The reporter Zhou Nan Yan
Light after the media market, as it became the company president Wang Changtian focus of media attention. People talked about its soaring over $ 4 billion worth of "myth" about his "country first rich field of private television production," the lengthy title, plus entertainment brought to people's "Vanity Fair" impression, as if its shape is to become the "entertainment upstart."
However, in light of the media near the Lama Temple is located in the office, the real Wang Changtian is another round of appearance: wearing casual clothing in person to the visitors taking a dip in a pot of tea, gestures reveals a leisurely take it lightly. He said the listing, they still go to work every day with food, live a simple and low-key life. But he also acknowledged that as the soul of a listed company, greater work pressure, they would feel more tired.
"Entertainment, big brother to do between genius to do, players engage actor, liar out capital operation; neither is the big brother, but not genius, but not the players, nor is a liar who had to make 'camel'." Wang Changtian joked, He and the light is the entertainment of a "camel." With such an interesting metaphor as the opening, he began to elaborate on his charge of the listed company's future plans.
TV: TV series did not intend to spend money
Founded in 1998, Enlight Media, is the largest private media group, its business covers television, movies, interpretation of the brokerage, new media and other fields. However, in people's minds, this started out by doing television entertainment company, its most valuable business investment still seems to television this line of work.
Q: The light after the listing of the media how much funding? Plan how to use these funds?
A: The prospectus mentioned, we raise funds for the purchase of television program production and transformation of digital devices, add up to about 380 million. Now we are financing a total of $ 1.438 billion yuan, 1.38 billion yuan to get there hands, just more of one billion yuan raised funds. For these funds, we are to plan, part of the investment for the film, which was not mentioned in the prospectus; other part, will invest in or acquire related companies; also part of the funds for repayment or additional cash flow .
Q: In addition to buy TV shows, TV series did not intend to make their own investment in it?
A: We do not intend to invest in television production, because this one is very risky now. National production of 15,000 television sets a year, revenue was only good for about half of them. However, we see television broadcast of a significant return, to spend a dollar for every purchase of television drama, you can get 5 dollars of advertising revenue. Light media, more than 140 cities in the country six hours a day channel network, if we buy TV shows through the network free of charge to television stations, asking for only part of television advertising time, which is beneficial to both.
Movies: stability by issuing a "youngest"
In the first half, the light breath the media announced the plans produced 15 films. This mine has incurred a staggering number of peer criticism. After all, despite its light Pictures has launched its much film, but the film's reputation was not satisfactory.
Q: The announcement of the program produced 15 films, out of the market needs?
A: This is not so much with the market. Light distribution of films in recent years, the business is successful, but the lack of representative, and poor word of mouth. We launched this program, some elements want to create a light Pictures of the brand image. We ranked in the top three domestic private studios, our development strategy, no matter who the other two, the light should always stand in the top three Chinese-language film. And other companies is different, as the leading light Pictures release is based on the company, we are more than 60 cities in the country established a distribution point, you can cover more than 90% of box-office city.
Q: Many studios have their own brand director, but the media's light, but the lack of such a figure, and will change this situation?
A: In the past we have more cooperation with Hong Kong director, now director of co-operation with the Mainland began. Of books such as high, YANG Shu-peng and other young mainland director, have worked together with us. In addition, we cooperate with foreign counterparts, there are many large, then there are several cross-border cooperation in the Ministry of the film to be released. As there is no brand company's director, this is not important. Because we can tell a lot of directors, rather than rely on a director. Like the Huayi Brothers, now is changing the status of over-reliance on Feng Xiaogang, others have abandoned the model, why should we use it?
Star: equity to the artists will not
Huayi Brothers had the listing, the company quickly emerge a large number of "star shareholders," became hot news. This time the media market, but light, similar to the scene but did not appear. This is precisely Wang Changtian a decision made after careful consideration.
Q: Why did not light the media market is offering "Star shareholders"?
A: This is precisely reflects the difference we and other companies. Others do is entertainment companies, the star, director, more needs to rely on artists to support; light media are media companies, rely on business models to support. Therefore, we do not pin their hopes on artists who will not share to the artists, but to the backbone of the staff. These employees support our company's business model, they will always go with you, and stars are like flowing water.
I have said before, I want China's News Corporation, News Corporation because I want to have that kind of business structure. News Corporation is relying on the media and entertainment combined with each other, support each other. I feel like the media group is the development direction of Chinese entertainment industry, the future increase in media entertainment company or business, or with the media companies, pure entertainment company in the future is difficult to expand.
Listed: Non-Hot TV listing
Before listing the media light, Huayi Brothers, China and other early film making film and television companies listed, has been in the capital markets caused a stir; the same time, cool, 6, Youku, Tudou and other video services company has traveled overseas listing. For a time, film and television companies visit the capital market seems to be an industry trend.
Q: Over the past two years, television companies have listed, this is a Hot it?
A: hard to say is Hot. Were not previously listed film company, now listed on several ah! If true and Hot, you will vote with their feet, do not buy your stock. I heard that some film companies to market, I think as long as the conditions should be reached on. Now some people call, a lot of hot money into the film industry. I think hot money than good, indicating that the social value of this industry, it makes more people get the opportunity, directors, actors to realize their ideas, will increase the number of video products, will eventually be generated from a number of fine, which is a good thing.
The reporter Sun Yue photo
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