Gong Wei
Recently, high-definition video site Fantastic Art release "Fantastic Art Production" strategy, announced in force across the board-generated content area, launched at least 4 years professional variety show file, a TV drama and a movie. Fantastic Art of the move, the industry's vision of self-adjustment go to the video content on the site. Insiders said that with the video sites is becoming increasingly fierce competition among copyright video content showed a trend of homogenization, the contents of a homemade video sites new competition points.
Users struggle to content
According to the statistics show, has been covering video users in China more than 75% of Internet users. Some analysts believe that the video sites rely on users started taking the natural growth phase is largely over, competition for customers is becoming Youku, Tudou, Sohu video and other video sites now the most important goal. This year, these video sites style all their own, hoping to high-quality, differentiated content and services to obtain customer approval.
In this regard, most industry insiders believe that in 2011, China's video site will enter a genuine fight and fight content stage, brutal reshuffle will also be in the beginning of the year. "A new form of media, by virtue of the advantages of the technology and models will have a large number of users in a short inner, this stage must be 'channel is king', but with the development of this medium to a relatively mature stage , the focus of competition will become 'content is king', when everyone is more than high-quality, exclusive content and ability to integrate the content resources. "Sohu video COO Chun said.
It is a "content is king", so that each video site users increasingly fierce competition for resources.
Homemade wrestling content
"Fantastic Art-generated content is an important manifestation of overall competitiveness, Fantastic Art of the television-generated content will be in accordance with professional standards of film and television production company carefully built, the network-generated content industry to set new standards." According to Yu Qi Gong Arts CEO introduction Currently, Fantastic Art team with Indah health variety show "terrorist! Health Alert "has been launched, another file type variety show emotion," love has not Go "with the" Kangxi to the "original gold partner, Wang Wei, Zhan Renxiong team, and was formally launched in mid-July.
Fantastic Art, senior director of high content Jin stressed that 2011 is Fantastic Art in the field of network variety show made the formal force of the year, in addition to "terrorist! Health Alert "and" Love not Go a "variety show two tranches, the Fantastic Art is still made preparations for another two tranches of variety shows, is also expected to be launched this year. Fantastic Art are some excellent reference stations and production companies a framework and mechanisms to create their own variety show producers, directors team, in order to create the Internet produced an endless stream of high-profile shows.
It is understood, "Fantastic Art Production" strategic addition to the homemade variety programs, including movies and TV series. In April this year, Fantastic Art's first foray into film and television investment, and the Panthers, the Tang Dynasty, BEYOND the core lineup of the band world tour will host Fangbai Sheng's youthful rock and roll a joint venture co-production movie "Glory of the ideal good-bye." The Fantastic Art in the tense drama of self-shooting. It is reported that the play is a file to reflect the emotional life of the Internet era of urban men and women's inspirational youth drama, will invite famous people appeared in many Internet circles.
"The future will be made to do more variety in content." Ku6 Vice President, Interactive Entertainment Business Unit general manager Yao Jiang said that following the first two years a series of "Home theater" concept, in turn turning to video sites this year, "self-made Variety. " Cool 6 network launched in February made the whole entertainment channel "platoon Taiwan", which "Variety seven file" breath to create a four-speed variety show, now, each traffic average of 200 million, of which "the love of makeup beauty "more than 3.5 million each," star drive to "the live broadcast, each unique IP in the 100 million people, has now become a fixed viewing groups.
Made for the video site's content, Yao Jiang believes that this is a new exploration in the future of home-made video website content will be more in line with the characteristics of the network, users habits. To Ku6 for Ku6 degree of attention for the interactive entertainment is no doubt, the guava is a brand platform interactive entertainment products. Yao Jiang stressed: "The force of the video sites, the starting point is not competitive, if we are doing is flourishing, so that it can really cut into the traditional television advertising."
Self-respect in the variety show, Youku May launch of "China's cow", the slogan emphasizing its "large network variety show." Youku CEO Victor Koo said that as early as April 2010, Youku in previous self-exploration based on the introduction of the "Youku produced" strategy, a comprehensive open network television variety production, circulation, driving the video industry, enter the product of the era, "the old Boy, "" Miss Puff "and other hot online video in the same year, the video industry entered the era made.
"Youku will become the user at any Internet terminal on the main video source." Koo said that Youku is all the efforts of the next five years, the starting point and source of power. Youku's goal is to television, film and television production sector win-win cooperation. The next five years, "co-plan 3.0" and "network platform interactive, and broadcast interaction" based on Youku and various television, film and television production facilities and other multi-professional co-operation will be fully upgraded, to broaden the breadth and depth of the channels of cooperation, maximize the value of the platform.
Homemade video sites have increased for the content of investment, with industry analysts believe the video Web site content can be made clear to business characteristics, the gradual accumulation of users, the integration of existing resources, but also for advertising to build a more personalized marketing platform.
Industry to pursue "Blue Ocean"
The industry believes that the copyright content pushed to the high price, cost pressures continue to push up after the current video site, the content will determine the operational capabilities of life and death. How to take advantage of the "triple play" strategy launched in which the slice, how to strengthen the diversification of revenue, how to enhance self-content of the "difference", how to reflect the advantages of class TV mode, the video will be decided Web site critical life and death.
Whether users to share class Tudou, Youku, or to the popularity of copyrighted content-based network, networks, etc. excitement to the video industry in the highly competitive mining industry remaining a small cake, different from the self-made video content programs or will lead them to get rid of "copyright Red Sea."
"We were already beginning to prepare for the homemade variety shows, you see the reserve Jiegou personnel can understand." Gao Jin said, "only 40% were from the traditional Internet industry, and the other 40% of all well-known from various TV stations hired, and another 20 percent have a TV, Internet cross-media experience. "Ku6 then set up a 40's entertainment division, the implementation of production systems within the department, with production, planning, directing, editing , director, etc., look just like a "mini" production company. Watch music executives said recently dug Watch music professionals, responsible for managing the production of home-made content.
"This is a video site to explore a new direction." Yao Jiang said, made to seize the two core content, production and broadcast, to grasp the three major factors, quantity, form, brand characteristics. Video Content force, means that the video site in the direction toward the TV during the exploration.
In this regard, the industry said, more and more video sites in various ways, to participate in the network TV drama production industry in the past, for our film and television industry, is a quite significant change. Although various websites that royalty is not a threat, but in the constant search for value and profitability of mainstream models today, copyright has become the online video site of life and death battle for a vital part - who owns a large number of copyright, who will laugh Finally.
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