video platform. In the first half, "the 28th China Internet Development Statistics Report" states: As of June 2011, Chinese Internet users reached 485 million, microblogging is the end of 2010 the number of users from the explosive growth of 63.11 million to 1.95 million, as a user growth in the most fast Internet application mode. The recently released "Report of foreign TV drama industry," pointed out: more than 40 million people use only the video without looking at the traditional network television. In this case, the hot online video reveals an important message - the new media environment "micro time" coming not only micro-fiction, popular microblogging, micro audio-visual forms of cultural consumption are being more and more people's favorite.

Youku produced from the "11-degree youth series" short film "Old Boy" network late last year caused by heat, the major video sites have started to Happy Valley area. At present, six video sites have launched their own network of original video capture program. Earlier this year, NetEase micro-film festival held, launched the "2011 New Year Party" special planning, invited more than 10 micro-movie star shooting; Sina recently, it was announced the launch of micro-video strategy, leveraging the development of the microblogging platform "value of the short video" .

For the micro-film, hot, new director Li Zi-Chao said: "Multimedia is on micro-film era innovative ideas and creative benefits of the new platform. With the accelerated pace of life, continues to push the new information age, more and more fast and convenient visual feast favor, micro-film art make up and meet the people of the era of rapid development in the film, television inner space which hosts a popular film, television unlimited expect new things, especially multimedia, 3G mobile phones and other platforms, applications and more to micro-development of film art and provides a broad prospect for development. "

The development process of differentiation

From the spoof movie "The Promise" online video short film "Murder Caused by a bread", developed to professional production, strict form, with a complete story of the micro-film "Old Boy", experienced by the budding micro-film to growth process, there were two obvious creative differentiation.

Part of the micro-films still maintain the appearance of early stages of development, focusing on "tell the story you want to say." 10 minutes directed by Jiang Wen, such as micro-films, "watching mind", through "watch" the simple act of a father and son to express the feelings of the simple, well-made works, which is very touching. When there is micro-four-minute long films, "the warmth of the milk," about a milkman in the milk on the way to help a little girl's warm story, the story common to produce a simple, common for the creators and grassroots actors to build a new platform.

Another part of the micro-films are prominent use of its "micro-broadcasting platform," the characteristics of the micro-film made of a film-style advertising, the use of online video viewers eye to earn higher click-through rate, and thus to achieve advertising revenue. Such as micro film starring Daniel Wu, "imminent", the commercial advertising and micro-film form of a clever integration of the media and the industry as "not the ads." Micro-film "girlfriends" from actor Joke about their "girlfriends" of the story, through the same theme for their new movie "Snow secret fan" campaign, the network also caused a ratings boom.

Compared with the development trend of the former, the latter tend to pay more attention to micro-film revenue. Businesses want to advertise on the site, and site plan will be made of homemade movies, which will be implanted in product advertising, making the audience into the theater does not have to pay to watch, also reduced the audience for the film insert advertising resentment both earned a reputation and earned income. This micro-film market is currently the main driving force hot.

Concentration is the essence?

As the saying goes: concentration is the essence. However, with the micro-film here, "concentrate" mean there will be a lack of depth and breadth? Micro-film the "micro" known, in a few minutes or even tens of seconds with a complete story about the wonderful moment, the main moves, or is that fast-food, fragmentation of entertainment. Compared with conventional film, if necessary, explain the background, atmosphere rendering, transforms in quite different, especially when difficult to deal with those who cross a long, complex plot of the story. This condensed version of the content will meet the needs of the audience's aesthetic compromise? Furthermore, the production of relatively simple, low barriers to entry, micro-films of the filming and production quality vary greatly, Moreover, in the traditional advertising can be inserted in the film caused much controversy, and micro-film if you blindly take the business route, and the traditional film compared to the compromise in quality will be?

In May, actress Xu Zheng micro-shot film "a masterpiece of the birth of the" release. Film, the film carries Xu Zheng is a dream of young artists, wanted to extortion by kidnapping a rich girl money, but in the process of shooting too blackmail video input, the extortion of a video made into a "masterpiece", the last sleepwalk to let go of the abductees. The film sent a such a voice: "Do you know why the Chinese film shoot do not you? On because there is always entangled in commercial films and art films between the neglect of the aesthetic details of the pursuit, if our audience into the film can not heart, how can we achieve commercial success? "on the art of film art films and commercial films in between the tangle, the form of micro-film to not only question the film's artistic development, but also the prospect of a micro-film kind of look.

Today, micro-film to a condensed version of the "micro" breaks through the traditional fixed-film mode, making the film art of the altar, out of the theater, a more common attitude among the public walked into. After following the hot microblogging, micro-film hot already visible.

