In recent months, e-book reader industry shrouded in a dark fog. E-book reader "leader" Kingship and technology stocks all the way down, the first half of 2011 showed a profit, total operating income Hanwang Technology decreased 61.71% compared with 2010, while shareholders' deficit of 173.82 million yuan. At the same time, other domestic electronic manufacturers have started to adjust the e-book reader strategy: Founder reader has completely abandoned the hardware business, retaining only the text of the Housing Client and other related software development; and Patriot previously pushing the e-book e-business ongoing inventory liquidation. Insiders pointed out that the e-book is facing a "Sheng Sijie."
E-book into the "platform development period"
For the e-book reader, "badmouth" voices. The fact how?
According to conservative Internet Data Center IDC expects 2011 global e-book shipments will reach 16.2 million units, up 24%. Leading U.S. market research company Pew's latest report also shows that U.S. adults in May 2011 in Dianzi Shu has a rate of 12% over six months ago to 6% growth doubled. In addition, IResearch finishing eMarketer's latest study found that 2009 to 2012, holdings of U.S. e-book reader was sustained growth trend in 2010, the U.S. book holdings 12.7 million units in 2011, holding will reach 20.7 million units, an increase of 62.2%.
With the rapid development of foreign e-book reader in stark contrast to the current state of development of domestic e-book reader is not optimistic. To start the mass consumer market, some time before the major e-book reader manufacturers have cut prices and price increase is not small, but easy to view the latest international data show that the second quarter of 2011, China e-book reader for the 311,200 units sold, an increase of only 2.3%. Insiders believe that the tablet PCs and smart mobile phones squeezed, e-book reader market conditions like "But old age."
E-book reader is really the "old age and" do? New business in the former Patriots general manager Hu Xiaodong view, the current e-book reader is also part of the initial stage of rapid development, now industry is facing difficulties, mainly because the chain has not been perfect on hastily. "China's platform operators have not fully force. Domestic e-book reader like the chain to build a bridge, not wood to steel to Take the wood bridge, the bridge finally collapsed, the bridge itself you can not do that ? "Xiao-Dong Hu said.
"Short term, terminal, platform for the medium term, long term content" was the outline of the digital publishing industry roadmap, Analysys International analyst Sun Peilin believe that it is in the e-book reader from the terminal to facilitate the transition to the platform-driven stage.
General Manager Chen Shaoqiang Hanwang technology resources in the "China Press and Publication News" reporter, also said that the Chinese e-book reader has experienced three years of rapid development, is now entering into the platform development period. "The so-called platform development period, is concerned about the product from the previous shift more attention to end-user experience and content reading platform construction." Recently though e-book reader manufacturers in the domestic market suffered "heavy losses", but that the long Chen Shaoqiang Not necessarily a bad thing. "This took some of the spirit of 'fishing for a left' to go out of business, the target firm's businesses continue to do so will be fruitful and only V was lower in order to jump higher, I think readers manufacturers need the mind to do themselves. "
"Chain is not perfect" is the problem
E-book market in the ascendant from 2010 to 2011, the trend quickly shrank, which have their tablet PCs and smart mobile phones impact, and a healthy industrial chain is the basis for industrial development, e-book itself is a sound industrial chain health is the problem lies.
The reality is, our e-book industry in an awkward position, industry chain parties for their own role is not clear, based on the market for their own lack of understanding of the digital publishing industry is not enough understanding of the law. These are for people from technology, platforms, content and operation of all aspects of it difficult to dialogue in the same discourse, coupled with their pursuit of survival and development of the interests of different parties to the game is intense. Tianjin Electronics Co., Ltd. Chairman Li Qingcheng that the e-book reader market is shrinking important reason not to get through the entire book chain. "In any stage, terminal, platform and content can not be isolated and separated, development must be coordinated."
