"Transformers" arrives only small pieces of art, "Xiexia"?

(Reporter Shi morning dew), "Transformers 3" 21 day visit the mainland cinemas, box office the first day nearly billion, and a new record. Box office ferocious momentum, which takes the vast majority of the majority of cinema halls and video screenings are reserved for the "car people." Premiere on the 21st day, the country's 14 major cities in theater, "Transformers 3" show and more than 8900 games, 75% of the total sessions. The entire opening weekend, "Transformers 3" sessions are high, nearly every major theater in Shanghai 1500 sessions, in addition to "Transformers 3", and the remaining ten films ranked only 300 more than the sum of film. "Transformers" arrives, a small piece only "Xiexia"?

Does not reflect demand attention be released next file

"Please go in the first few days of release to support chang chang chang, or you may not see it ..." With microblogging, movie film production and audiences closer together, and so appeal to the audience before the film release support microblogging content files in repeated this summer. "Steel Chin" starring Qin Hailu, "shoulders Butterfly" director Zhang Liang had made similar content to it, and "Autumn of the white China" starring Dong Jie complained, "We still do publicity, the film has 'been' to an end, to support quickly. "

The film investment small, have in common is classified as art films. In the large file ferocious summer, seeing a large easy to "suck money", the protagonist is clearly unrealistic to do art films, reality is even supporting the space to do less and less, no wonder the creative profusion of their sense of crisis, "seeking attention", "seeking exclusive film", I hope to hard "raising" of the "kids" the opportunity for viewers to see.

Praise God even if films are not exclusive to the force

Art films are not exclusive to film, especially not to the critically acclaimed art films ranked film, film production and movie theaters as part of the audience in the eyes of the "wicked." Zhang Meng film "Steel Chin" made films this year, known as the "strong reputation first film", despite being critics praise God, has also been Cui, Guo-yong, John Woo, Zhao Wei, Mei Ting and so the stars of the highly , but "Steel Chin" still can not get enough support for the domestic cinema, "Transformers 3" release, the "piano" is only in the cracks "play." Reputation of another to make the domestic animation "Quebec pull" the fate of similar, and some theater row of rare chip time, and some simply do not reflect the theater, so a lot of word of mouth attracted away by scores of viewers spellbound.

In the theater seems, word of mouth can not be converted into attendance, depending on how many rows of film audiences wide thin set, let the market speak. "Steel Chin" opened the box office the first week of less than 400 million "kui pull" the first week only 1.35 million are in the same period in the bottom of the film, theater support requirements and how?

Praised in word of mouth is not enough

Dramas escape "praised" the cycle, only word of mouth does not help them survive in the market. In this regard, "Steel Chin" starring Qin Hailu in Bowen, "a confession" in the admitted market is an objective, and it is fair, "From the beginning we have 'abandoned' it from the script to the actors to the production are not done anything to market considerations, but also dare to give us the market demands in return? like no bullet bullets, only passion is not fly. "

File this spring, harvest 80 million yuan at the box office of "Guanyin Mountain" and the box office breaking 60 million yuan, "Favorites" to the art film market into a tonic, but industry analysts, publicity and packaging films have a chance selection schedule . Can not believe that the success of these two art films, art films, it shows the domestic market tends to mature. From another perspective, the dramas of life in markets, and even usher in the spring, packaging, promotion and schedule options are very important. "Guanyin Mountain," "Favorites" as a case of success, art films this summer stall collective "Xiexia" should be sent to industry professionals Chupin and inspiration, art films need to have some patience market, giving support for the "blood", but important is to find ways how to "self."