Recently, the United Kingdom Rotherham South Yorkshire in northern England city of China announced that it will invest to build a theme park. The theme park known as "Vision China" (Visions of China), project budget of £ 100 million (about 1 billion yuan), the park covers 120 acres (about 485,616 square meters).
Rotherham city's economic growth
"Vision China" theme park site adjacent to Rother Valley Country Park, formerly called "West pit," the mine site, since 2001 the City Council after all Rotherham. Released from Rotherham City theme park blueprints point of view, this quaint park layout, a number of seat Chinese buildings, such as pavilions, pagodas, Chinese-style gardens, bridges and temples. Meanwhile, the park is rich in other elements of modern entertainment facilities, such as roller coasters, theater, children's amusement park, Chinatown, hotels, spas and restaurants.
Rotherham council building theme parks in China this purpose is very simple, that is revitalizing the local economy. Rotherham through the Rogers City Council Labour leader, said: "We will work together to promote the project's successful completion of this project unique, imaginative, and exciting, market potential, carrying our hopes to revive the local economy. "
The city council said that the project approval will be very fast, because this piece of land for the project was originally planned for the development of entertainment projects. If all goes well, from the beginning of construction to formally opened its doors, is expected to only need 18 to 24 months time. It is reported that, "Vision China" is expected every year 1.5 million tourists, "Vision China" will fully satisfy the demand of tourists eat, drink, ticket prices will ensure that poor families can afford. In addition, the "Vision China" will provide the public with a total of 580 local jobs, including the construction phase of the 200 jobs, as well as after their completion of the 380 permanent jobs.
Not create new ideas of Chinese culture park
In related news, the "Vision China" was dubbed "China's first theme park" in the title. But in fact, Rotherham City is not the first idea of holding the developer.
In May, the Australian King of Chu City, New Jersey has announced similar plans. According to reports, the King of Chu City, offer a 15 million square meters of land to a one-year lease price of $ Australian Cultural Foundation, the Foundation to raise funds to build a large theme parks in China. The main body of China Town theme park, which consists of the Chinese provinces, municipalities, the 33 street names, such as Shanghai Shikumen street, Beijing courtyard Street, Water Street, Zhejiang and so on. In addition, the park will build a set of Chinese martial arts school and the Main Hall as one of the temples, a Chinese folk song and dance performances of modern theater. The theme park will be completed in five years.
In 2007, Korea had set off a wave of construction of the park while the Chinese culture. At that time, Goyang, Muan, Seogwipo City, have made a similar construction projects. In March 2009, Atlanta, United States decided to open a site, the ratio of 1:1 imitation Yuelu Academy Hunan, China, and its essence is a Chinese theme park.
Chinese tourists may still be major customers
China International Culture Institute Director Fu Baohua city theme that the theme park to spend a huge but ultimately poor results of the case is very large, very important reason is that there is no theme park theme the concept of culture, or culture to grasp the subject is not in place, refined enough, not have their own distinct characteristics. But this time, "Vision China" developers seem confident. Reporters from local news reports that, "Vision China" is an international consortium of developers, including several British named Lee Kaihung developers and investors in China. Foundation chief executive Peter Moore is a British 'Alton Towers' theme park of the former owner, he said that the British market for the needs of Chinese cultural theme park is obvious, "Vision China" will no doubt become a British tourist industry in recent decades one of the most promising projects, professional technicians who will be their masterpiece to attract tourists from around the world.
However, the local newspaper, "Yorkshire Post" has reported used in the "ironic" to describe the goal of developers, it is probably because the local government's administrative director Martin Green has revealed that they not done market research. After the relevant comments in the network news, it was also stated that the theme park's main target customers will be Chinese and Chinese tourists, developers are the reason that the Chinese will not like the Sheffield City theme park "National Centre for Popular Music." and Doncaster City's "center of the Earth" as losing money, because they are "wise" decision from the hands of the Chinese fishing gold - in other cities under construction in China Culture Street, China Town to play precisely this thinking. In fact, the reason why Koreans in 2007, great efforts to build China Culture Park, the background reason was that Fu Han was the number of Chinese tourists have been much higher than other countries. The U.S. version of the region where Yuelu Academy, is Atlanta's Chinese enclave. In addition, some people think, "Vision China" Once completed, Rotherham city will harvest not only in tourism revenue, because such projects are likely to attract investors from China.
However, from another perspective, many cities decided to build a global Chinese culture park, but also Chinese culture, tourism and a variety of industries to cluster in the form of an opportunity to the world. It is understood that, at present, China has more than 20 countries and overseas cities, 50 Chinese garden built in multiple, but set architecture, art, food, etc. as one of the more mature theme park is still rare. The reporter leaves fly
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