"An angry bird," Mid-Autumn edition was recently released game, and with the Autumn edition of the game introduced the "angry bird" moon cake, the site sold.
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Well-known games, "an angry bird," the Finnish developer Rovio's chief operating officer Peter Davis teba card recently, said in an interview: "I believe we will beat Disney in China."
Such a strong confidence in the end come from? Peter gives the following data: the end of July, "an angry bird," have been downloaded worldwide soared to 300 million. In mid-June, the "angry bird" in the world of downloads is only 200 million only. Just a half months, soaring 100 million downloads, an increase of 30%. Daily user of about 300 million minutes, up to 15 million daily active users, 120 million active users each month. Expected end of next year, it downloads up to 10 billion.
It is understood that the current "angry bird" in the U.S. mobile game download charts, the last several weeks in first place. This series of digital strong evidence of this game of great charm. But the real eye-catching than the game on how sweeping the world, but it is the game evolved into a chain of entertainment industry - including stationery, clothing, dolls, books and movies and other peripheral product development, as well as feature films, amusement parks, board games, social games, oatmeal, recipes and other marketing programs.
From the online "fly" to the line
Rovio has started to open up the end product and business around the shop. The shop currently covering 150 countries. However, "an angry bird," the real from the online "fly" to the line, Rovio's starting point is China. Rovio's the end of this year, "an angry bird" in China could reach 100 million downloads. To this end, this year's Rovio set up branches in China - this is the first multinational taken office in Finland, and launched a localized trilogy.
It is reported that "angry bird" Autumn edition of the game was recently introduced, and with the Autumn edition of the game introduced the "angry bird" moon cake, the site sold, and the game is set to enter the channel. So that it fans the most satisfaction is that the "bird" series, only one-time fee to download all the games, all versions after updates are carried out free of charge. Second, Rovio will also mountain into a group of Hong Kong (PPW) to start co-brand licensing. PPW has more than 20 countries worldwide branches, it relies on the global network to provide customers one-stop marketing promotion services, and has extensive experience in cartoon endorsements, such as triazolam, Saint Seiya, Hello Kitty and regions in China of retail. Rovio's attempt to brand licensing with PPW rich experience and understanding to the Chinese market, "an angry bird" to enter the Chinese open up the channels. PPW has announced plans within a year, in the open 100 in China "angry bird" retail stores, and will develop online mall. Product categories include apparel, bags, stationery, commemorative coins and so on. But the authorization will inevitably encounter the "cottage" problem. It is said, to "an angry bird" as the theme of the various types of pirated goods has become a popular commodity in many commodity markets. In this regard, Peter reluctantly said temporarily intend to pursue legal action to get them. "Because this is a can not win the war, is currently impossible to spend a lot of effort to crack down on piracy, but to introduce more innovative profit model."
In addition, Rovio has with China Shoes City Music Amoy genuine online network to launch its first "angry bird" series to help low shoes, shoes 7 landing site one week after all short selling. Rovio company also announced mobile advertising business with China Madhouse cooperation, trying to free games, allowing users free access to game information. Data, to mid-June, China's 318 million mobile Internet users, China's total population of 1 / 4. The advertisers put to the wireless mobile platform of advertising costs less than 1%. This is a huge market, a first for the king. The "angry bird" that can quickly dominate the market collapsed.
"Bird" challenge Disney
Disney cartoon characters compared to "angry bird" landed the Chinese market called the dazzling series of actions. But Disney refused to Rovio's position on the competitors. Disney, an executive said: "They launched a clever game application, and then building into a cultural phenomenon, but in the final analysis this is only a superficial physical game, the role of which there is no background story."
In this regard, some of the industry, feels that Disney owns nearly a hundred cartoon image. Fairy tales, classic cartoons, movies, cartoon characters will enrich the very fullness. Each image has a story behind it. Strong support from their cultural background, giving them vitality, let popular. This is Disney's enduring charm. By this deep cultural roots hair spread out, Disney opened up the film and television industry, three major derivatives and theme park industry. Disney last year, total global sales of approximately $ 94 billion.
It is understood that Disney will be built in Shanghai in 2013, Disneyland. In response, Peter said, before the advent in 2013, Rovio two years of preparation time, he claims, Rovio in the first three months of this year a total income of $ 20 million (the company is profitable). And Disney in the next five years, every 10 days to spend so much money building this theme park, which is undoubtedly an opportunity Rovio company.
Meanwhile, the "bird" image of the thin argument, Rovio, CEO and co-founder Michael Hyde said, Rovio company is producing a series of cartoons, interpretation of the story between the birds and wild boar. They had just acquired a film company Kombo, to prepare to shoot a feature film. He said: "I was worried it is only short-lived, but now no longer worry about the 'Angry Birds' has been very well-known brand, so that you can not imagine all this will suddenly disappear." In addition the company also quietly planning Rovio "Angry Bird" amusement park.
Mobile Internet opportunities
In fact, the 1990s Disney had authorized some game companies to develop the game industry, but ultimately failed in the Chinese market. Disney may have failed that year at the wrong time, because that's the children still live in front of the TV generation, online game is still in its infancy.
But now there are kids who waited at the next to the TV all day? Them from birth to climb in all kinds of computers, notebooks, tablet PCs edge mobile games surrounded them. In the subway, if you see a child holding the iPhone to play games, do not be surprised. Of course, if you see he is very excited to play "wild birds to fight," do not be surprised. Because now is a mobile entertainment era.
"An angry bird" came into being, networking products, intelligent products, a large number of birth to its rapid spread may be brought, and the first time occupied the mobile Internet world, accounting player's heart to win the competition in the market half. Internet age, a huge user base is a successful king.
Of course, the current debate about the bird is far from over. Everything has just begun.
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