This summer, a large gathering of Dalian's film market. However, to enter the cinema to see a movie, which for many working-class is not easy. "Transformers 3" 3D version of the fare 100 yuan, 2D version of the fare 80; "Harry Potter and the Deathly Hallows (the)" prices and "Transformers 3", like, 3D and 2D version of the version of the fare were 100, 80. A movie theater staff said, "It has basically no 40 yuan of the movie, movies are generally more than $ 50."
Dalian monthly income to buy 40 movie tickets
In addition to "Transformers 3" and "Harry Potter and the Deathly Hallows (the)", the recently released film is also "Blue Wizard" and so on. "Blue Wizard" only 3D version, the fare is 60 yuan. The just released film made "no express limit of the crisis situation", the fare is 50 yuan. Yesterday afternoon, Zhongshan District, Dalian in a movie theater ticket counter, the reporter saw the day this is the most expensive film made.
One pair of young people, admission tickets, they watch the "Harry Potter and the Deathly Hallows (the)" 3D version. The two young men bought two cups of soda, a bucket of popcorn and a movie cost 229 yuan. Reporters from the mountains at a movie theater staff was informed that the current general commercial film fare is 50 yuan, if the 3D version, at least to increase $ 10 this year, has nearly 50 yuan to see the film.
To a movie fare 50 yuan to calculate, it is equivalent to the amount of our income? Dalian Municipal Bureau of Statistics released the first half of 2011, Dalian, per capita disposable income of urban residents is 12,212 yuan, an average of the month, that is, earn about 2035 yuan per capita per month. Total of 50 yuan each, the per capita monthly income enough to buy 40 movie tickets, if two people to see movies, only to see 20 games. If converted into "Transformers 3" 2D version of the movie ticket, you can buy 25 per person per month, and want to see the 3D version and can only buy 20 movie tickets.
26 years, most high ticket prices 286 times
"Before 1985, I remember watching a movie is twenty-three cents in 1986, the years after 1987, the price of movie tickets but also sixty-seven dime." Yesterday, who lives in the mountains to Kunming Street, Mr. Chen Peng Reporter recalls, "At that time my parents and I often buy tickets to Kunming Street shipbuilding club movie, very cheap, a lot of theater people." hunt "," Shaolin Temple "," Zorro, "" break dance "," juvenile " What are the time in the cinema to see. "
Yesterday, reporters from Dalian Film Association was informed in 1985, when movie tickets starting price is 2 cents in 2011, Dalian, ticket prices generally 50, 26 years, the lowest ticket prices rose by 250 times; 1985 , the highest ticket prices are 30 cents 5 cents, 2011 "Transformers 3" 3D version of the fare is $ 100 per 26 years, the highest price movie ticket fares rose 286-fold.
Pork can be measured to some extent, the price level, and 26 years the price of pork rose about 10 times. After 1985, the price of pork is about 1.5 yuan / kg, the money to buy a pound of pork, at least you can buy four, you can buy up to 7.5 movie tickets. Now the price of pork is about 15 yuan / kg, more common on the market by 50 yuan / Zhang's film fare calculation, buy 1 kg of pork money enough to buy 1 / 3 movie tickets. Movie ticket price increase far exceeds the rate of meat prices.
Expensive fares, half of the respondents are not into the theater a few years
Reporters interviewed a dozen people, half of the interviewees said that several years have not been to the theater. Yesterday Reporters Forum in Dalian were found on a local network, to discuss the film in high posts in the fare, about half of the users on the network that now only download the movies to see, not into the theater has been a long time.
Reporters from both the staff was informed by a Studios, under the pressure of the high fares, purchase tickets, buy movie tickets-more and more, "more than half of the audience to buy tickets, discount tickets, buy movie tickets admission. " A forum in Dalian, the reporters saw a number of friends to purchase tickets through the following buy movie tickets. Released late last year on the Internet "in 2010 the domestic buy site incomplete report" also shows, movie tickets, buy buy the industry has become "underboss", second only to food and beverage industry.
