ChinaJoy opening Comic Con, how can the "beauty economy" have the final say?

Comic Con Live "girl" popular. Newspaper reporter intern Yu Bowen Ma photo

Reporters Li Liang Liang scantily clad model beauty, continue to occupy the opening of yesterday's stage ChinaJoy 2011. They start from the first session of the protagonist is ChinaJoy. And "to see the beauty ChinaJoy" Many people have become the main objective of this trip. But this year, more and more rare beauty who wear has been widely questioned. Some parents may say, worried that their children go astray. Hong Kong Book Fair are beginning to ban soft mode of, ChinaJoy the "beauty economy" also should be some convergence?

Show Girl: the boss for Yue Chuanyue less

ChinaJoy site yesterday, overwhelming beauty pseudo models. They thirty-two shuttle people between groups, distribute souvenirs at the same time frequently on human discharge. More time, they stand on the employer's booth, lined up, or dancing body, or simply walking down the catwalk, do not mind people shot to the eye.

Pretty special to see mode and beauty of the audience, which sets of people seems to be the eternal ChinaJoy views. According to data provided by Press and Publication Administration, in the past five years, Chinese online game users increased to 32.6 million from the 75.98 million, sales revenue increased from the 6.54 billion yuan to 32.74 billion yuan. Game companies earned bowl full of pots full, they become more willing to spend money on beauty economy in ChinaJoy. Thus, the view reached its peak this year.

Who is in the show as ChinaJoy girl (showgirl)? Reporters at the scene yesterday met a little girl show Zou. About seventeen or eighteen, she wearing a wig, a halter and short skirts, see someone to see themselves, eyes shining with Yisi timid. She told reporters that he is Reading High School, because the summer nothing to do, then candidates to try. Pretty high wage scale, one day six or seven hundred dollars, are more than dozen other workers. Many girls also hope to be like Dingbei Li serves as a result of the ChinaJoy and overnight.

Of course, this is not pay any salary. Small Chow told reporters, in order to attract the eye, the boss asked them to wear too-short-short dress, can not resist other people's pictures. "Standing above, really a little bit embarrassed."

"Beauty economy": an unbearable weight?

International game show a lot, but playing like this ChinaJoy "beauty economy", also rare. Reporters see a large game company yesterday on the stand pretty model reached three to four individuals, there are thirty or forty girls in the background facelift. Employees told reporters that they invited 100 show the girl, through a special agency please the. "These companies have hiring channels, and checks at each level to ensure that girls face the same good show."

But the reporters found, in fact, they show the existence of girl games and the employer does not have much, some girls also do not usually play games. A game exhibitors told reporters, in fact, they are a bit overwhelmed, such as your 100 show girl, they pay to the agency's costs per person per day is $ 1000, which means that every day takes 10 million, four day of the show is down 400,000. "Other companies are, please show girl, we had to bite the bullet, please, I also know that many people are directed to look beautiful, and not concerned about our new games, but the boss think, is not popular booth pieces of loss of face of things. "

Game companies should do more on the product

Since the show dressed girl think that's too little embarrassed, please show girl games exhibitors also shouted, "I can not afford," why beauty is still popular on the ChinaJoy? In fact, the "beauty economy" has caused complaints. Yesterday, a first visit with his son ChinaJoy's father, the micro-Bo exclaimed: "little girls wear! Previous students are sons and come, do not they see that these exposures dress? the next one to visit her son, and I do not trust. "

"Beauty economy" may have died! Reporter observed, "beauty economy" of course you can show the game's rich and powerful, but also exposed their own products are not self-confidence. ChinaJoy as China's largest game show, games should never head of the contest, the ratio should not be merely beautiful. The release of the new scene from the game yesterday, look, a lot of games still not out of the shadow of Europe Japan and South Korea, and some even that is copied. Truly the national characteristics of the game are rare. Show girl in looking at the same time, the game business is not in their games should do more to it?

"Said the number of ChinaJoy

Ninth China International Digital Entertainment Expo (ChinaJoy) exhibition area of ​​over 60,000 square meters. From China, the United States, Russia, Japan, Germany, nearly 300 domestic and foreign well-known game companies to bring balance games 500 exhibitors.

China's online game publishing industry, the actual 2010 sales revenue reached 32.37 billion yuan, up 26.3% over 2009. Expected to "second Five" China's online game publishing industry, the market will maintain an average annual real sales growth rate of more than 10%, reaching 57.8 billion yuan.