Chinese film at the box office is expected to reach 13 billion this year

Chinese Academy of Social Sciences released this morning, 2011, "Culture Blue Book" on the basis of ten billion last year, there are still 30% growth -

Chinese film at the box office is expected to reach 13 billion this year

In 2010, China created a ten billion box office miracle, the film at the box office in 2011 and what will be a number?

This morning, the Chinese Academy of Social Sciences published in 2011, "Culture Blue Book" (hereinafter referred to as the Blue Book) gives the answer: in the film production of the basic stability of the film at the box office will remain about 30 percent of the more substantial growth. In other words, China's film box office in 2011, is expected to reach 13 billion yuan.

Although the industry have expressed an optimistic attitude, but the numbers can not explain the Chinese film market is not a problem, the Blue Book also pointed out: the bustling scene in the country showing the film in China, but bottlenecks in foreign countries, overseas Chinese film performance is very bleak into overseas commercial cinemas showing a small number.

In addition, the lack of medium and small cities theaters, etc. Chinese film talent shortage situation, the need to reverse.

Box Office 2010

An increase of 64% over ten billion box office

Miracle box office blowout, the Chinese film market into ten billion times, it was in 2010 China's film market scene.

Blue Book said in 2010, the Chinese film box office revenue exceeded 100 billion yuan, an increase of 64%, creating a global market miracle at the box office total of more than Britain, the equivalent of the world's largest film market - the North American box office 1 / 7, has been into the top 10 world film market.

2010 box office year billions of dollars over 27 films, domestic movie box office share to maintain advantage. In 2010, domestic box office totaled $ 5.7 billion, accounting for 56% of the total box office share, which made the film in 2009 on the basis of 11 to 17 as much.

● expert analysis

10 billion is expected

The domestic entertainment industry, research institutions - Art En Hou Tao, vice president, told reporters Consulting, China's film box office in 2010 exceeded 10 billion yuan is to be expected. Past five years, the average Chinese film at the box office has exceeded the natural growth rate of 35%, and there is increasing faster trend.

"Unlike the U.S., Japan and other developed countries, China's film box office market is very large-scale development." Hou Tao said, because of China's population is large, with the viewing habit of the Chinese people watching the films are very room for improvement. Especially in some of the second and third tier cities and some towns, the screen is still a scarce resource, a lot of potential viewing audience demand can not be met due to objective conditions. But a few years, with the rapid development of China's construction of the screen, the screen not only in the number of first-tier cities with the objective of growth in the second and third tier cities and towns, more number of screens is growing at an unprecedented rate.

"In China, growth in number of screens to some extent, the rapid growth of the number of representatives of the audience, the objective is conducive to the growth of China's film box office." Hou Tao said.

Box Office 2011

Recently, the State Administration of Radio officially announced the first half of 2011, mainland China box office data, according to the relevant data show that the mainland box office record high, the first half of the total box office up to 5.698 billion yuan, compared with 48.4 billion yuan last year nearly 18% best performance record over the same period.

According to the Blue Book is expected in 2011 Chinese film at the box office will maintain a 30% growth. According to the domestic entertainment industry, research institutions - Art Grace Consulting study shows that under the current growth forecast for China's film box office in 2011, China's box office is expected to reach 14.807 billion yuan, 15 billion at the box office to attack.

Has been released: "Harry Potter and the Deathly Hallows (the)"

"Transformers 3", "Blue Wizard"

Coming Soon: "Cars 2," "Adventures of Tintin: Unicorn's Secret"

"Green Lantern", "Mission Impossible 4: Ghost agreement"

"Overheard 2", "Jinling 13 hairpin", "Dragon Flying A"

Note: schedule subject to the actual release to theaters

Released later this year plans of the film (including the already released)

● expert analysis

Which attract a large concentration of land in the second half

Chinese film director Liu Haodong Industry Research Center, told reporters in the second half of the annual $ 13 billion at the box office target not a problem. He explained that, according to the practice point of view, because it contains the most box office deserted March and April, annual contributions must be smaller than the first half of the second half of the box office.

Year, mainly in the summer box office and the Lunar New Year stalls, two time slots in the second half. Throughout the whole year and you can find exclusive films, which attract large are arranged almost in the second half showing, to a certain extent to ensure the second half of the box office.

In addition, China has gradually increased the number of cinema screens. According to the box office experts, Jia Liu, as of the end of June 2011, the number of theater screens to reach 7300, with the same period last year (5260), an increase of almost 2000, an increase of 38.8%, which means this year, the average more than a day to build 5.47 on screen.

