The reporter quiet division
Compared with wild blow "Chinese style" and "Kung Fu Panda 2", while the domestic production of animation was not adapted from a large online games, is closer to the Japanese anime, even picking up the "China element" banner of the "Rabbit Man Legends" also seems to have "Chinese elements" become a vest. Why can not be blown domestic animation "China wind"?
File an annual summer get together and have become animated show time. Summer 2011 is focused on the domestic cartoon explosion of the year, the water from the summer test file "Quebec pull" to "Rabbit Man Legends," "Tibetan Mastiff Dorje", "Purcell number of the animal to find the Phoenix" and "ice-century manor Moore ", and Zhejiang Satellite TV has invested heavily in the animated hit film" Blue stars and mung bean shark's Guoxue class "in the second quarter were 15, 7:20 am launch, each made cartoons are known as a big production, time-consuming for many years complete.
Good word of mouth but no good at the box office
And animation to create a strong surge in the number of contrast is several domestic animation of the "bleak" at the box office. "Quebec pull" investment of $ 35 million issue of up to 2,000 million budget, released one week only 1.35 million yuan at the box office. Invest billions of dollars of "Rabbit Man Legends", although the shine at the Berlin Film Festival, but it showed little reaction in the country, only 1,500 million at the box office.
But the good news is that behind the dismal box office, "Quebec pull" has received good reputation. Even the media called the ice-breaking attempt is made cartoon, it has a fantasy, "Japan Fan children" and "blood" and other elements. And to strive to achieve China's local culture and global universal values of the docking. "Quebec pull" the good audience word of mouth.
Wang Chuan, director of the film relatively indifferent to the poor box office. "Bad box office is a fact, but as the" Quebec pull "this new film products, it is like those who first need to know it now is a new product into the period, with the deepening understanding of the audience, the audience will be increasingly The more aware to see this movie will be good aesthetic experience. "Wang Chuan said, as time goes on," Quebec pull "series was born, it's box office will be realized.
"Chinese elements" just superficial?
If the "Chinese elements" to make the rise of domestic animation, then, this time made use of Chinese elements in the animation, or to no avail. Prior to the release of "Rabbit Man Legends" everywhere highlight "Chinese elements", but the Chinese audience did not buy it. "Rabbit Man Legends" is full of imitation of "Kung Fu Panda" marks around the animated film "Cacalia Lord", the film shows the martial arts, kite, diabolo, drama, Da Lei, food and other customs.
But most see the movie audience that the film deliberately to sell because of "Chinese elements", but we were not able to tell a good story. The film is the audience is dressed as Chinese elements vest.
Like all big productions, like animation, "Quebec pull" has its own "pull Quebec Chronicle", the role of life, ethnic origin, it builds a strict fantasy world. "Quebec pull" the writer for many years to construct a good fantasy story, but was some friends known as the Chinese version of "Naruto." More viewers never "pull Quebec" fictional "meta-yang realm" to see "Journey to the West" clues.
Looking at the whole, "Quebec pull" from the character movements are full of style to the Japanese anime style, leading the audience that this film is for quick success and imitation.
And above several different "blue stars and green beans shark's Guoxue class" Chinese elements implanted deeper into the drama, and from the tea ceremony, tai chi, acupuncture to Mapo Tofu, Braised bamboo shoots, pretenders, Chinese culture into a film depicting. Compared to the first quarter, second quarter, "National Class" will be more new Aspect and original composition. First, the story and picture composition, adding more marine elements, highlighting the characteristics of the sea, fully satisfy the audience's sense of curiosity, from the arts reflect the maritime strategy; Secondly, the integration of more traditional knowledge, will China's outstanding traditional culture and social customs into the story, making the whole animation and more "Chinese style." The intention to "Chinese elements" is no longer just a superficial, perhaps planning for the development of China-made animation out a new way.
The reputation of domestic animation needs - to save people from generation to generation animation
In order to produce than the "Pleasant" more artistic animation, Zhejiang TV, 15, from 7:20 every morning to launch the self-made animated film "Blue stars and mung bean shark's Guoxue classroom" in the second quarter to try and play "National Brand", the film commenced to teach the tea ceremony, the use of "acupuncture" cure for spinal disease. "Blue stars and mung bean shark's Guoxue classroom" all starting from the child's true self, to play while the Guoxue knowledge, more precisely, knowledge Guoxue usually penetrate into the children's learning, life, truly moisten things silently , entertaining. Want to play the "national school" Chinese cartoons, children can attract more attention to domestic animation, but to make China a successful animated cartoon good blow, "China wind" it?
Wang Chuan said the Chinese animation lies in the gap with the United States credibility. "The credibility of the domestic work is most lacking in a lot of people hear 'domestic films' do not want to see the words and this is industry reputation, product reputation." Wang Chuan said the Chinese animation in order to be blowing the "China wind "to generations of cartoon people also need to create a good brand and reputation.
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