Qiu Xiucong

"Tanabata" new network of popular love letter "physical love letter" attractive

Tomorrow is the Tanabata Festival, traditional Chinese Valentine's Day, the Internet began to spread a variety of new love letter. From Tsinghua University, nauseating is the popular "mathematical love letter" to the Nanjing University dorm room closed seven years ago that moving the "sister in law love letters", these love letters from the campus to bring a lot of users are not the same as moving. Yesterday, the reporter interviewed a "sister in law love letter," the author know the story behind writing love letters.

Esoteric mathematical love letter

Mathematical love letter of the original text read, "My thoughts of you is a recurring decimal, over and over again, come to their senses. We are the parabola, you focus, I alignment, how deep you want me, I read how you will True. "can read these to understand, but then the contents of the said high school education to read," zero vector can have a lot of direction, but only a length, like me, you can have many friends, but only one you , it is worth I guard my feelings for you, just as the natural logarithm base e exponential function, regardless of the number of derivation after the storm, still does not change character, the truth forever. "

Love letter contains a function, derivative and other mathematical concepts, science students can look into that, but many liberal arts students do not understand is screaming, "someone to translate it?" Love letter last wrote "lover like math, so to popular, but is so esoteric and only take Zhenti law, the examination of the outline, to call God Kai ivory tower and meet the lover's embrace. "

Mathematical love letter to this man of science represents a declaration of love, the Internet has been a large number of forwarding. Many netizens said that this must be the math teacher to write a love letter, the purpose is to persuade school. Large number of users said that the test of IQ ah, can not read, can not afford to injury.

Moving "sister in law love letter"

'Sister-in-law love letter' is a graduate of Nanjing University found accidentally move the hostel, after Zhang Yonglong students photographed, uploaded to the BBS of Nanjing Sayuri. "Sister in law love letter" and called "To the 418 houses in an open letter" is a member of Zhao Zhifu dormitory dormitory's girlfriend wrote a member of the "418 brethren, Happy Valentine's Day! Today, sister-in-law to tell you very frankly, I am very generously sent to you a box of Le Conte chocolate. hostel membership goal is to hear his (Zhao Zhifu) words and watch his color, a sign of trouble, immediately reported. " And open his cell phone number, called to report phone, 24 hours a day, "incentives introduced next Valentine's Day. Hee, hee, hee ..."

South Indian Propaganda Department staff Hou told reporters the country, this post on the same day in the South Sayuri been one of top ten Re posts, he was moved to see them, upload to the micro-Bo, an hour later, dug through the microblogging users a love letter of the parties, and subsequently, in the microblogging is crazy pass, won tens of thousands of clicks and forwards.

Yesterday, this reporter contacted the author of love letters "sister in law." "Sister in law", said: "At the time her husband Zhao Zhifu in graduate school, age, larger than the same quarters, they joked that eat chocolate, chocolate in the mail when a random piece of paper, wrote this letter, the letter is open to write to all the staff quarters, when the boys are single dorm room I did not expect to write a letter seven years ago can be readily moved so many people, in fact, the circumstances are very common, is the language of some humor. "correspondents asked to married life, "sister in law," said: "The marriage of Valentine neglected, and sometimes her husband to buy their own gifts, marriage life is dull and trivial, but the good feelings of their own and her husband, a 6-year-old son."

For the love letter caused a sensation, "sister in law" frankly surprised, "more than a month after the event, my phone became hot, a lot of the media and friends called to ask me how and Zhao Zhifu emotional development, there are a lot of friends send bless my marriage have not been so many blessings, it is moved in this wish the world lovers get married, please believe in love. "

Campus warm touching love letter

Reporters learned that, love letters produced by the soil from the campus college students love tolerant culture and the environment.

Hou told reporters that India and China: "In the South there was a post asking newly enrolled students, the university can love it? A teacher replies, of course, as long as she likes you, you like her in almost every forum, several South months there will be a warm and moving love story of the post, not only do students concerned, teachers will see and participate in discussions and many posts have fueled resonance, see the campus fairy-tale love, the outcome is very good, the users are well touch. "Tan Hongxia

Voice users

Duan Yan: the original mathematics can be so interesting, too learn about it! In Xiaoxuan: After seeing so many parallels in the nature of the joys and sorrows after the story, no longer innocent in this, filled with the third, the mistress of the world have found such a deep feeling of precipitation after the move is not just a little bit - still believe in love.

Ishizuka _Stone: the paper has yellowed, more years of long and emotional. People moving may not be a love letter itself, but rather see the yellowed love letters, at once reminiscent of innocence can be years of campus, the campus recalled the innocence of love.

● French name is Amie: It is said that the fruition of them, oh, happiness. Hope the world lovers get married, have no love, only love forever, hold hands and grow old.

Little information

Legend seventh lunar month every year the night, Vega will meet at the Magpie Bridge. Mortal women would pray to the clever ingenuity of the Weaver Arts and marriage. Therefore, Tanabata, also known as "Qi Qiao Festival", "Doll Festival."

