3D movie made the audience rush to follow suit sought after event has become a bottleneck in the past

The movie "Transformers Ⅲ" poster

The movie "Don can be de" Poster

This year, both domestic and foreign production of commercial films released 3D versions, 3D movies had become rampant trend. Seeing "Avatar," "The Green Hornet," "Kung Fu Panda 2", "Transformers 3" 3D version of the large imports into China, made the film "Music of fire Boy," "True Legend", "Don can be Germany "and" Rabbit Man Legends ", also to be outdone," play "from the 3D. However, there is statistical data that, 3D version of the film at the box office contribution ratio is gradually decreased. Analysis of the industry, the audience enthusiasm for 3D films is reduced, once known as the 3D movie box office gold in urgent need of help themselves.

3D swarm election is over

Both box office and the reputation of "Avatar" makes people think that the majority of the film, 3D projection system may save the movie industry continues to decline. But then a large number of crudely "pseudo 3D" movie and the film allows the audience a lot of 3D films produced on the conflict and even negative emotions.

Studios staff of an international capital sources, before release of "Pirates of the Caribbean 4" and "Kung Fu Panda 2", regular 2D version of the movie ticket is often the first sold out, "In addition to veteran fans, ordinary people still will first select the 2D version , 2D version of the blockbuster fare between $ 50-70, while the 3D version of the fare is usually 100-120 dollars if the effects are not attractive enough, most of the audience, or that there is no need to burden 3D version of the high fares. "

"If I can bring higher prices for better viewing experience, I will choose 3D. But now the 3D movie, only a few scenes have the feeling of depth and immersive feeling, wearing glasses, the color also will be distorted, one out of the theater, I felt the extra money wasted. "A previously seen" Pirates of the Caribbean 4 "of the audience said.

Richard Siegel, president of Ford that IMAX, 3D movies flood the audience with the fatigued, the audience becomes more critical. "People used to watch a movie just because it is 3D, but now they will ask for more, they will ask how much joy 3D glasses will increase."

Bottlenecks in the domestic case of 3D movies to follow suit

Import 3D to bring a large box office sweet, so began the 3D movie made the road to follow suit. Made last year's highly anticipated 3D movie "Le Fire Boy," "True Legend", "Don can be de" collective took a plunge, burdened with the "pseudo 3D" dim out. High hopes again this year, the 3D animated film "Rabbit Man Legends" total investment income of less than 1 / 10, in the "Transformers 3" release, the majority of cinema is not found "Rabbit Man" disappeared.

Investment Advisor in the culture industry researcher Cai Ling, the domestic film should continue to improve their quality, of not blindly "follow suit" style for film production, and to 3D film "Plough." His great success of "Avatar" for example, "the director shot this film took ten years of effort, and in Hollywood filming a high-quality 2D films also take two to three years, but made the film shooting is somewhat impetuous, to finish the work, and some 3D movie is the film side with only two months from the conversion from 2D video, which led to the film quality, dismal box office. "

3D movies made in order to occupy half of the key to regain the audience's trust. Li Ning, vice president of the new video joint theater said: "The poor suffer from domestic criticism 3D movie, and some full-length movies 3D effect is not obvious, the audience has taken the feeling, the nature of the account no longer buy it."

Experts prescribe for the 3D movie

As the banner of figure 3D movie, "Avatar," director James Cameron said, and now need to work harder to keep this piece of gold signs 3D film, live it to maintain "high-end experience," this definition. "We can not Destructive Enthusiasm, hung the name of the first 3D has provided some cheap things," and can not provide depth for the sensory experience of the 3D film conversion, he said, "can not allow the audience to pay a 'premium experience' price, but can not enjoy the real 3D movie. "

And Cai Ling do not think that technology is a stumbling block to the development of 3D movies, he said: "More important is the content of innovation and breakthrough, a good movie even without the use of 3D technology is also capable of achieving good box office." Has been "Kung Fu Panda "and" Teenage Mutant Ninja Turtles "and the American adaptation of copyright Nickelodeon official Ken Hui also believes that a popular and critically acclaimed film and television work, and depends primarily on the role of shaping the story. Sun Lijun, the director believes that the story and the audience is the most important considerations, 3D only increase viewability.

In this regard, insiders believe, to learn advanced foreign technology and marketing experience to the development of China-made 3D films, is an indispensable element, but also another way, "3D movie can be made subject strengths in the formation of localized competitive differentiation, such as martial arts martial arts action theme. "

3D technology for the highly regarded, and to encourage the development of the technology made the film in 3D images that Jiang Yong, head of network, technology and story complement each other, the film is suitable for the story made into 3D is the key. He "Pirates of the Caribbean 4", for example to analyze the film the story mostly in the dark cabin, put on their dark color will make the 3D glasses, the film becomes a mass of vague, but the film is also a lack of sea waves, the flying and so on for the big screen made of 3D scenes, so it is still using the traditional shooting mode. In contrast, the "Rio Adventure," "Kung Fu Panda 2" and other films, colorful, flying, action scenes and more, made more suitable for 3D version.

3D technology has developed for many years, back in the 1950s, Hollywood has been taken out of the 3D feature film, but the effect is general, after a fresh momentum, 3D film also subsided. For the film industry, 3D is definitely not winning the only magic that can be applied to 3D shell box office win a good idea, can only lead to a dead end 3D movie. "Today, the rapid development of computer technology, 3D technology ushered in the best development opportunity, but so abused, 3D overdraft credit, the result may be just a gust of wind, which made the film now do 3D is a warning to follow suit." Jiang Yong said. Song Liu a bridge of ice