Made films as imported films 'stepping stone' critics claimed advantages of non-sequel

File on the new film about the "big Takefu", "love the world", "White Snake said" a change made films is expected to decline

Evening News correspondent reports on the sound intern Baiwen Xi

Summer 2011 file ending soon, with 1.65 billion in 2009 and 2010 compared with 2.33 billion at the box office, box office three months of this year 6,7,8 exceed 30 million, another record. Unfortunately, file with the box office last summer made films accounted for nearly 70% advantage compared to this year's Hollywood blockbuster "unified", as well at the box office up to 670 million last year, "Tangshan earthquake", which attract big this year, made films are successors . Compared to the unique brand of Hollywood sequel, there is no compelling picture, wonderful story, made films overall quality, but off the final defeated.

Imported films dominate the summer profile

File this summer almost Hollywood "the main battlefield," First of June "Kung Fu Panda 2" broke box office records the fastest and many billions of dollars, which attract over 600 million domestic, then the "Pirates of the Caribbean 4" up to 460 million box office , followed by the "sky catastrophe" has won nearly $ 60 million at the box office.

July and August, Hollywood continues to force, and July 18 to August 17 the total box office 2 billion a month, "Transformers 3", "Harry Potter and the Deathly Hallows (the)", " Blue Wizard "three large contribution of 80% at the box office. The "change 3" release on day 24 at the box office over 10 billion mark, become the "Avatar" after the second club into one billion pieces of imports, the current box office total of 10.5 million. And "Ha 7 (next)," nearly 400 million box office, 3D "Blue Wizard" is also swept by nostalgia for nearly 200 million at the box office.

Surge in number of screens, brand value

Imported films has been able to absorb big gold, but also thanks to the growing number of screens. This year's number of screens will be straight into the 10000, currently about 8000, the overall number of screens 60 percent capacity increase over last year. Film shows the rapid expansion of the terminal, just as the Hollywood madness swept the box office provides the basic conditions.

Yet, if the growth of the screen is not enough, Hollywood's brand value and its ability to closely Nuggets. Shanghai United Circuit Shanghai, Crane Vice President Wu analysis, imported films all have an excellent reputation and brand, not only the audience like to watch the media willing to publicize. "For example," Harry Potter "series," Pirates of the Caribbean "series, see the title will have to see. The first two" Transformers "to the audience left a very deep impression, so" change 3 "natural a visual feast of audience expectations, together with the previously "martial arts", "Party Albert" and other films showed poor, virtually as a "change 3" create hungry marketing results, released after the irresistible force, though the film story of being criticized But the audience is still the first choice because it is most worth the price. "

Effects into a gimmick, 3D boost box office

The quality of imported films are for the box office edge escort. High-cost production of the film is bound to a large audience very high visual, such as "change 3" Robot Wars, many fans will adrenaline surge.

In addition, imported films and a special "stealing money" means - 3D special effects, viewers can only see large imports have extraordinary viewing experience. Critics believe that complete success, "overseas visitors, after all, American audiences have not so many years of viewing experience, so easy in the visual spectacle with his beloved star under the effect of the theater compromise 'is 3D'. Would look 2D version will be able to meet, but still could not help but spend money more expensive tickets, the effect is not good for the 3D version of the pay. "

Made films helpless defeat

Summer box office file no shortage of billions of dollars made films, but the face of Hollywood's strong offensive, made films only to admit defeat. Released soon, "Overheard 2" end in the summer played Jedi counterattack, but the total amount of 160 million at the box office is still difficult to match imported films. Tribute film "Party Albert" Although the 390 million box office in the bag, but from the 5 to 600 million at the box office goal is very much far. The star and martial arts as a gimmick of "martial arts" only harvest 170 million at the box office, costs are difficult to recover. The only surprise be the only win back the 90 million at the box office thriller "Far Cry" and billions of dollars at the box office comedy "God of Wealth Inn."

Commercial films lackluster performance, a deluge of domestic animation is even more difficult. "Quebec pull", "Rabbit Man Legends", "Dorjee Tibetan mastiff" and other films have boarded the silver screen, and some play 3D animation banner, and some claim that Chinese-foreign cooperation, but the long-term accumulation of negative word of mouth, domestic cartoon fiasco, the only called dark horse, only 40 million at the box office breaking the "Purcell number."

No sequel advantage, not to force investment

"Sequel on imported films made films without the advantage of continuous viewing effects can not be set off." Successful completion of recognized analytical critic said, "like" listening 2 "exhibition at the box office, is a good advantage is that with the sequel," Pirates of the Caribbean 4 "," The 3 "," Ha 7 (next) "is a sequel with the effect."

Miss Crane Shanghai, admitted, whatever the schedule are required to meet certain standards of quality films, but is destined to enter the summer face of those files made films which attract large Lunar New Year stalls. Lunar New Year stalls because the current is still the focus of Chinese film producers, the producers could not afford the basic attack force in the summer.

Made films at the end of a large counter

Although faced with strong impact of imported films, but the Shanghai University Film School professor Ishikawa made films still confident about the prospects: "Hollywood has always been the summer profile of the world, because this is the introduction of large tracts of the best schedule of overseas, imported film strength routine situation. made large released starting in September and October, Lunar New Year stalls must also be made commercial film world. "For example in September had" big Takefu "," love the world "," White Snake "," the painted wall, "so strong file film.

Completed successfully made films are also very optimistic about the prospects, "then there are several large, such as" Jinling 13 hairpin "," great master "," Dragon Flying A ", etc. + Legend of Kung Fu's" great master ", and Ip-related , have a good brand; fighting + costume 3D "Dragon Flying A", both 3D effects, but also the reputation of director Tsui Hark, made films at the box office will go-ahead. "