● Tanabata originated in the Han Dynasty, this day is usually a needle Qi Qiao, Qiao fruit to eat, sit cows Vega and other customs.

● 2006 年 5 月 20, Tanabata Festival is the State Department included the first national non-material cultural heritage. Now has been considered to be "Chinese Valentine's Day."

Related Links

The most eye-catching love letter

Wu Zi Yan online beauty (glowing), all parts of the body to write a sentence or two, to be friends dubbed the "physical love letter" tipping network. "Do you remember that in March the moment we first met, you know I have been concerned about you, your content so that I fell in love with you, your talent so I can not stop staring you in my miss you too, I can only use the body to write to you my love, see you in line every day, I can not help but look forward to your any bit ... "

The most special love letter

"Love letter to his." "In fact, you behaved, know how presumptuous moderation after you is not stupid, can do some things very beautiful. Cowardice is not your fault, but the outside world is too strong. Do not hate yourself every day to talk about a need to know you You are unique and you love love, and you must not regret, do not blame their own ignorance and superficial, you just want to be loved it too and you is not bad you bad you is not bad. you are very great. ... you okay ... "This love letter forwarded hundreds of times, friends," Sichuan ants drag on, "said," girls have to love yourself, because everyone is unique. "" Flying Sun 2011, "said," ah! very good, each girls must have confidence! "

The most poignant love letter

"Read Ichiro" is a male South tsunami in Japan, wrote to his friend died. "Dear Lang, this night, I really could not breathe. Memories of my whole body cold, I want to go in the past, hold you, hold you, I want to know you are making the sea the body is cold, you are not hungry, if yes, you from the distant Pacific islands to the East China Sea around the EGL and let us read the map and you Yeah, to the East China Sea, from Shanghai into the land along the river, you will see you are familiar with Nanjing. that bridge, that we are two years, to be way past Pukou class bridge. "reporter interviewed insiders understand, love letters behind the story is very poignant, Ichiro still a few minutes before the death of friends to the South send text messages. Tan Hongxia

Shandong "grass man" to clarify the doubts as Nan Xiao users (Figure)

Why the chicken at home for three years spread throughout the network performance video? ---

Liaoning TV "Passion singing" Meng Zhong Xiu players accused of identity fraud has caused an uproar. Since then, the team has promised to thoroughly investigate the matter, the day before yesterday, the team organized the media to his hometown in Shandong clock repair Mongolia to explore the truth in Bell's neighbor came out to repair Mongolia testified that clock repair is really Mongolian farmers, these three chicken farming at home all year, Bell has himself admitted that the repair Mongolian primary school, the University had not read. Truth may seem hidden, but questions remain. Many users pointed out that "this incident is likely to show side deliberately speculation," became popular, was discredited rumor ... this is all too coincidence! "

The day before yesterday, "Passion singing" program group led much of the media straight to the Shandong "grass man" of the home interviews, and live through the microblogging restore the truth: Meng Zhong Xiu family which is very poor, he lived in the room because of the rain damp walls have been moldy, the bed is worn out. There is bell Mongolian repair neighbor testified for him, called him at home this year to farming. The clock kept in repair, I said in an interview, he only on the elementary school, and have never participated in other reality shows, "I heard these false news, the collapse of the whole person and I can not sleep every day I have this card, there are accounts of this, I am an ordinary farmer, I have not been to any School of Music, which can go to investigate. "He said he only participated in some of the performances held in the county was choreographers are providing clothing, played out then the clothes back to the organizers, this is behind her parents to Beijing entered the competition, so do not consider the issue of clothing, "to tell the truth more than in rural areas can not wear clean clothes, I was also did not consider the problem of wear, bent forward to singing well. "bell kept in repair process of the respondents was very emotional, he said:" I want my people to all concerned that I was the most real me, I was a farmer, I can assure you I do not know why people say I am, why the farmers can not sing, why sing praises point say that it is fake, I really do not understand. "

Field exploration but did not dispel doubts about friends, that someone just put is directed at the "grass man" behind the popular Trader. "Since it is a chicken at home for three years, why he became popular around the Internet on the clock suddenly had so much personal information kept repair, and most operations are rhythmic, in the end is how such information have mushroomed on the Internet is easily be found out? is Who "grass man" video performances spread throughout the network overnight? why information of the information with his own completely at odds? "Many users also kept by the clock repair found in previous photos and videos "grass man" before really is not soil, clothing clean, hair neat, to participate in "passion singing", people immediately become and soil and dirty, "not so normal people go to play, let alone a young lad. "On this issue, the answer is clock repair Mongolia, the previous performance or program a clean and stylish dress, is the program group to get to his change of clothes, let him land, and now" passion singing "is to keep him." soil "of the character. However, there are users that this answer is evasive suspect. Some netizens pointed out, "'grass Brother' is not a winner, the winner is" passion sing ',' grass Brother 'events so that the file had been unknown program became the focus of major media, it has been discredited to be from washed, 'grass Brother' harvest the saliva, while the "passion singing" is Taylor. "