Blue Book also points out that digital cinema multiplex cinema construction and development will continue to extend to the second and third tier cities, urban centers and theater theater building will be transformed, district construction closely, in 2011 the annual growth of number of screens may reach 3000 or so .

In addition, with video sites, mobile devices and other new media consumer market formation, film and new media networks and other royalty income will be explosive growth. Video sites, 3G mobile phones, iPad and other mobile media market for the new film provides a new profit model.

Box office bottleneck

Overseas Chinese movie theaters unloved place

Chinese film in the domestic market although the wind and water, but the performance is much less overseas.

SARFT official data released in 2010, China's film industry more than 30 countries and regions outside the organized 72 Chinese Film Panorama, there are 43 domestic films sold to 61 countries and regions, and overseas box office sales of more than 3.5 billion yuan.

Blue highlighted this fact, these figures mainly reflect the cultural achievements of China's foreign films, Chinese films overseas performance is quite bleak.

Chinese overseas commercial cinemas screening the film into a small number of tangible results.

Blue Book, for example, in 2010 the so-called overseas Chinese film box office revenue from the United States co-production by half, "The Karate Kid." "Kung Fu Dream" while in the U.S. 3663 cinema release, a total of $ 176 million at the box office, about 1.2 billion RMB, the annual North American box office chart ranked No. 10.

Hollywood box office in the Foreign Language Film List website rankings, released in 2010 in the Chinese-language film in North America only "three shots of surprises," "The Warlords" and "Spring Fever" 3, the best performance of the "three gun "only $ 190,000 (140 million yuan)," dismal "performance in the United States released 519 films this year ranked 276.

● expert analysis

Chinese film too "local"

In this regard, Peking University, Professor Lee said the new think, looking back ten years, the world's highest grossing films, almost all Hollywood films, such as "Avatar," "Transformers," "Harry Potter" and so on. And these films have in common is the story background of the film is to describe the future of space or more virtual space, which goes beyond the boundaries of nation and state, to attract the attention of a wider audience.

"Chinese films on the contrary, it has been emphasized realistic writing." Lee said that the new release as well in the Mainland "Tangshan Earthquake," "You Are the One", "Let the bullets fly," so, too realistic, which making China the film can not really go into the tide of world cinema, only a local film.

Blue Book points out the current status of Chinese films, Chinese films have been produced by many hardware conditions close to the world advanced level, but the talent, creativity, etc., but do not match the software level; Chinese movies overseas because of the lack of marketing talent and hard to really "go out" ; understand art also understand the business of film professionals rare.

Box office Guaixiang

Biggest names in the "monopoly" looks around are "familiar face"

2010 box office looks brilliant, but full year, domestic films released, we found a large box office actor has almost monopolized by a few big names, Ge, Sun Hong Lei, Yao Chen, Louis Koo ... ... looks around are old faces. In particular actor, almost no impressive newcomers. Jiang can not help even complained: "China does not lack the film, lack of Ge."

Previously, our group of data history of foreign films at the box office top 100 films ranked statistics found that China's large and more than a dozen actors are "monopoly" at the box office top 100 films, starring in more than five times the actor, 19 bit, Ge, starring Donnie Yen and other actors of the first four films, among which 40% of the total; contrast, Hollywood box office before the 100, more than five times as only three starring actors.

This situation caused the most significant impact, leading to the biggest names in Chinese actors fee rose sharply, while the new command a light of day.

● expert analysis

Biggest names in children, there are box office

Previously director Pang Ho-cheung, said in an interview with reporters, in fact, this phenomenon can be understood, to some extent, the biggest names in the box office guarantee, few dared to rush with the new director play the leading role.

Blue pointed out that currently, the Chinese film industry talent shortage situation has not really changed. Artisanal producers dominate the world, the new generation of filmmakers difficult to play the leading role, a high professional level, high level of international creative talent, technical personnel, production personnel, management personnel, management personnel are seriously lacking, so that the majority of domestic films The old concept, lack of market adaptability.

According to industry statistics, in 2010 for release in theaters in more than 200 motion pictures, about 60% of the losses to almost 20% of the domestic film hold up to 80% of the film at the box office.

Beijing Film Review Committee as a member of the famous film critic, professor of Communication University of China Zhao Ningyu admits that he read many scripts are already through the review project, but many did not see that the market will lose everything.

Zhaoning Yu said, without a professional team selection and operation is often incorrectly, resulting in video quality rough, damaged the confidence of the audience. In his view, how to improve the overall quality of writing made the film much-needed improvement.

Edition text / correspondent Wang Yongsheng Gao Jia Yang