Although the industry said the purchase price of movie tickets are less than half of the audience. However, the industry estimates bluntly, "China's real full price for movie tickets to consumers in fact less than 10%." In response, many users said that the cinema rather than through "self-deception," the marketing disguised price cuts, as a direct price , so that more ordinary people into the cinema.
High fares for the film, recently pointed out that the famous Taiwanese movie director Chu Yen-ping, "the fare down, the market will be even greater. Cheapest in the world of mass entertainment is watching movies, but in the Mainland, a ticket sold five $ 60, so many people can not enter the cinema. "
Insiders analyzed that the Chinese mainland box office the explosive growth by high fares is certainly unsustainable. China's urban population of about 670 million in 2010, the country with audiences of only 280 million. More people have calculated that accounts across the country, a movie on average only 7 viewers. Only lower fares, more people have the ability to watch movies, Chinese film market growth was sustainable. Recent appeal claimed that "the Chinese film industry in order to a higher level, must come down as soon as possible so that high fares to attract more viewers into the theater, popular theater is the lifeline, if the theater can be an appropriate price, through the puerile way to attract popularity, perhaps the next step beyond the film industry, the development of an important way. "
China ticket prices jump 5
A jump in 1949 to 1985
Domestic film fare is 2 cents a common screen, wide screen is 0.3 5.
2 jump from 1985 to 2000.
In 1990 a movie ticket rose to 2 to 6 million; end of 1994 the company introduced the Hollywood Film fare of 10 yuan; to the 1998 "Titanic" exhibition, the ticket prices has risen to 15 yuan or more .
3 jump from 2000 to 2004
After 2000, the general ticket prices up to around $ 20, big-ticket prices to $ 30.
4 jump in 2004 to 2010
2004, 2005, "House of Flying Daggers," "The Promise" and other large to push the price of movie tickets up to $ 50.
5 jump since 2010
2010, "Avatar" when released, the 3D version of the fare of 100 yuan, the price of domestic ticket prices in one fell swoop would be the highest at $ 80 limit break. In the same year, "the Great Tangshan Earthquake" release, the lowest tier cities fare provisions shall not be less than $ 35 in turn had made large minimum fare of $ 30 limit break. Into the 2011 regular movie theaters in Dalian fares are generally 50 dollars.
Analysis
Ticket prices skyrocketing real estate decisions?
Just 20 years time, Why the surge in Chinese film fare for a few hundred times?
Professor Zhao Ningyu Communication University of China has published an article called "Chinese film fare is the real estate decision." He said 1985 years ago, all the theaters are state-run, do not pay the rent, the cost is very low. The past decade, the proportion of cinema box office rent accounted for a gradual increase from 10% to 17% to 20%.
However, some industry sources said the rent is really forcing ticket prices up a reason. At the same time, theater investment costs, operating expenses, staff salaries are significantly improved; film investment costs, production and distribution costs have increased dramatically. In this case, there is no way fares are not rising.
Extend
Chinese movie ticket cost 10 times more than the U.S.
Reporter yesterday from an expatriate film lovers Ms. Zou was informed, in France, ordinary movie fare is 9 euros, according to the RMB and the euro exchange rate, equivalent to about 80 yuan or so. In the United States an ordinary ticket 11 to $ 12, equivalent to 70 yuan or so, but the United States, ticket prices, including beverages and snacks often.
Reporters also learned that Singapore Monday to Friday, ticket prices equivalent to $ 35, $ 50 weekend fare. Just from the amount of foreign and Chinese fare to see little difference, but considering the per capita income, the U.S. equivalent of a movie ticket per capita monthly income of 1 / 400, and the Chinese equivalent of movie tickets per capita monthly income of 1 / 40, this point of view, that China's movie ticket 10 times more expensive than the United States.
How much of a movie ticket right? Reporter yesterday from Dalian Film Association was informed that there is no uniform standard around the world, but there are reference data. In developed countries, the equivalent of a movie ticket per capita disposable monthly income of 0.5%. In China, a movie ticket is the equivalent of monthly disposable income of urban residents and 2.5 percent. Suppose we take 0.5% as a reference standard, then each movie ticket 10 yuan to 15 yuan is relatively reasonable. Reporters Zhao Hui
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