Previous Chengdu bus "gag" eye stroke spoof ad was withdrawn

Recently a bus in Chengdu "gag food" video ads, because too much spoof, lead to a lot of negative comments. A pair of lovers parting, the woman sang the famous "Farewell" blessing for her boyfriend, only to tone deaf unbearable. Flew her boyfriend bought a "gag food", succeeded in getting the woman no longer sing ... ... the story is very "creative" right? But this is a minute of advertising in the broadcast just two weeks, have been subjected to strong public resentment, and ultimately from all the buses off the assembly line.

Creativity is simply advertising, but the blind pursuit of "Ray" to "extraordinary" eye stroke, although such advertising was "concern", but to bring the audience is not interested in pleasure and enjoyment, but "can not get rid of intrusion. " Some experts pointed out that the moment a lot of advertising into the "eye is a success," the errors, blind pursuit of mine points, humor at the expense of a good ad must have a soul, to have cultural heritage and aesthetic value, there must be moving force, rather than grandstanding thin it.

Stroke eye spoof, only "Ray" is not the United States

Network in the watercress and other major video sites, users are dedicated to open software, and discuss the "public outrage caused Chengdu" ads.

"It was popular indignation ah, that woman an open car full of people are shocked! Good to sing a song like that is really capable." "Dozen times a day by bus to listen to people who can not afford to hurt you ah! Want wooden display has hit ah! "" successfully defeated 58 city, is the most vulgar advertising in 2011 a strong contender. "netizens to denounce from the easy to see that the biggest advertising" bright spot "is the spoof of the classic songs "Farewell", but this spoof of the only "Ray" is not the United States, the audience is concerned, but no cheers.

Looking around, and now "Thunder" limelight phenomenon has spread from television to advertising. Emphasis on creative arts as a form of advertising often make people feel good, "makes sense unexpected." Unfortunately, a lot of advertising over the pursuit of the moment, "Ray," the audience frequently encountered unexpected, hardly makes sense.

For example known as "save the world's advanced agricultural technology" fertilizer Kim Ke La ads. Ad, an African and Japanese Ke La order to compete for gold, after another shouted "Ke La fertilizer mixed with gold, a bag of bags can sprinkle the top", "Ke La fertilizer mixed with gold, wheat yield eighteen hundred" words such as mine . Action not only exaggerated, but also seriously exaggerated.

Heng Yuan Xiang zodiac has 12 ads, from the "Shu Shu rat" has been called "Pig Pig", creating a so-called "ridiculous idea" advertising pioneer, people no longer tolerate. There is a certain clothing brand advertising, showing a beginning to be teammates, coaches despise the art of gymnasts, it seems to leave the moment to prove their strength. However, in the climax of the music sounded, the eye-popping, her standard of all the action is neither ugly, and finally put on a very confident position, said, "I gymnastics sucks, but I look good." This idea really makes people confused and bewildered.

In contrast, the spoof of Chen Kaige's film "The Promise" renowned Hugo, is now a popular advertising network on the director. Produced by his seven-advertising, has a "butterfly effect" of the structure, adding popular through the elements, so users themselves. He then introduced the "Roaring elopement spy war drama", in the implantation of advertising irony, they also promote the product. But like Hugo such a "Ray" was creative advertising, or a few, more like "gag food" as "deviation" of the ad, as creative of all the spoof.

Bombing, people "to avoid the fear less."

Chengdu "gag food" ads annoying, not only because of spoof, but also because of over-intensive play. "The original song is out of tune, the first pass that fun listening, hearing a lot of very horrible. Even those who had not so annoying advertising, through bombing, but also people complaining." A passenger complained that.

Users' paradise Lone Star, "concludes that" the Nanjing Metro bus four kings "ad: Yao Chen: go to the market friends ~ go to the market network, and consequently there. Even remember the little wooden donkey has! Yang Mi endorsement of a classifieds site advertising: over and over again, shouting ah shout, each also Lianbo twice, crazy. The old lady discount it! Even shouting numerous beauty, and aunt also shouted, sharp sound that can not afford to injury. Roca endorsement of dating sites advertising: the seriousness of the professional matchmaker, lift tables!

"As you say my ears are ringing sound can be, these ads really gained also repugnant ah." Hill Street near the three work Xu Lin, subway have been daily bombarded with advertising. "What I am easy on the classes, both in the crowd jammed, has been shouting this Yijingyizha was the collapse of the whole, suffered severe physical and psychological destruction!"

