Sunday, August 21, 2011

"Blue Wizard" toy selling consumer groups around the main 30-year-old young

The movie "Blue Wizard" and aggressively led a toy "Blue Wizard" hot. Reporter yesterday from God, Taobao and other kinds of toy sales are concentrated in the business understand that, whether online or offline, "Smurfs" are currently the most popular toys, single product, the species covers the plush toys, save money cans, models and other major toy categories.

Reporters yesterday in Beijing toys wholesale and retail establishments, one of the most concentrated market to see God, there are nearly half of businesses are arrayed on the counter "Blue Wizard" toys, and most of them placed in a prominent location. Hall Mall Heaven toys in North Road, west of the fourth floor of a business that she's here, "Blue Wizard" plush toy has become the single largest-selling toy products, the average daily sales of 500 or so, look up to the time set to go more than 1,000. Another merchant said that since the "Blue Wizard" has been released, "Blue Wizard" toy sales have been far better than other types of plush toys.

Reporters found in Taobao query with "Blue Wizard" related baby nearly 7113, and sold very fire. It is understood that the "Blue Wizard" plush toy wholesale prices mostly in the 20-65 per hour, while retail prices in the 45-160 yuan.

Reporters learned that the "Blue Wizard" toys most "big friend" in hot pursuit, the consumer groups around the age of 30 mainly young people. "'Blue Elf' is mainly our childhood memories, today's children have not seen" Blue Wizard "cartoons, so it will not have our feelings." Choose for themselves are God's "Blue Wizard" Yue Dolls Miss told reporters. It is understood that the "Blue Wizard" premiered to enter China for about 1987, when the audience is now at the age of 30 years old.

Heaven market traders said the plush "Blue Wizard" Most find their own domestic toy manufacturers, factories concentrated in Shandong and other places, but also a small amount of production from Beijing suburbs, are not copyright permission. As for whether they own the copyright to worry about because there is no checked, a lot of businesses have expressed the same view: "Anyway, warming up the film fresh one in the past, but also no how many people buy, sell when the time is not a big deal."

Zhao Tingting

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