At home, parks and squares point of view in a open-air movies, enriching the cultural life of Shanghai youth summer.
Yang Yishe
In recent years, many museums, galleries, libraries have started to open to the public free of charge. Social Survey Center of Shanghai Normal University, Shanghai Centre, Professor Zhu Yian sub-chaired group, recently issued the "Shanghai white-collar workers and cultural needs of research reports" have shown that 50% of white-collar workers go from libraries, museums, from white-collar workers do not recent Qi Cheng Memorial Hall, Art Gallery and Museum.
Why do not these places? Answered "no time" for a maximum, the ratio of 62%, followed by "not interested", 34%. Report's author, associate professor of Shanghai Normal University to Feng said, and now more and more young people to work pressure, overtime is routine, the time of their cultural consumption is bound to be squeezed.
To Fung also pointed out that now some of the concerts, musicals, etc., the price is too expensive, fares account for monthly wages of hundreds of 1 / 10 or 1 / 5, is not conducive to young people to enjoy. Survey, when asked about the film, theater, concerts and other cultural activities, recommendations, 44 percent of white-collar workers answered "want to spend the civilian population", which reflects the current cultural performances fare is still high.
Museums, art galleries, no time; drama, concerts, and too expensive. Cultural activities to facilitate the door without money, the level of participation of young people then? 2005 and two years, Shanghai has invested 1.1 billion yuan, the construction of 50 public community and cultural centers. By 2010, public cultural activities, community center has been basically covered the whole of Shanghai. But "Shanghai white-collar workers and cultural needs of research report" found that 38 percent of white-collar workers do not know the community of public cultural centers, 68% of respondents had never been to.
To the abundance analysis, community public cultural center is still the traditional cultural products, content and form of this has been difficult to attract young people. His research found that activity in the community cultural center, almost all the elderly, where they sing Yue, Hu Ju, young people are unable to participate. Young people today are too busy, daily life, instability, something difficult to be interested in traditional culture.
Nevertheless, young people still have a strong culture of consumer demand. According to "Peninsula City," November 6, 2010 reported that, in Qingdao, more and more white-collar workers in his spare time, to participate in customized training courses to enhance their own cultural "soft power." K songs, magic, Hulusi, saxophone, physical and other training courses are very popular. And traditional cultural consumption compared to these emerging cultural consumption patterns to better reflect the personality of young people's consumption.
Mainland China's first private museum, the museum complex view of the founder of men did not have, in June 2010 interview that there are many young people like to go to the museum, the key question is how running a museum themselves, how to complete effectively convey the culture. Many young people love our culture, but in the past to convey a bad way, they will conflict. If you are in a different way to smooth, accessible way to convey to the public culture, it will attract many young people come.
Chinese net users suggested that a public opinion, with the development of society, young people's aesthetic taste and cultural tastes are changing. In spite of cultural products is now huge, but because of the lack of aesthetic taste and young people fully understand the consumer psychology, little use of modern means of image display and interaction, of course, can not attract and influence young people. Into another large, can only be less effective.
Fan Dian, said China Art Museum, art galleries, the museum's development, if only to establish the free, and definitely not enough, should gradually develop the public into the museum to visit the cultural habits. Free is just the beginning, it is important to improve quality of the people through this.
In addition, the prevalence of life for young people, fast-paced, no money, no time, to enhance the community public cultural activities, should be a good idea. Beijing South Third Ring Road of a district resident Xiao Zhou said: "It is actually quite willing to participate in these activities, but now the community in the form is too simple, too boring, if the community can organize matches, K Song, Sharon and other young people find interesting activities, but the timing of the events at the weekend, will certainly be a lot of young people to participate. "
According to "Youth Daily" reported that Shanghai Xujiahui Community Cultural Center in 2009, opened a "right-hand man" drama Yanxishe fixed monthly to invite a certain level of performance arts groups to activity centers, allow people free access to a road "cultural feast . " Two years, the drama club has been favorable for young people. Performed a total of 11 games in 2010, involved 3114 people. Each performance, the theater can accommodate 300 people are almost full.
In addition to drama club, Xujiahui community cultural center also organizes regular concerts and the annual white-collar People First Culture Festival. This year they plan to host "Food Carnival" to attract more young people into the community.
According to "Wen Wei Po", in Shanghai Da Pu Qiao Street community cultural activity center, every Saturday a group of white-collar workers have come together to study Sinology, playing the qin, calligraphy, tea ceremony experience, they are "bamboo culture" community members. The end of 2009, Dapuqiao community cultural activity center make 500 square meters of space has opened up a "Youth House", "bamboo culture" is assigned to one of the four communities. Last year alone, "Youth House" attracted 14 053 people participated in various activities.
Xiao Zhou suggested that community cultural activity center should also strengthen cultural information services work. For example, the release museums, libraries, drama, film and other date information, not only to information posted on the bulletin board, also published in the community forum, to facilitate young people to understand. District library should increase young people like to see, live and work in their favor the book, providing more comfort and style lending environment.
"We need innovation in form and content of cultural products, so that young people are more willing to pay for the culture." Feng said to, in digital culture, spending more and more popular, how to develop healthy and attractive cultural products, guide the citizens of mainstream values, it is imperative task. Government's cultural industries and public service policies should also conform to this trend, the mainstream group to meet the needs of the city. Mei Han
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