In a search online, found that not only plagued the people of Nanjing. "Every day to and from work are very painful, Metro TV advertising, door glass subway ads, subway aisle advertising, all are advertising, we pay for the car, not a free ride, this advertisement is really too painful." Users anchor84 is really a headache. And this propaganda but also and "gag food" as being a consumer boycott. "I swear not to kill those few sites, and have the ability to go ah been in the car bombing." Netizen "lengthy," said.

Fact, not only in the subway, and now public transportation, elevators, shopping malls, everywhere Mobile TV advertising. Walking on the road, is wall street real estate or concert advertisements; go to the movies, theater will be the first to put an advertisement; open page, are out to pop ads; let alone watch a TV series, may The whole drama is a commercials!

On the screen, stylish old man old woman with a different shape each year for jumping Melatonin "Ray Dance", cute little girl again and again shouted, "Mom I no longer have to worry about learning the" ... In this information explosion times, to make people remember a product, either through an excellent idea, or is this spoon-fed indoctrination. As audience, we hope producers more creative advertising, stop and take to build a brand, rather than shouting shouting shouting people dig this pocket. Of course, the premise is that you must publicize the goods is a good thing.

Advertising business, make money when they think about the future

"What impressed me most was a public service ads subway corridor, a bird of the sea from pollution by oil drilling out, oil has been wrapped in feathers." "90" Snow, the Xin Jie Kou subway station This is public service advertising environment, every time her heart has a strong shock, "It makes me feel that I and this world is a relationship, perhaps, I threw a little disposable chopsticks, take a small plastic bag, the Earth may be a little more green, the future of animals and humans can be a little more living space. "

Associate Professor of Southern society, said Zhang Jie, subway connection from home to work as a unit of the transition zone, people want to keep the individual's independence, not to be disturbed by the commodity economy, but commercial forces are too strong, it is ubiquitous in harassment of you. Therefore, more public service ads, let people get a kind of dignity and respect, touch them to help others, the feedback the community.

"See there is a Kentucky-line advertising, with the playback of the camera, about a couple from old age to youth at every stage, and finally back to childhood scenes of them eating KFC Why China's KFC ad with just selling out loud goods, and not a little emotional sustenance and life meaning it? "Shao Feng, Southeast University graduate students say the doubts of many people.

In this regard, Zhang Jie explained, a good advertising from the perspective of the consumer experience produced some large foreign companies, advertising is to build a brand, you think of some good from the brand's meaning. And now many Chinese companies as long as you remember it's products, and ultimately able to sell goods you can, they want to get more ad spending this year is the amount of future earnings, rather than a brand can achieve in the next few years how brand value.

Some domestic enterprises have realized the problem. Tencent launched during the Spring Festival 'fingertips heart Departed, "the ad, tells parents to learn typing, to exotic and far away in the story of the son of the exchange with the QQ. As the Spring Festival, the occasion of the advertising of such a move a lot of people, let Tencent brand a little more warmth.

Advertising is an art, and art is often associated with empathy. Less impetuous fame, a little more care for people's hearts. When Ray and those annoying ads less and less, we can truly appreciate the products may give us pleasure.

Hsu Wan-Chi newspaper reporter

Network new language read: "playfully" metaphor charismatic characters

With more and more Internet users, Internet users wisdom and writing skills have gradually been excavated, thus forming a network of unique language system. This network brings together some of the recent popularity of the latest vocabulary.

Injury can not afford: a new network buzzwords, initially in the bean, the school on the title of the article in the form of popular, known as the "school body." "This kind of injury you can not afford to xxx", "xxx previous life who are angel wings", "xxxxx encountered people who marry, right", "Please cherish xxxx girl" and a series of "River of Sorrow "in the title. Intended for the individual itself repeatedly injured, scarred, can not stand the torment has been, can not withstand the damage.

Through: through time and space is short. Is a popular figure as a reason, after a process (also no reason for non-process), from where the space-time (A time) to another across time and space (B time) event. Network from the earth interpreted as time, space and ideas constraints. Means that when you are aware, the body has not the earth, thinking has tens of thousands of light years away from the masses.

Tucao: "Tucao" refers to Japanese Man only (similar to the Chinese comic dialogue) in the "sudden Komagome っ み" Mandarin equivalent of comic's "holding main speaker." Taiwanese have "Tucao" word, so the translation is translated into Taiwan, "Tucao." Closest to the word "bickering", "tell your lift," "criticize."

Playfully: refers to the "usual tough words barbed attitude arrogant, but under certain conditions ashamed to sticky side 'of the figure, mainly used to describe the type of love words. Japanese girl game originated in the industry, experienced a longer period of time in development, now is able to include animation, comics and games otaku sub-culture in the formation of a wide range of object types, and with the otaku family sub-culture spread gradually in the mass media use, is used as metaphor attractive characters, love model, a subject such terms.

