Zhang Yang painted
Traditional media microblogging add "V", the network will be equivalent to the virtual world of their true identity authentication, the microblogging say will represent their own position and attitude of the media. Of traditional media people, microblogging has changed the traditional news and information gathering, publishing processes, broadening the sources of information; to the public, the micro-Bo to create a confident media world, so that the community is more transparent; for many advertisers, the microblogging will open a new advertising model, which means a new business opportunity; and the whole community, microblogging will become a booster for the times change!
Assigned to break the traditional cycle limit microblogging
According to Sina microblogging Square data provided by the current certification by Sina microblogging traditional media organizations to 4708, traditional media practitioners to 12,643 people. Tencent microblogging platform operations, told the "China Press and Publication News" reporter, Tencent microblogging certified for the 9047 media practitioners, media institutions 2920, including 1187 online media, radio, television, magazines, newspapers and other traditional media, the official number of microblogging 1733. In addition, the People's "People's microblogging" channel and other microblogging platforms is also active in a lot of traditional media agencies and media people. We can say that traditional media as well as the official micro-Bo were certified after the media microblogging microblogging users number in the whole group has a considerable scale.
"New Weekly" was settled in October 2009 Sina microblogging, microblogging its official now has more than 280 million "fans" in the traditional media ahead of the official micro-blog. "New Weekly" editor in chief of Metro letters that media microblogging is an extension of print media, not only fast, timely, and breaking the cycle of paper media restrictions. "'@ New Weekly' is the" New Weekly "in the name of the network form in which the existence of a non-voice, is the paper" New Weekly "a supplement, while extending a lot of paper do not have the characteristics of is the "New Weekly" a brand presence of amplification and networking. "seal Metro said.
Microblogging platform provides a large, traditional media is also under a high "contest field." Whether it is the official microblogging content targeting or specific operations, various media have become the official micro-Bo has a significant influence on the reason for the difference. However, the current situation, many traditional media did not deeply aware of this. In this regard, Wenhui Xinmin United Press Group News Director of the Institute, "News reporter" magazine editor in chief Liu Peng pointed out that the majority of the media microblogging network or as an extension of traditional media. The main link is through the feed and recommend the media reports.
So, traditional media, in its official media microblogging what the layout should play what role? Liu Xingliang Internet experts said the emphasis is on the individual micro-Bo is a real live "people", even if the official account, there are always the user intentionally or unintentionally, as a "person" to look at, rather than a cold business sign . If only the official micro-Bo as a job, it is possible to not error as a starting point, easily lead to well-organized results, which will not be users.
Rich in the process of news production help Correspondent
"The media students, dashing to go!" The afternoon of August 14, a chemical shift stacked on Luliang Peace River in the south of the giant plate of chromium residue Hill Friends of the news was published in the micro-Bo Bo, "Phoenix Magazine" correspondent Department of the Ren Dengfei immediately after hearing the news, forwarding, speed of the brightest media reporters to investigate. In short, microblogging caused 1374 times forward, comment 293. This phenomenon has become traditional media reporters in the microblogging platform to disseminate information on the norm.
Traditional media reporters assigned to it, and quick access to the microblogging information from all sides, after screening of valuable information for follow-up reports, on the one hand enrich the traditional media news and information content, but also can in a timely manner to the get the news spread out, share and interact with others to achieve. This news spread formation with unprecedented speed, it is precisely the "micro" revolution for traditional media to bring a gift.
"Yangzi Evening News," the official micro-Sina Bo opened nearly two years, has had 77 million "fans." "Yangzi Evening News" editor Shou-Hua Liu believes that the traditional media, microblogging is a very good source of news material. He said: "Through our official micro-Bo, more and more clear understanding of the Yangtze correspondent is a microblogging news 'bonanza' from last year," Yangzi Evening News, "many of the key reports, often by monitoring the micro-Bo hot and promptly landed an interview made can be said, with a large platform microblogging this information, the coverage of a wider, more agile of the topic. "
During the interview, media observers Xue Chenzai also mentioned in the "7.23" serious rail accidents Yongwen line of outstanding performance in micro-Bo, and reference data to be proved Sina: "As of July 28, a total of 7,821,999 micro- Bo Text watching the motor car accident. "he thought, microblogging has become the traditional news media to grab an important clue to location. In this regard, Tang Fei said with deep feeling: "many of the country correspondents have microblogging, contact each other through microblogging, micro-Fair let me become more of a social worker, power of the media in the proportion of total micro-Bo will keep rising. "
In addition, many micro-survey and now has become news reporter in an interview with an important part of writing. Tang Fei said, microblogging information on the many effective, quick, quick release party for many people in the news, everyone is able to help you. The "Yangzi Evening News" correspondent, the micro-Bo has become a quick way they collect public opinion. Shou-Hua Liu said, now "Yangzi Evening News" correspondent in writing, it will always habitually to ask on a micro-blog. Leveraging the "fans" a huge number of "Yangzi Evening News," the official micro-Bo, the reporter's pen more than the voice of the people, public opinion, public opinion closer to the people. "How we see" unwittingly became an integral part of the news content.
Change to subvert the traditional stereotype of the perfect
Quickly collect the situation, timely release of the latest news anytime, anywhere to interact with the audience ... ... the traditional media microblogging change not only the official media's form and content of traditional media has brought big changes with the image.
Turning up the feelings of the official micro-Bo, Shou-Hua Liu said, for the "fans" of the "@ Yangzi Evening News" on the one hand to subvert the newspaper, "black and white", "hard close" the stereotype, the newspaper with the temperature, showing a face to face, human characteristics; the other hand, the traditional news media has changed the original concept of the timeliness of the pursuit of a back seat. "Modern information and communication technologies are driving close to the limits of instant communication - the sharing of the Internet makes close to the witness news events, even hearsay witnesses who may be the fact that the first time the news release went out there after microblogging, instant Communication becomes more 'readily available': newspaper open to it, is in line with this change. official microblogging to 'fans' attention on the news to achieve forward, while traditional media has become a base for a detailed report, based on micro-Bo spread the news production process is being rebuild. "
Jiaxing Daily Newspaper Group is currently serving as director of Wang Zhiyong brand of "media Pharaoh" This subnet name, the microblogging day to focus on domestic press. Touch comes to newspapers, "micro" this topic, Zhiyong example, "@ Guangzhou Daily" and "invites you to 'micro-Bo turned a deaf ear'," collected in micro-Bo, and we are most concerned about the topic of life in the new discovery, and then select valuable information to send reporters to track coverage, to achieve a good interaction with the audience.
That traditional media official microblogging boom itself, the impact on traditional media, letters Metro admitted that "85" after this the magazine has a 15-year-old may not have deep impression, but many of them through the "@ New Weekly "Understanding and began to read this magazine. In this sense, the official micro-Bo expand the traditional paper media audience. In addition, the "@ New Weekly" has been active also making some of the old media do not read the paper again won the magazine readers, magazine readers to re-structure has been developed and optimized. Followed, there are many advertisers on the magazine's favor, and seek more cooperation opportunities. Liu Xingliang also argue that the traditional media, the official micro-Bo will be conducive to the development of a brand of traditional media itself, is conducive to better communication and interaction with readers.
New music student newspaper reporter Zhao Yuan Shujie
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