Tuesday, August 30, 2011

CCTV anchor the replacement of old and new: they are "seeing" the news people

From left to right: Xing Zhibin, Ruiying, Haixia, Li Zi Meng, Ouyang shardan, Lang Yong Chun, Comfort, Guo Zhijian, Wang Ning, Luo Jing (passed away).

Replacement of both old and new faces of the law of nature, may also be pregnant with the follow-up discourse conversion

"International Herald Tribune" correspondent Yangmei Ju, Chen from Beijing CCTV "news network" turn a new face appears! When the message to be spread exponentially faster, the legendary new anchor and Lang Yong Chun Ouyang shardan still their positions step by step busy.

According to the vice president of Renmin University of China, said Yu Guoming doctoral supervisor, and Lang Yong Chun Ouyang shardan added to the "Network News" host group, is through open and transparent competitive selection method. It is reported that in the competitive selection process, the judges involved in competition for the host team to set up three different scenarios, and Ouyang shardan and Lang Yong Chun, within each scenario are in very excellent performance, the scores are high, so a successful win. They have now been tried and tested hold & video, will soon be a formal meeting with the audience.

"See" the news people

Looks, and Lang Yong Chun Ouyang shardan appearance is so taken for granted, but anyone familiar with the "News Network" History of the audience may understand that fact may not be so easy.

Due to the relatively closed one-way transfer of information, and doomed to "Network News" to a long period of over-interpretation, amplification, joking and even laughed at, but any attempt for it to try to get rid of the old model, people still show great expectations and enthusiasm For Lang Yong Chun Ouyang shardan and the emergence of no exception.

Ouyang shardan a sharp face, Lang Yong Chun is a long a pair of small eyes was also wearing glasses. The two seem incompatible with the traditional standards of beauty CCTV anchor, in fact, landed, "Network News" before, has long been the backbone of the CCTV news channel part. So, to some extent, before the young Haixia, Li Zi Meng, Comfort and Guo Zhijian lead into the "news network", but a comprehensive CCTV chops the beginning of the new force. And this "youth power" and is further burst forth with new energy.

And if that Lang Yong Chun Ouyang shardan and innovation still faces a "news network" once again to explore carefully, then CCTV's new "see" Weekend Edition, is the maximum extent explains the spirit behind the face basis.

"See" is not a new program file, but it was more like a new weekend, the biggest strength comes from its two hosts: Chai Jing, the original "investigative journalism" host, to compassion and the public's Diesel style known; Qiu Qiming, "24" show host, he's different is that the studio's true self.

Opening the program, explained Chai Jing title "see": "This time a lot of news on a daily basis, our mission is to make people see the news in person, feel human existence." Chai Jing's blog name is "Chai Jing observed," Obviously, with the "observation" compared to "see" is a more common sense of the word does not take away. Chai Jing also joined with the "see", as well as her "investigative journalism" when colleagues and Hao Junying Fan Ming, who they called "investigative journalism" The Three Musketeers, the program presents deep humanity and places known.

In Qiu Qiming view, this show is also the largest show of force, as well as show producer Li Lun "big cultural concept." Producer Li Lun, CCTV 1990s golden age of the witness, but also the large number of excellent producers then left after the wave of the stick by CCTV. And former colleagues who were compared to more moderate Li Lun, gentle insistence that he give pragmatic than idealistic, he did not think CCTV has been in the past the best of times, "Obviously, the best of times is far far from coming, "Li Lun said.

This is a group of people behind the news, they are trying to do is to make the group feel that China used to be able to see the news of the "person." "See" the first weekend, with "warm" as key words, an interview with Chai Jing Yao Chen, Qiu Qiming then visited "the most beautiful mother." Chai Jing Xin drug house case, Interview with both parents, is "seen" after the broadcast of the second phase of revision, compared with Yao Chen's interview, which is more accurate strength deep rendering. Broadcast this program, just as high-wire. But the team is still a great surprise to the people, programs let people see is a shot after the death brought the deepest silence, the demonization of both parents slowly anger and rumors from the inside out, emerging the most valuable human nature. "Tragedy has occurred, but the things of this world, there are still too many unresolved questions and feelings, which is what we care about, and also needs to be seen." Director Fan Ming said.

