CCTV "Meridian Letters" revision "Reading" On the Road three storytelling

Reporter Wang Yan Wen

Less than 20 square meters room, three metal cabinet, a shelving, full to the brim, stuffed all the books. This is part ten sets of CCTV producer and host Lee Pan's office that read, "Meridian Letters", describe the plaque resting on the metal counter top has been off the ash. June 13, Pan Li presided over five years, "Meridian Letters," an official revision to "read" not only changed the name and broadcast time, program content and form of "face-lift" from 10 minutes to talk about one simple, each 30 minutes into the present three of storytelling on the road.

New shows do not like to be so smooth, aired two months later, Lee got the first batch of Pan ratings report, she carelessly display: "up 0.16%, the lowest was 0.03%, results not ye." However, She does not care, "Developing new programs take time, this is a normal process." Lee Pan view, everything is moving in their ideal backdrop as she finally let his books on the shelves, but also into the program in.

Revision

Book selection criteria remain unchanged, and change the order of

Before the revision, "Meridian Letters," the ratings have remained at 0.1%, enough for it to gain a firm foothold in the ten sets of CCTV. But is this file yourself spent a lot of hard work, but also gain a positive column, but let Li Pan was very confused. She often a daze staring at the bookshelves at home: "Why do I always books on the shelves can not enter the program, the program described in the book can not get my bookshelf?"

Contradictions behind Lee Pan aware of her own compromise: "In the ratings under pressure, I pay special attention to their selection of works that the topic of sex, story, but most work is not actually in my mind, really good book."

Real good book and you can not share most of the audience is introduced to his clearly "not good" book, this state so much suffering Pan Lee, she resolved to revision. "Let me cater to the audience to survive, but the total still alive, some ideal, we do expect a larger, more ideas and new knowledge to pass the reading program." Li Pan punched for example, "I even have half the shelf books into the program, that is victory. "

Although the program changes significantly, but Lee said Pan was "screened book" standard "did not change": "or 'demonstrate the mainstream value', 'useful' and 'interesting' 23 - just adjust the standard sequence, all it is not the same. "" Meridian Letters "period, it is interesting, that is a topic of conversation, stories, ranked first; and is useful and mainstream values. In the "reading", the three over the counter, Li Pante do not emphasize "useful" meaning: "In addition to material useful, we seek spiritual usefulness."

So her latest recording, the challenge of the "Book of Changes" - which she did not want the subject before. "Many people may have heard the name of this voluminous, are not read." Li Pan laughed, "but I read it again, totally did not understand." Can not read does not matter, she invited scholars Shi strong, straightforward and asked, "" Book "in the end how to read?" "" I Ching "is too large, we do not seek to do the whole, but only one small problem even if done thoroughly to become, like specifically about 'the situation improves 'In the "Book of Changes" in the explanation. "Lee said Pan," the standard adjustments, the TV we can do to broaden the scope of the study - as long as the books, even if difficult, I put it into REVIEW class, but also recommend it to everyone. "

Recording

Not please the author, the program "breakage rate" of 5%

Li Pan said, "reading" to solve the problem, in fact, looks very simple, only three: "read what, who will read, how to read." Read what two topics will depend on the program group; how to read, mostly on pre-planning and post-editing of the rules and layout; and who read, but it is a must rely on "foreign aid" a big problem.

"Many people think I'm your host, like me, in fact," reading "is more like a platform and salon, a book about real ideas, viewpoints, delivery, relies on two 'share of people', I was in the middle of go-between. "Li Pan call" sharing "and is invited each of the two storytelling programs will be guests on the road. And "screen books" as "reading" has three "screens guests' criteria: First, the books recommended in this period have insights, two in television," say "three no's to find the author. In order to meet the standards, part group was to make some investigation before invited guests effort. "Look at his background and our theme is consistency, he can not look at 'Kan', 'pot boiled dumplings' who is certainly not suitable for television." Principles that do not please the author, explained Li Pan To want to keep third-party perspective, "China is a human society, the authors to sit across from you, basically do not expect others to voice criticism."

"There are ideas, but also to open a brighter future chat guests really hard to find, think about the" Lecture Room "for so many years, and a few on Dan, Yi Zhongtian it?" Moreover, even to find suitable candidates, but also unexpected situations that may arise. The last time into the shed, "read" find a particularly loquacious guests a private, who knows the face of the lens, the guests are "stiff", and not more than six words per sentence, the answer is basically very abstract. "Every time he finished it at me kindly smile, laugh I crashed, that episode, likelihood was sacrificed." Due to various reasons, "reading" of the breakage rate of about 5% or so, That is, each recorded 20 programs, there is a white work.

Outlook

Popular part? Wishful thinking

From 1996 to do the first file in the reading section of CCTV "reading time" Lee Pan has been the face of such questions: as a "FMCG", popular television, and representatives of high culture, for a small minority of the reading, nature on the natural contradictions, so do the television reading program, fundamentally not feasible. "TV viewing is not the value of reading part, and even the meaning of its audience, not necessarily greater than their sense of television." Peking University professor Zhang Yiwu, compared to a part of such species, it is there expressed concern for the culture of television, " So it is alive, this in itself is the greatest value. "

Pan Li does not think so, but she believes he is doing "a deed, and effective charity." "Elite intellectuals have enough resources, and strong enough view of the world, they do not need reading program; but more medium and small cities, have received relatively well educated, eager to elite culture, living environment and can not get this information group of people? have big cities, white-collar workers who do not have time to study it? "Li Pan asked, in her eyes, the Focus is the development trend of the mass media," like newspapers, which will be the same version, some pages audiences small, but does not mean that we can give up. "

Although the study is that the TV does not fit a "pseudo-proposition", but Li Pan also agree that reading should not be part to the ratings on. "We need to think most clearly, is that such part of the functional orientation: in the end is drawing ratings to, or responsible for dissemination of new knowledge?" She bluntly, want to study part made popular column, indeed "wishful thinking", "If you really to do it and that is the wolf dressed in sheep's clothing, as some 'pseudo' reading part, as by reading the name of things that star interviews, health, entertainment, lost part of reading the real play. "

Broadcast programs as day, "reading" a monthly 21 broadcast, which means that Li Pan a month to read 21 books. "I put my spare time have used nearly all of the study of." Lee did not see Pan's tired face, "how will bother it? Now selected are real books, books will let people have happiness. "She plans the next step to have an idea of ​​the general reader Come studio, complete the program to fight the reader platform. Talking about her eyes lit up: "The concept of grassroots people to share, not great?"