Orz: frustrated Reach, who was kneeling on the ground of things like defeat, is used to describe the things that defeated or depressed. Is derived from the Japanese network hieroglyphics (or mood icon). Originally refers to the network on the popular emoticons: ○ |¯|_, it looks like a man kneel on the ground, head down, a "My God, Why did you do this to me," the action, although the simple very vivid. Another representation is: Orz6 (I Renzai) and OTL.

(Zhao Xuzhou order)

Self-made video website content into a competitive point of high-quality exclusive resource competition

Gong Wei

Recently, high-definition video site Fantastic Art release "Fantastic Art Production" strategy, announced in force across the board-generated content area, launched at least 4 years professional variety show file, a TV drama and a movie. Fantastic Art of the move, the industry's vision of self-adjustment go to the video content on the site. Insiders said that with the video sites is becoming increasingly fierce competition among copyright video content showed a trend of homogenization, the contents of a homemade video sites new competition points.

Users struggle to content

According to the statistics show, has been covering video users in China more than 75% of Internet users. Some analysts believe that the video sites rely on users started taking the natural growth phase is largely over, competition for customers is becoming Youku, Tudou, Sohu video and other video sites now the most important goal. This year, these video sites style all their own, hoping to high-quality, differentiated content and services to obtain customer approval.

In this regard, most industry insiders believe that in 2011, China's video site will enter a genuine fight and fight content stage, brutal reshuffle will also be in the beginning of the year. "A new form of media, by virtue of the advantages of the technology and models will have a large number of users in a short inner, this stage must be 'channel is king', but with the development of this medium to a relatively mature stage , the focus of competition will become 'content is king', when everyone is more than high-quality, exclusive content and ability to integrate the content resources. "Sohu video COO Chun said.

It is a "content is king", so that each video site users increasingly fierce competition for resources.

Homemade wrestling content

"Fantastic Art-generated content is an important manifestation of overall competitiveness, Fantastic Art of the television-generated content will be in accordance with professional standards of film and television production company carefully built, the network-generated content industry to set new standards." According to Yu Qi Gong Arts CEO introduction Currently, Fantastic Art team with Indah health variety show "terrorist! Health Alert "has been launched, another file type variety show emotion," love has not Go "with the" Kangxi to the "original gold partner, Wang Wei, Zhan Renxiong team, and was formally launched in mid-July.

Fantastic Art, senior director of high content Jin stressed that 2011 is Fantastic Art in the field of network variety show made the formal force of the year, in addition to "terrorist! Health Alert "and" Love not Go a "variety show two tranches, the Fantastic Art is still made preparations for another two tranches of variety shows, is also expected to be launched this year. Fantastic Art are some excellent reference stations and production companies a framework and mechanisms to create their own variety show producers, directors team, in order to create the Internet produced an endless stream of high-profile shows.

It is understood, "Fantastic Art Production" strategic addition to the homemade variety programs, including movies and TV series. In April this year, Fantastic Art's first foray into film and television investment, and the Panthers, the Tang Dynasty, BEYOND the core lineup of the band world tour will host Fangbai Sheng's youthful rock and roll a joint venture co-production movie "Glory of the ideal good-bye." The Fantastic Art in the tense drama of self-shooting. It is reported that the play is a file to reflect the emotional life of the Internet era of urban men and women's inspirational youth drama, will invite famous people appeared in many Internet circles.

"The future will be made to do more variety in content." Ku6 Vice President, Interactive Entertainment Business Unit general manager Yao Jiang said that following the first two years a series of "Home theater" concept, in turn turning to video sites this year, "self-made Variety. " Cool 6 network launched in February made the whole entertainment channel "platoon Taiwan", which "Variety seven file" breath to create a four-speed variety show, now, each traffic average of 200 million, of which "the love of makeup beauty "more than 3.5 million each," star drive to "the live broadcast, each unique IP in the 100 million people, has now become a fixed viewing groups.

Made for the video site's content, Yao Jiang believes that this is a new exploration in the future of home-made video website content will be more in line with the characteristics of the network, users habits. To Ku6 for Ku6 degree of attention for the interactive entertainment is no doubt, the guava is a brand platform interactive entertainment products. Yao Jiang stressed: "The force of the video sites, the starting point is not competitive, if we are doing is flourishing, so that it can really cut into the traditional television advertising."

Self-respect in the variety show, Youku May launch of "China's cow", the slogan emphasizing its "large network variety show." Youku CEO Victor Koo said that as early as April 2010, Youku in previous self-exploration based on the introduction of the "Youku produced" strategy, a comprehensive open network television variety production, circulation, driving the video industry, enter the product of the era, "the old Boy, "" Miss Puff "and other hot online video in the same year, the video industry entered the era made.

"Youku will become the user at any Internet terminal on the main video source." Koo said that Youku is all the efforts of the next five years, the starting point and source of power. Youku's goal is to television, film and television production sector win-win cooperation. The next five years, "co-plan 3.0" and "network platform interactive, and broadcast interaction" based on Youku and various television, film and television production facilities and other multi-professional co-operation will be fully upgraded, to broaden the breadth and depth of the channels of cooperation, maximize the value of the platform.

