Analysys think tank, recently released data show that the second quarter of 2011, Youku, potatoes, Sohu Chinese online video market video occupy the top three advertising revenue position.
Youku, potatoes and Sohu video picks yet changed, but the subtle changes in the three competitive landscape. Youku is still more obvious advantage in the first place, the market share increased 1% sequentially; potatoes with Jiao cool advertising revenue fell significantly, followed by pressing harder and harder Sohu video. The second camp is also relying on the industry in the Thunder's fourth large user base quickly to strengthen advertising sales; Fantastic Art to the dark horse of rapid growth, becoming the second camp in the performance of the more prominent video sites. Cool 6 along with the CEO replacement, and overall strategy to reduce sales force replacement, basically out of the mainstream video site competition.
In addition, the listing of the agenda to restart the second quarter potatoes, Thunder start the IPO process. In a typical capital-intensive among the online video industry, competition, major competitors are holding billions of dollars in cash. Public financing is the best option. However, if we can not do, powerful and high content of self-blood return on investment will be the assessment of competition in non-listed video sites in the future staying power of the elements.
Tencent announced the second quarter, rallied admission competitive, more power companies to enter the market in favor of the overall scale, but also to the present has been intense competition in the network video market, adding more uncertainty.
Note: Since the first quarter of 2010, Analysys International to expand the network video market, quarterly monitoring report for the network video market within the definition of the expanded network will include the definition video market to provide video sharing, P2P streaming media and online video service vendors.
(Analysys International analyst: Tang Yi of)
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