Hu Xiaodong is that the chain is a fundamental interests of the chain, the chain of interest in this book is the end user pays the bill, and book at the end of the chain, if not to provide users with valuable product, users will not e-book money, then the interest would be difficult to form a chain. "It is mainly the lack of upstream content, content providers and platform operators to the interests of the chain does not straighten out." In Hu Xiaodong view, technology can solve the problems are simple questions, the difficulty is of interest and institutional issues. In the book there is a paradox chain: content providers that you can not protect my interests, how to give your content; platform operators say that you do not give me the content, how do I make money from user where?
Obviously, in the whole industrial chain, e-book readers more than just carrying the content terminal, one of the channels only, the development by the whole industry chain, the impact of the parties involved. Associate Professor of Shanghai Theater Academy, new media experts in the field Displaying Harbor analysis that hinder the development of e-book reader a lot of negative factors and obstacles, but only when the e-book reader has a solid content protection, to maintain a certain degree of technological advance and follow the latest accessory trends, maintaining a low hardware cost of production, to provide users with good experience, more practical functions and operation more convenient, and have complete hardware sales channels and pay for content model, the e-book reader was likely to be healthy sustainable development.
E-book industry is a long-distance running
"In order to promote product sales, e-book reader, many domestic manufacturers to take the 'abusive' type of price-cutting strategy in the long run is not desirable, but then say that e-book reader will die, but also somewhat extreme, whether e-books from abroad e-book reader market situation or the good performance of their own point of view, it also has room for development. "Li Qingcheng said. In Li Qingcheng view, compared with other mobile reading devices, e-book reader is to read up the most comfortable, "e-book reader thin, low-power, not to hurt the eyes of the characteristics of the decision it is best to read the depth of the carrier." .
Patriot electronic reader to see a hundred has now entered a phase of inventory liquidation, Hu Xiaodong electronic departure from the Patriots, but the e-book reader product, Hu Xiaodong still expressed confidence. "Our society continues to progress, everyone in the pursuit of more comfortable, more elegant way of life. Computers, mobile phones and other general-purpose solution for digital reading devices read only 'have' problems, but 'good' also require electronic book reader to achieve. like if conditional, it must be willing to tea instead of reading the same side of the road. "appears in the Hu Xiaodong, e-book reader industry is a long-distance running, not to rush to make a success of the moment the line or not conclusions.
Displaying Harbor on the e-book reader optimistic about the prospects, he believes the future of e-book reader screen technology will be toward the lower cost, more color, function and folding the introduction of the touch functions direction. "If these can be a major breakthrough within two years and put into practical application, it does not hurt with the original eye and the advantages of long life, at least in the product experience in the Tablet PC will not lose."
"Although the end product at this stage the market response is not good, but the contents of the terminal floor is always to promote the foundation of e-book reader experience is no substitute for the other mobile terminal, the terminal is still potential for development." Sun Peilin also believe that e-book reader In the reading experience that has unparalleled advantages.
In China, the HW can be described as the leader in e-book reader, a barometer of Chinese e-book reader. Although Hanwang electronic paper stock prices fell and the industry as well as for the HW technology the future of e-book reader suspicion sound constantly, but Chen Shaoqiang very firmly told reporters: "Read as a rigid demand will exist for a long, e-books reader will also be accompanied by the development of digital publishing industry grow. "
According to Chen Shaoqiang revealed that in the field of e-book reader, Hanwang technology products in the "horizontal expansion" and "vertical depth" development. According to reports, the "horizontal expansion" refers to people's personal consumption to expand, so would like to read people can afford, in this direction need to introduce cost-effective "economic" electronic paper book. The "vertical depth" is pointing to the professional, industry, market expansion, which is the product's features, applications and put forward higher requirements. Chen Shaoqiang said Hanwang Hanwang will make every effort to build a platform to enhance the content of the introduction. In the layout of the domestic market, Hanwang also will reach deep into overseas markets. The reporter Liao Xiaoshan
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