Homemade video sites have increased for the content of investment, with industry analysts believe the video Web site content can be made clear to business characteristics, the gradual accumulation of users, the integration of existing resources, but also for advertising to build a more personalized marketing platform.

Industry to pursue "Blue Ocean"

The industry believes that the copyright content pushed to the high price, cost pressures continue to push up after the current video site, the content will determine the operational capabilities of life and death. How to take advantage of the "triple play" strategy launched in which the slice, how to strengthen the diversification of revenue, how to enhance self-content of the "difference", how to reflect the advantages of class TV mode, the video will be decided Web site critical life and death.

Whether users to share class Tudou, Youku, or to the popularity of copyrighted content-based network, networks, etc. excitement to the video industry in the highly competitive mining industry remaining a small cake, different from the self-made video content programs or will lead them to get rid of "copyright Red Sea."

"We were already beginning to prepare for the homemade variety shows, you see the reserve Jiegou personnel can understand." Gao Jin said, "only 40% were from the traditional Internet industry, and the other 40% of all well-known from various TV stations hired, and another 20 percent have a TV, Internet cross-media experience. "Ku6 then set up a 40's entertainment division, the implementation of production systems within the department, with production, planning, directing, editing , director, etc., look just like a "mini" production company. Watch music executives said recently dug Watch music professionals, responsible for managing the production of home-made content.

"This is a video site to explore a new direction." Yao Jiang said, made to seize the two core content, production and broadcast, to grasp the three major factors, quantity, form, brand characteristics. Video Content force, means that the video site in the direction toward the TV during the exploration.

In this regard, the industry said, more and more video sites in various ways, to participate in the network TV drama production industry in the past, for our film and television industry, is a quite significant change. Although various websites that royalty is not a threat, but in the constant search for value and profitability of mainstream models today, copyright has become the online video site of life and death battle for a vital part - who owns a large number of copyright, who will laugh Finally.

Celebrities such as markets Taking microblogging busy enjoying themselves and recrimination

While many celebrity blog has been covered with dust, they are busy like microblogging markets.

Recently, the famous "war of words" and into the microblogging scene. Chengpeng to "got cervical disease" question Ni Ping was the "backbone of the Republic," the title of qualification; Zhou for comments "Chinese people show up," the style is sharp Tongji University professor accused, then the micro-Bo as the "Shanghai foul language" on the stage; actor and real estate heavyweights REN Li Nian housing quality problems due to "bar" on, Taking recrimination enjoying themselves ... ...

"Guns" rumbling, microblogging has become "shouting market"

Some have called microblogging bring a "micro-revolution," so that ordinary people the chance to find close to celebrities, public figures and also found the mood "catharsis mouth." Seem what they need with one of harmony, but the fragmentation of the 140 words to it, apart from a short, flat, fast dissemination of information, but also showing the other side: impetuous, chaotic, and increasingly strong smell of gunpowder.

Microblogging, but more than a year in the country's history, a brief review may be able to find a lot of celebrities out of control performance of the micro-Bo - actress Hao Lei bursts have four hours to it, swearing Lianpian cursed Henan; singer Na Ying microblogging police clear the way to show off the costumes to take pleasure, accused of abuse of police; director Feng Xiaogang to get behind his wife Xu Fan Golden Horse Awards, the night four rounds to it, and blasted the Golden Horse Awards; Olympic football team goalkeeper Wang Lei curse in microblogging Fans of "dog", the collective experience users fight back and become soccer fans accused China counts of bad moral character; comedian Zhou for publishing "network of public toilets on the" controversy, the war of words on the microblogging users, Peking University professor Qingdong " Saint Seiya "Fang have become the object of his ridicule shelling ... ...

Was scolded by the micro-Bo also a long list of celebrities: Xie Na, Niu Li, Song Dandan, Lu Liping so dirty mouth Zengyin microblogging is being questioned. In certain sports, "cross-elite" microblogging, the "silly ×", "eat shit grow up" such vulgar language is frequent, and even more vulgar, "Three Character Classic" are not shy away from.

These public figures such language does not startle, how a celebrity microblogging?

In the Internet world, "net curse" has long been upgraded to tradition. And with everyone into a "news agency" microblogging this new medium, this tradition is upgrading. As the industry are commented, with the introduction of micro-Bo the day, "net curse" began with a bitch way of admission. Became verbally abusive in the pathological features of microblogging, microblogging is a flawed.

As a public figure, these sports celebrities out on the microblogging bit words, but through the intervention by the traditional media is hugely magnified, private emotions often fermented to hot events. Famous in microblogging battle every mouth, accompanied by a large number of non-users abuses and attacks even the voice of reason, often Yiyanbuge, users are immediately surrounded and attacked, from the moment one of the "singled out" upgrade to babble The "Qunjia" outspoken overwhelming emotional expression, one of the few rational voices suddenly lost in the swearing in saliva.

