Friday, July 22, 2011

"Nostalgia" has become fashionable? Film and Television to promote the collective memory

Even more dramatic changes in society today, "nostalgia" seems also will become even more intense an emotion. "Longing for the past", where some scholars have called the screen memory, it's not really a reconstruction of the past, but a combination of many different memories. This hovering in the contradiction between ideal and reality of emotions, perhaps this is a philosophy that, but now it has become fashionable.

Classic reproduction:

Not the same unity of self-

People started nostalgia, procedures, commercial film and television production will be anxious to put all our childhood classic remake over and over. The film more to meet people's nostalgia, just more to promote personal and collective nostalgia nostalgia to the further fermentation.

July 21, landed in China's "Transformers 3" do not know how many 80 also triggered childhood memories, not to mention or "Blue Wizard", "Winnie the Pooh" and "Gino Anderlini and Juliet" opt struck . You know, "change 3" recently, but continuous to dominate the United States, Korea, Hong Kong box office top three places. In the Mainland, "love to be in the end," "Ghost Story" and "Monkey King" and other echoes of the classic representation that shares the classic 'remake of the wind. " In addition, television is not far behind, both the new Red, new three countries, the new Journey to the West, Water Margin four new classic turns on stage, there are "new-Pearl" and "TV Production" join in the fun. I do not know is that people really nostalgic, or video resources really dry?

Reproduction of the classic style of nostalgia, in addition to remake classics, there is another form, that is a reproduction of the classic era, such as the 1960s were about the struggle of the "Looking back", but also memories of the early 1980s, such as student career "that snow drift." "That snow drift," 2008 "north wind that blows," the companion, which brings us back to the 1977 reopening of the time just to clean, pure, high-spirited narrative outline of a distinctive character group portrait: the educated youth Zhao days and country girls, represented by the Phoenix Tracy Liu Tuen people, eager to eager of knowledge to change their destiny. Ning Zhao days in the state admitted to the Department of Chinese teachers, the 77 th the students real life, symbols of the 1980s, gradually rendering. Red scarf, snow, and becoming a symbol of that era of innocence.

Xiong Peiyun in the "rediscovery of community," the preface that: "Man is the unit of time", so "a man should stand in his own life itself, standing on the position of an era express their feelings." Perhaps, as a famous writer of high full house, said: "The ultimate fate of the characters more, you have a destiny beyond the personal things, such as on the history, values ​​on the historical stage."

Beckham initiated by users Ganjingzi "snowflake younger audience survey" posts, you can see the many "90" figure. This movie has become a way of collective nostalgia, and that's a different age, people become common curiosity and cherished memories. In the "snow that drift" of watercress on the home page, users cries I also said: "If you ask me," That snow drift "What attracted me the most? I want to say is that age, innocence was also accommodate the Department of Chinese, also the age of college students to grow up. "users wangzuan903 said:" A lot of things, some of that era, our age has been missing. "

The reproduction of these classics, either praise or question, people are different ways to do the same thing: new understanding of past and present, trying to change two different unified self. The rapid development of contemporary society, rapid production and rapid elimination, people changed greatly accelerate the speed of self. People need to nostalgia, people and things need to preserve the past and understand their past, the need to search for in the past their own now, need their own life each time unity.

Costume through:

Outbreak of the little people of the universe

Back in 2008, the China Youth Daily, based on the 80 after nearly 2,500 people were surveyed. In the "why nostalgia" in this one, 51.2% of people think that "reality is too unpleasant, too few opportunities, too much pressure of competition", 43.5% of people considered to be "rapid changes in society brought to the modern psychological stress and pressure caused. " From a psychological perspective, the "nostalgia" is the reality of unhappy people automatically look for psychological bunker. This super hot costume drama, especially through the play, something that is not a mental bunker.

From the movie "Kuan", "Banquet" to TV series "Zhen Huan Chuan", "harem" costume drama of this nostalgic form of a virtual protagonist always unyielding, with the wisdom of strangling the fate of the throat. Especially in the "step by step startling" and so on through the play in modern society mundane small white-collar workers, college students or a super-house women, the future can always get back to the ancient beauty and talent, and those only in modern society can be called "common sense" unique experience to better help them, play the world. The first half of the most popular "Heart Jade Palace lock" for example, an ordinary girl back to the Qing Dynasty, with a basic knowledge of history to participate in the "Kowloon entropy wins", it also captured by the idea of ​​modern princes grateful heart. Frankly, this is the Chinese version of Prince of Dreams.

