"Blue Wizard" released five days in China, defeated the "Harry Potter" Concluded.
The film version of "Ultraman" good response.
'Transformers 3' plot was approved 3D technology has been praised.
With the film version of "Ultraman", "Transformers" and "Blue Wizard" of another release, 1970's classic cartoon young man's childhood almost all been "refurbished" the. Remake the classic film version of the evaluation can be described as "冰火两重天", on the one hand is a happy review, the other is disappointed reviled. So, the film is a remake of the classic crime of trafficking in memory, or pleasing nostalgic carnival it?
Planning: Long Spring
Text / correspondent Chow Chiu Woo
Remake of the classic stop animation
Disney eyeing "Cinderella"
The remake of the classic cartoon seems to be an unstoppable trend. Although the remake's reputation showing the state of polarization, but the box office is always good, and this seems more determined to be a remake of a classic animated pace.
Disney recently announced that following the "Alice in Wonderland" remake after "Cinderella", 60 years ago, Disney has taken the "Cinderella" animated film, rumored to be the remake movie "Do not let me go." Nick directed the director Mark Roman, Nick Roman, but have yet to confirm the matter to the media. In addition, Universal Pictures and Relativity Media also remake "Snow White."
There is a nostalgic call to deceive,
The audience, "cheat" into the theater
Remake of the classic animated film of the moment is undoubtedly a big boom. But to do so in the end good or bad, quite controversial. Some people think: There is a nostalgic just the name of nostalgia in the name of the audience, "cheat" into the theater, this remake is neither a good story and no great skill, is purely a scam.
Hold this view argue that the 2009 live-action version of the movie "Dragon Ball", November 2009's "Astro Boy" by friends "cast aside" in conditions sufficient to prove this point. Indeed, despite the "Dragon Ball" star Chow Yun-fat were invited to spend huge sums of money, "the turtle fairy," but did not receive the expected praise, only in a well-known film critic Web site, nearly 200 people in the film gives a Star of "poor" rating. "Astro Boy" is a Japanese comic artist Osamu Tezuka's classic masterpiece, the 2009 film version of "Astro Boy" is full CG animation, but the box office flops. First released in Japan, the first week of box office ranked tenth. Was heard in China is false at the box office of "scandal." One critic that "Astro Boy" scene disappointing screenplay is bad, summed up as "first-class second-rate classics mixed by the legendary Asian production team to destroy."
Just released "Blue Wizard" also suffered bad reviews, the film from the July 30 release in North America, the reputation of "tragic." In the well-known film critic website Rotten Tomatoes America Online, the film is only 19% of freshness, creating a low reputation in recent years 3D film. In the UK the first week only made $ 6 million at the box office, while in Russia and South Korea were $ 4.5 million and made $ 2.5 million at the box office. These results are not satisfactory. It was the "Blue Wizard" failed due to the simple story and image of the cure.
There is a nostalgic carnival called, "Blue Wizard body" hot network
But others believe the trend to bring the animated remake of the warm nostalgic carnival. The film version of "Blue Wizard" box office hit the ground running in China, from August 10 in just 5 days after the release of China made $ 12.5 million on the box office, beating out "Harry Potter" Concluded. Although the film did not use the original version in the introduction of Guangdong TV cartoon "Smurfs" theme song when its preparation, but will be adapted when the theme song lyrics wave was popular on the network, known as the "Blue Wizard body . "
Users will have a variety of professional experiences with the "Blue Wizard Song" style of expression, up to dozens of versions, such as white-collar version of the lyrics is: "That side of the mountain in the sea side, a group of small white They hardy and intelligent, they work until dawn, they worked hard day and night are reported in a hurry, they year after year looking forward to a raise. Oh, the hardy little white, the hardy little white Oh, they work together to defeat their brains struggle the boss, they are old or can not afford a house. "hot news people" Mei-US "to be friends again with" Blue Wizard body "makes a mockery of something -" They wear gold Dai Yinsheng godfather of living in that ward where they are right to love the Internet sun baby. "
As for the movie itself, this newspaper last week invited 40 readers to the cinema watching the film, viewing the scene laughter. Born in the 1980s in the Shan Lin for "Blue Wizard" of the good reviews: "As a boy, in my world, this is a wonderful story! Story worthy of me to learn the attitude towards life!" Was born in 2000. After the children are like a cat and princess witch supporting Az. Although critics have said that "Blue Wizard" story simple, weak, but there are also comments that the movie aimed at children should not be too complex requirements of adult IQ story. Allow children to see films laughter, the film should be good for him. In fact, this reporter conducted a random survey in theater shows, the age of 10 years of age most children have expressed their "Blue Wizard" looks good.
In addition, the 2009 box office flops, "Astro Boy" in the film version of Yahoo Japan's score is not bad, out of 5 cases was 3.78 points, there is a film critic Maeda played it 90 more points (out of 100) high scores. The "Transformers", 2008 version directed by Michael Bay has won the reputation of both the box office also created the myth. Is the release of "Transformers 3", although the story was the bad reviews, but the 3D technology was greatly impressed.
Industry Response:
Nostalgia is a publicity stunt
Buy mostly new "powder"
For the "Blue Wizard" caused by "selling memory" issue, the reporter interviewed a number of film industry. Most people think "selling memory" is a film in terms of publicity caused by the misunderstanding of the real contribution to the theater box office, with "Blue Wizard" for example, more than 2000 children born after their parents. As the main force of the consumer, "00 after" nothing is bound to nostalgia.
Jin Yi, head of the Pearl River cinema market Xie Shiming said: "For good or bad remake of the classic addition to the evaluation of the quality of the product itself, the most important thing the audience expected for the film. Some viewers liked this movie as a child film, so expectations for the film version is very high, but a child is a child's intelligence and aesthetic taste to judge, now adults, IQ, and experience to the "Blue Wizard" to make the story is bound to have high standards and strict requirements gap according to our observation of a number of theater and the audience surveys, the film is very successful. the so-called 'sale of memory', in fact, is the exhibition of a film many times, but after the publicity created by the 'subject', and truly independent of the viewing audience, we see the main force of the consumer or parents with children in this family type. "
"Blue Wizard" is a remake of the classic success stories
Xie Shiming that, in fact, including "Transformers" series, the real audience is obsessed with the year "Transformers" series of comics fans are only a small part. 1 billion at the box office mainly not read comics audience contributions.
Xie Shiming believes that the film version of "Black Cat Detective" and "Astro Boy" is remake of the classic case of failure, neither the dazzling special effects and no warm episodes. But "Blue Wizard" is a successful example of "let them leave the village midazolam changes to New York the next remake movie worth learning, because such changes, the audience will now feel closer to their lives, while also avoiding a problem that is reshaping the year have been shaped over the cartoon Smurfs in the village life issues. "
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