Chinese film market "batch sheet" to bring low-cost, profits rise

"Uncle"

"Source code"

"Witch Season"

"Source code", "Uncle," "Norwegian Wood" and nearly 10 films from different countries get together and file in September

The reporter Zhou Nan Yan

Hollywood's 3D animation "Blue Wizard" Mainland after the release this summer into the closing stages files, split large temporary import of rest. At this point, "Witch Season," "source code", "Uncle," "Norwegian Wood" and produced nearly 10 different countries import "batch sheet" released one after another, get together in late August to late September, with the domestic audience meet to form an unusual film city "batch sheet" boom.

The past two years, with the expansion of the Mainland market, relying on imported split a large audience can no longer meet the increasing demand. Import "batch sheet" rapid rise of Chinese imports and local large split a large outside force.

Temptations

Bring low-cost profits

Recent visit the mainland's "batch sheet", starring Hollywood actor Nicholas Cage's fantasy film "Witch season" has been screened on the weekend; a good reputation in North America to win over the American film "source code" will be screened today, the film man protagonist Jake Gyllenhaal has starred in "Brokeback Mountain", there is a certain popularity in the Mainland. With these two "batch sheet" than mid-September release of "Uncle" is more a matter of concern by the South Korean film starring Won Bin super popular idol, released in Korea had caused viewing boom, and ultimately won last year, South Korea box office championship. In addition, the "Norwegian Wood", "violent Speed ​​3D", "Arthur and his mini-kingdom 3", "mechanic" and "batch sheet" will be 9 months late to enter the mainland.

As the "batch sheet" mostly not the latest movie, quality is uneven, seemingly "bad film", in the past been ignored. But last year's "death squads" and "Resident Evil 4" billions of dollars both at the box office, mark "batch sheet" in the mainland market's rise. This year has been the release of "batch sheet", many have made good box office. In April the U.S. film "Chi Yan battlefield" gains at the box office 32.6 million yuan; May Japanese cartoon "Legend of Galactic cosmic super-hero" made 31 million yuan at the box office; June, low-cost sci-fi films of Hollywood, "the sky catastrophe" of " leverage ", football was 56.8 million yuan in box office.

The industry believes that these "batch sheet" of copyright in the price of most of the hundred thousand U.S. dollars as well as hundreds of thousands of dollars to harvest thousands of yuan at the box office, so that the domestic issuance of corporate profits which have been seen to lead to "batch sheet" boom.

Risk

Rush to raise "batch sheet" price

Split with foreign film companies do not directly buy ready-made film, it seems that "batch sheet" can not lose, but is not the case. Department of the few "approved films' box office success, followed by a corresponding rise in the price of copyright. If last year's "death squads" copyright price is $ 500,000, but the "death squads 2" Chinese buyers have been raised this year to 500 million. Chinese film market, Jiang Yong, an expert analysis to the rights price, "death squads 2" at least 150 million yuan in the domestic box office in order to achieve cost recovery, in fact, the risk is already high.

Today, many companies rush to snap up "batch sheet", become more competitive. "In the past $ 100,000 can buy a good quality movie, now $ 100,000 can only get worst, you need millions of dollars in order to have a good choice." Insider said, a "batch sheet" remove the royalties, but also voice dubbing, customs, copy, promotional and other expenses. If a movie cost 300 million, then at least a thousand million at the box office revenue to ensure profitability. Also, many of the "batch sheet" always paid the deposit, the results of internal review by the subjects did not, could not release in the mainland, foreign film companies do not refund the deposit, investment is playing a "hydroplaning."

The greater risk lies in online piracy. Because at least delay approval of foreign films than six months before release, many of the "batch sheet" before the release in the mainland had been widespread in the network. Such as the first half of the release of the "batch sheet" "Grand Theft Auto Goemon" is a large business in Japan, the introduction of mainland China, almost no movement. Mainly had been able to film for free viewing online, fans no longer need to step into the theater. Jiang Yong, also reminded that, more and more made films now available for "batch sheet" schedule selected room is small, fierce competition with each other, the box office increased risk. The get together and released, will undoubtedly put on a battle for market share.

Affect

Domestic small and medium squeeze film

"Batch sheet" boom of the rise, indeed enriched the sources for the mainland film market. China Film Group spokesman Weng believes that the positive effect of view, "batch sheet" to enrich the market, so that viewers have more choices because the "batch sheet" generally come from different countries, unlike the imported split large, all- are American films.

At the same time, the industry of the "batch sheet" hot and showed concern. "Split with large imports of the same 'batch of film' is imported, made films in release will certainly squeeze space, in particular, will squeeze small movie made." Theater people Shijin Si said, after all, the domestic film market is so big, "approved film "the number and impact, the theater will be more arranged the screening of" batch sheet ", and to reduce the domestic primary and secondary screening of the film. In fact, nine months early, barely see the shadow made films.

In addition, compared to domestic investment in the film, "batch sheet" investment risk is relatively low, more private companies will prefer to buy "batch sheet", then do not want to film the. "Just spotted a film, spend millions or even tens of million can get tens or hundreds of millions at the box office, while making a made films, even if you spend a few millions or even tens of millions at the box office will be able to billions of dollars . "Jiang Yong analysis, buy" batch sheet "and not much technical and artistic levels, long way down, it really became a theater piece imported supermarket, which made films creation is certainly harmful.

Glossary

Approved films

Theater in the country now, a year to see a total of 45 imported films, including 20 imported split large, 20 "batch sheet" and the five special 3D films. Mainly the United States split the latest blockbuster films to large business-oriented, participation in China's box office share. "Batch sheet" is the domestic film companies at a fixed price buy foreign films right of projection, and then get the Mainland market screenings, self-financing, and foreign film companies do not participate in China's box office share. Because most of them bought several Department of bundling is a batch operation, this film was considered by the industry as "approved film." Industry insiders, the "batch sheet" import movie is actually a split of a large complement is no classification of the Chinese film market as a swap.