In such an era of too much respect for the eye's economy, more and more people are no longer afraid of conflicts and disputes. On the contrary, it is precisely such a war of words overnight success a lot of people dream of. When the saliva are included in the commercial value, convenient to speak also to microblogging scolded easier.

Mutually beneficial win-win, celebrities compete for the right to speak

"500 million people want to see your opinions on it? 500 million fans to find a blogger to help you forward on the line." Sina microblogging with 3.79 million fans, Tencent microblogging millions of fans breaking Kai-fu Lee said.

Although microblogging "micro", but Bo does not micro-celebrity "micro." As the "celebrity" role, celebrity microblogging has been the focus of a lot of people. Yao Chen, Kai-fu Lee, Han people and other popular microblogging attention and forwarding comments Most very high degree of staggering, microblogging in front of hundreds of millions of fans lined up. The first micro-Bo Han, only one word "Hey", actually very dramatic way up forwarding more than 5,000, over a million more comments.

"We are on to it, and called the crowd; on the micro-Bo Feng, called productivity." Micro-blog, that someone quipped.

Communication University of China Internet public opinion (reputation) Institute July 18 release of "Chinese Internet public opinion during the first half of 2011 Annual Report Index" shows that micro-Bo has gone beyond the Internet forums to become China's second largest source of public opinion, second only to the news media .

According to the latest statistics, the outbreak of microblogging has grown to 195 million users, of which, Faye Wong, Zhao, Chang Hui-mei, Wang Lee Hom, Li Bingbing, Yao Ming, Han and other famous artists, players, writers are struggling to compete for the public site of the "cash cow . "

Click-through rate is the last word in the online world, the website does not have to rely on the microblogging say. Why do celebrities keen to microblogging? The reason is probably not as Kai-fu Lee that the "micro-blog to show your true self" as simple as that.

Web2.0 era, the voice is everything.

On the one hand, the stars have their own micro-blog, which is convenient for their own hype, and convenient media hype themselves, not to mention there was a "microblogging Queen" code word into the U.S. $ 50,000 on an attractive legend; the other hand, fans hope to achieve barrier-free communication with the star, while the site's profit point is from the "crowd" to earn click-through rate, how to look good is a mutually beneficial win-win.

May be more fans, trouble will come. Feng said that once before, when the fans break through 900 million, what it had said before the carefully researched, wrote delete, delete write, microblogging has lost its original meaning of the fun.

"First of all to avoid trouble, but to do the real you." Actress Yao Chen also very distressed. In her view, the previous write microblogging just want to share with everyone happy, but really the face of seventy-eight million fans, we must consider their own responsibility.

The subject of ridicule, vent should also have the bottom line

There is no doubt that the moment has become a microblogging platform for public speaking and information dissemination vehicle. Public opinion and public affairs in the network discussions, microblogging is playing an increasing role. However, momentum is fierce microblogging flared up recently was this war of words plague, seems to be the venue for complaints and vent.

Has always been the cutting-edge sharp-tongued writer Jiang Fangzhou, fleeing one of the reasons is that microblogging microblogging world non-stop war of words continued: "You Mashui curse like standing on their doorstep, like, forcing him to respond. Microblogging to too close to people, that is, set up community acquaintances also easily lead to disputes environment. "

Who rely on micro-Bo Taylor's name of the people, every time after the storm, the tone on microblogging will be a time to tighten, scholars, experts, media comment has taken the trouble to warn celebrity voice to be used with caution. But once the limelight in the past, many people could not help but start to talk nonsense, to create new public hot spots.

There is a human emotions, it is possible to lose control, not to mention curse is often seen as the true nature of the performance. But as a citizen, especially public figures, as usual, they should have more self-discipline, who have no right to microblogging as her living room, say anything, so that the community formed the demonstration effect of the error. After all, microblogging is not a show.

For the microblogging war of words frequently staged, Cognitive Neuroscience Department of Psychology, Peking University, Dr. Zhang Liang believes that the emergence of microblogging communication between people is more direct and intimate, but not because the "vent" and to perish the "curse field." She also stressed that "curse" might be the consequences of stress is a natural human psychological and emotional release, but the "curse" of rationality is that place, and microblogging is an open and transparent environment, curse at people in a big way have is a loss.

Many celebrities have a network of hundreds of millions of fans, more fans microblogging, the greater the spread of power, is the so-called "great power comes great responsibility." Although microblogging has a high degree of freedom of speech space, Internet users just love to take the freedom to say things, but by no means microblogging unlimited freedom without rules kingdom. The bottom line to master speech, consciously doing something not done - as to enjoy more social resources, and public worship of celebrity, this is not shirk their responsibilities and obligations. Wu Xiaodong