CCTV is not the same person

They are the new force of CCTV, but also saw the news people. Today, outside the screen, they have another active platform: microblogging. It is also here, so that more viewers and users found that the "people who do not like CCTV."

Once, only within the CCTV Spring Festival Gala, and the "separation in October", the CCTV's humor and personality was able to briefly vent, and now, all this achieved by the micro-Bo.

"This is something I worked, a hand to help people at the train station, the man instinctively alert to see if I robbed See I do not like skill, only willing to let me help, so to help put a box not only increases the handle, it is A consolidation of social trust. "CCTV is now the rising star of Mr. Chang Ling, the microblogging forward a discussion on whether it should be passers-by to help post this to say.

In fact, the micro-Bo, Zhang Quan Ling's message so that it is no longer just a host, but a love of gag joke master, a country with rational thinking citizens, friends of a mother and son. She humorously express Mei-US event: "I have emotion just is not Mei-US, I do not recognize Maserati. Immediately colleagues argue, not a few years ago someone had sent you one! I was stunned, but also Then I thought, true ah! far more than a Maserati when I, I have a ten-car fleet of the day shuffling. so many people to send my car has never been asked when I godfather. compared to the news network, I want to live in happy nets. "

For the "7.23" rear-end accidents in the EMU spokesman, Zhang Quan Ling wrote: "Recently some of the things I could think about, and always do not understand. So I think with the heel, ignorant of the beginning for example, today Some people consider me, inflammation and former Thai Prime Minister has anything to do with my heel IQ is still not enough, what relationship? "

All the anger and accusations, have been cleverly resolved among the humor and ridicule. Some people lamented, saw Mr. Chang Ling and Li Xiaomeng microblogging only understand how they can become a CCTV host, but also saw that they came to understand micro-Bo, the two men when the CCTV host more than a waste. For example, Xiaomeng Comments sentence recent Beijing migrant school events: "Beijing 24 migrant children schools are closed, the Beijing Municipal Education Commission, said that let a person out of school. Looking for is called 'a person' children." Salt in the Lang Mei-Ping interview after the siege of the United States and her daughter suffered network, Xiaomeng microblogging up the sentence: "want to be a good host is definitely not an economist."

Not only that, through the microblogging done our best to personally participate in public activities, but also achievements in the eyes of Internet users "not like CCTV man" impression. Such as economic Channel host MA Hongtao younger, actively involved in "love closet" public auction, the news channel anchor Qiu Qiming has been through the microblogging platform advocating for vulnerable groups.

Step short step, safe walking

Indeed, the emergence of new faces and new generation, without major changes in the environment and a large platform of reform spirit. At the same time, the pace of how the latter is also bound to the growth of the new generation will have a crucial impact.

Years ago, the Chinese media expert Professor Jiang exhibition had the launch of the CCTV news channel has placed expectations. However, he observed that after five years, most news channels too to avoid the vitality of the live broadcast of major emergencies, and often substituting a similar set of live media events such as river closure, underwater archeology. Today, the upper face of the continuous generation of CCTV, the scholar remains his cautious.

Zhan Jiang said he would not change for all kinds of CCTV is currently placed too much hope, but for those new faces, and internal commitment to promote change, he was happy to see.

CCTV scholar Yu Guoming changes will be placed in a wide range of Chinese media market structure view, the fact is: Now the Chinese do not rely on the pattern of the spread of CCTV, CCTV is no longer the most people only look forward to promoting media environment, As a result, all changes are that the CCTV whether the times, leading the trend. "CCTV to change and is itself the result of dealing with the role of relationship is its own choice, if not ahead will be eliminated or marginalized."

Maybe real progress should be so, it is not radical slogans and blind, but all faint slow exploration.

Floor of building to the CCTV business showroom to see the history of Taiwan, you might understand why the face of change is likely to mean that the spirit of the transition. There was Zhan Jiang described as "the standard party of journalists" and "Network News" and former host Xing Zhibin Luo Jing's photos, and the other two left 19 years ago, "Network News" host Fei Xue, Du Xian photos side by side in a row.

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