College of Jinan University, Associate Professor of Department of Chinese Zhaojing Rong said, social upheaval of the young people had a huge impact on survival. Modern civilization, people have become increasingly demanding, young people need to move non-stop, barely able to keep pace; in the "machine-made man" of learning and workplace environments, modeling interpersonal relationships, interpersonal similarity increasing, they have a little from the "normal" to disentangle the ideal. Aware of the desire to par with the times, the director gave us the "opportunity": eyes closed eyes opened, you go back to ancient times, the absolute "different", "outstanding", the experience of shock and vigorous harvest of love. This little outbreak of the universe, can not be called "Cinderella" type of nostalgia.

City Life:

Hide the reality of nostalgia

Now often said that erosion of the love of money, technology eroded the garden. Thus, in modern urban life as the theme of a number of film and television works, we can always smell the nostalgia of the past simple love and simple life for himself.

Not to mention that the innocent, the arts, "the shoulders of butterflies," "haw Love" and the like, we can see a recent broadcast a fire Drama of the city. From the "struggle", "dwelling" to the ranking list throughout the forefront of viewing the "naked marriage age", 80 each have to struggle in the city's main line difficult. However, when Lewis Yang and Tong Jiaqian love in front of fragile material falling off when the audience began to cherish the memory of the era of the educated youth pure love; when the Lewis sun in front of powerless in the price of struggle, when the audience began to recall that not to buy a car to prove their simple life; when all companies are filled with intrigue, the audience began to remember that everyone is brothers and sisters of the simple times.

According to CCTV Sofres CSM39 City data show that "naked marriage age" launch date of the ratings was 0.98%, ranked the highest TV ratings. Not only that, it's hot climb rate is high, all about money and love, marriage and family discussion of the relationship after another. Many people believe that pure love can only be "our eighties," in memory of the.

Experts in the study, the moment is a rapid economic development and dramatic changes in the era of civilization, but also the era of intense nostalgia. Cold-blooded materialism social relationships and emotions so that people no longer pure nostalgia from the psychological needs, because one of the functions of nostalgia is "to maintain and enhance self-motivation." Especially in the artistic expression, "nostalgia is a pleasant state of mind, it is the individual expression in the development of China-US." Right now, our spiritual development, material development faster than the speed too much, this would make no sense of security resulting in a more modern society, the terrorist mind barren. Nostalgia, self-treatment of people in a way, it's not really pregnant "old", but an idealized home.

Red Memory:

Era to find the passion

Revolution time is long past, people but then the passion of an unforgettable era.

In the red film and television works fast, and could fill volumes of 2011, whether by historical events as the theme of "epoch-making", "Revolution", or group portrait depicting the people's war "Tunnel Warfare", or dwell on their "Autumn White China "," Rise of love letters "and so on, the red TV drama generations are expressing a sincere desire for an ideal society and the relentless pursuit of performance of a specific era of people's strong expectations for a better future and work together to create. Moment, the red film and television works, so that we see the big time in the collective strength and sincere pursuit of the ideals and beliefs. Red TV drama to strengthen the individual and collective ties, in a nostalgic atmosphere, people remember the call of the red big time to find the passion.

Examples, the release topped the box office top spot after three weeks are a tribute to work, "Party Albert" to major historical events point to time-line to figure for the soul, panoramic reproduced from the 1911 Revolution to the Chinese Communist Party established during FY ups. On the one hand, war, revolution, the student movement, labor movement and other majestic scenes of blowing, Xuemaibizhang; the other hand, Song and Xiao Fengxian's tearful farewell, young sister, Hui Mao hold open Fireworks and other details see the sections tenderness in turn draw heroes, as people sometimes joy and sometimes tears. That era, Jagged blend with tenderness, each individual and four millions of compatriots with breathing, trouble with the broken pieces of the era!

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