"All the people are blind," is currently a unique phenomenon in China's TV has become the most influential events of the television media. Shandong TV "love to knock on the door," Hunan TV's "we meet it," Jiangsu TV's "You Are the One", Zhejiang TV, "for love to dash forward," Anhui TV's "edge to you." Guizhou TV's "love", Dragon TV's "cream of the crop" and have been hit, competition is indeed fierce.
In the marriage market, the "big cake" constantly cutting the living environment, the blind date type of program to break through the "jungle" and continue to maintain strong ratings? Jiangsu TV production of "You Are the One" as an example to explain the development of China's blind date type of program strategies.
Insist on blind date type of program of cultural taste and value-oriented
Canadian media scholar Marshall McLuhan in "Understanding Media: The Man's extension," a book put it, television is not just entertainment, but also create the modern mind, the power to change the whole life situation. American media scholar Gerbner and others in the sixties and seventies of the 20th century through the TV function of the training made famous theory - the mass media audience, depicting a view of the world culture. When the modern media have exclaimed to the network as the representative of an increasingly wide range of emerging media, social influence, the TV media is still the most intuitive image of the social educators, the content of their communication affects the demeanor of each contact with its audience . Blind date type of television programming designed to provide services and entertainment for the audience, and enrich the cultural life of the audience, but such programs in gradually open, free, advertising revenue at the same time to win, but appeared in the dissemination of the audience based on the orientation of the collapse of consciousness , multiple values for the housing bubble in the proliferation of entertainment, ratings, competition index first spread out of position, alienation and many other issues.
TV media as a widely influential cultural transmission value of a collection of resources, the need for appropriate control strategies, programs and media-oriented career guide adhere to the principles under the cultural construction. Is in a frenzy for the TV hit shows, how to get rid of vulgar orientation, continued to emerge, not only in charge of the television audience, heat the key to maintaining programs, but also highlights the cultural taste of television, leading the era of the inevitable choice.
June 9, 2010, SARFT issued a "SARFT further standardize marriage friends on one TV program management notice" and "Film and Television Office to strengthen the emotional story of one TV program management," two file, for a time aroused great public controversy blind date TV program for rectification. Document states that "non-guests of forgery, cheating viewers ',' poor image in society or may not choose controversial figure to play host," "Marriage shall not be humiliated in the name of the participant or personal attacks, vulgar or discussion involving content shall not be unhealthy worship of money and hype, not true love and marriage .... "
Mano female guests in the "You Are the One" in the bottom line of the public value of the challenge: "would rather cry in a BMW car, do not want to smile on the bike," so she became a subject, but also firmly affixed to her "did my heart" label. "You Are the One" to enter the virtuous cycle, must adhere to the guidance of entertainment and social and cultural unity, to strike a balance between the two, the introduction of appropriate social supervision mechanism to regularly invite experts and the audience for public opinion research, eliminate the consumption of the radical words and deeds, with the implication part of the contents of the constructive forces, entertaining, serve the public, to promote the healthy development of intimate type of program, advocates of green ratings, in order to create a clean visual aesthetic environment.
Adhere to program innovation, and improve program quality, avoid falling into the morass of homogenization
The last century, swept the country's "Rose is about," "Meet Saturday," has opened a TV blind red scarf, the increasing openness of the young men and women in subtle and tactful talk about being romantic love, passion, such programs was become the benchmark for the variety show, broadcast a few years later, however, because the same form and the audience fatigued and fade out the screen.
Indeed, the design of a new television program more difficult, from design to content to create rules, it takes time and manpower, financial resources, in the current rating was the king of the environment, coupled with fierce competition between local TV and some of the leading misconceptions, lack of detailed training programs and create new styles of the soil, "ism" has become the most convenient and fastest way to bear fruit.
Has entered the competition for hot blind date type of program, if not in the program location, program content, program formats, programming languages, program marketing, program development efforts on other aspects, if not in the topic, guests, content, hosting, broadcast and other aspects of sustainable innovation , it is difficult to establish their own characteristics and brand, it is difficult to obtain the desired ratings and audience recognition, its survival and development are bound to be stuck.
On the topic
Of money, love, affection, friendship, family, human nature, between people to get along, social and lifestyle, business and marriage relationships, wealth, rural and farmers as well as topics such as cultural differences of view rendering and collision, so that guests can not only be more in-depth understanding of each other's attitudes and choices, but also to arouse all the audience sympathy. In the program planning and production process, should not be subject-based, behind the topic is important to consider the social effects.
About Guest
The male and female guests, the energy relaxed, with special experience and emotional story, express a strong desire and ability to express all the guests certainly more fitting television production needs, but if guests have blindly chosen this will inevitably cause a wrong signals: hit shows just a show. After all, real life, ordinary people still occupy the majority. And ordinary people is not necessarily the story, the story may not be ordinary viewers can not be moved.
Comments on the guests, the "character of color science," Roca, founder of the Department of Sociology and Social Psychology, Nanjing University, Dr. Huang Han course from their different perspectives and guidance given to targeted analysis and recommendations, but still a bit thin, may wish to invite the cultural, entertainment industry celebrities are involved, may have more ideas and understanding of the collision, so as to enhance the popularity and influence of the program.
About content
Although the pace of modern life has accelerated, but it is not child's play of love and marriage, short of match can not help but suspect that the true program effect and the actual role, not to mention the Chinese people has always been more restrained and subtle. Love the beginning of the selection, and then determine other aspects of love is far too rough scribble, then add more if appropriate study and reflect guests fragments, and then if appropriate exchange of content-rich site guests will be better.
On host
As the blind date type of programs and social issues closer, more understanding of social reality requires the host and the public psychology. Informed of community news category is no doubt it is suitable for non-host Meng, "You Are the One" host this role, while a change in the variety entertainment popular beautiful people, glib-type host.
On broadcast
"You Are the One" If you can add some interaction with the audience inside, will show a better atmosphere. Comments such as audience, prize quiz and so on.
China's blind date type of program if they can actively explore the above aspects of innovation, constantly improve their programs and presentation mode, then in the next competition, in order to continue its unique charm of the fierce battle in the TV market in the firm, to get rid of fast speed destroy the curse.
Wang Liting
No comments:
Post a Comment