Miao Di: the introduction of TV programs intended to form alike

Intended to shape the introduction of TV programs alike

Miao Di (Professor of Communication University of China)

Recently, the introduction of foreign domestic provincial TV program mode there was a small trend. Among them, the "Chinese people show up" in several aspects of China's TV set can learn from the benchmark.

So far, China has been the introduction of TV mode for nearly a decade of history. However, the real success stories are rare. In fact, the introduction of model is not only a contract with the copyright side, copy the introduction, is more important is the introduction of television people should thoroughly understand the pattern, so deep, in this sense, the "Chinese people show up" is a first of its kind, to do to shape meaning alike.

The introduction of foreign programs in China, this short model years, the reason for yield masterpiece rare, because the introduction of side to focus only on "form", it seems to form the solution to all problems. However, the program presented after the introduction of production results, gave the audience "cottage" feeling. In contrast, "Chinese people show up," just watch the trailers, can feel this is a hard, fine program. Smooth editing rhythm, and more seats for the audience to mobilize emotions, we feel that this program can cost a lot of manpower, material and financial resources. A well-known talent show in the broadcast, had used a three-minute shot, put a dozen players were shot down, which can be seen as a pursuit of program staff and the production of good faith. And this faith in the "Chinese people show up" in every moment can feel. Therefore, the introduction of models not only to "form" bringing in and also the "shape" to do fine. In addition, the "Chinese people show up" to the traditional on-site and record the past two forms of organically combined in the past, the scene is the scene, recording is the record, to work, not the wave of people, but "Chinese people show up." the combination of the two is the performance of the traditional way of making television an important change.

In addition to the "shape" of the attention, but more importantly is the "Chinese people show up" on the "meaning" of the localization effort. TV program over the last variety, attention focused on the star who, though they occasionally do some people singers, or performing arts competitions such programs, but the focus is often concentrated in the talent, not the people themselves. Almost from the reality show began in 2002 to develop, put one hand down the line of sight, began to grassroots-based, even if it is "American Idol", it's starting point is the grass on the other hand it began to focus on the people themselves. We call the human spirit is in fact the core of people. CCTV Young Singer such a good platform, but it is getting worse, because it does not concern "people." The audience can not remember its singer, they only remember the singer in the title in cultured mistakes, which went into a kind of misunderstanding. In fact the foreign form of grass-roots people show up, not only for the grassroots, grassroots-oriented, but for ordinary people, the variety show, complete with the past are two.

"Chinese people show up," do this, also the roots of the personal life, personal background and personal expression of emotion out. As we all know, a good program in the United Kingdom, the United States is good, not good in China, China's situation with them differently. The British are more focused on the performance of folk art and scattered in the miracle, let the audience feel the shock of the moment, relatively speaking, the level of emotional expression less. Sometimes, there will be some of the performance of emotional moments, but that does not become a particularly important part of the program. Our so-called localization, which in its original programming framework, required to catch the Chinese people's feelings, "Chinese people show up," Chicken Soup with a little more or less the role, so that ordinary people have to show one of their own opportunities, each has a bright side of ordinary people, adding the appropriate emotion, but mostly positive emotions, to love, affection, friendship-oriented, more in line with current Chinese audiences. Localization transformation, not beating drastic called localization, how in the original program, based on the finding can be cut into the Chinese real point is the visual culture of the positive solution lies.