Shu-Lok
In the first half, China's online game industry appears placid, introduce new gaming products remains steady state, however, this seemingly calm market conditions, a great change from within the industry are breeding. In response to the upcoming players fatigued, online games industry is the number of virtual wealth simply leave the game, trying to regain the friendship of the players to the origin of the game, and with the surging tide and to the Tablet PC, the network from a simple game freed on the PC platform, to a more diversified development frontier.
New social networking features into online games
In early June, a grand game, chairman and CEO Tan Zhao announced that Shanda will be fully implemented "social network game" strategy, a third-party platforms and applications to the grand opening of the unity of the community game. There are also plans to make PC handheld devices and mobile terminal gaming communities synthetic larger community. Its just launched "Citizen Change" will become "social network game" strategy of the first products.
The move set off by the industry as the Facebook social networking boom, the first domestic online game companies in the online social-oriented products to achieve full integration. Prior to this a couple of years, social networking site in the development of the game plug-in for online games is not worth mentioning bigwigs, and thus to the development of this "Happy Farm" five minutes of the company and other small game development company . Two years later, the face of the player's "fatigued" by friendship interactive online games already have this feature to allow players to re-find the game fun to become a gaming bigwigs new development path.
Coincidentally, NetEase began similar attempt, the walk is different from the grand social route, Netease choice is just 10 years when the rise of the Chinese online game to promote the common way - the line activities. Online games to its old brand "Fantasy Westward Journey" as the experimental field, the players held a national exchange, the wedding ceremony and a series of players to people the nature of the line of social gatherings, this had already been the most active form of online business is to forget to the "Fantasy Westward Journey" has brought an unexpected new popularity.
Another direction of social development is the use of tablet PCs and other portable Internet devices, open up a new game blue ocean. You know, a few years ago, mobile gaming had nothing but a well-known online vendors do not want to row to hoe, and tasteless.
New Tablet PC for the online way
Games last year because of "an angry bird" unexpected success, a large number of small game development companies began to enter the ranks of mobile phone games, but soon defeated. The problem is that mobile gaming is too homogeneous competition severe, a game one star, will soon emerge a large number of similar games, but the downloads are not ideal. Research shows that in the year 2010, the new 60 phones and on-line gaming products, the product of millions of dollars of monthly revenue are few, nearly half of the product in just a few months or even half-way development is premature. This year, many mobile phone manufacturers started to make a transition game smart phone games on the terminal, and starts to do some PC games. The strange thing is, on the small game companies collectively delisting when the veteran began a massive online game companies to enter.
Last March, a grand $ 5 million acquisition of the largest forum iPhone, Wei Feng network, which became involved in the iPhone, big important step in content channels. This year, in the grand game of social-oriented layout, the mobile Internet into focus. In addition to "Citizen Change" will end up with the traditional Internet, social networking sites, smart phones, smart phones and other non-realization of full openness and cooperation, its another game, "Long Valley", will also be developed for smart and non smart phones version.
Corresponding to the beginning of July, Ninetowns entered in the form of stores' mobile MM ", at home and abroad to provide quality genuine end-user mobile phone games. Ninetowns in force before the mobile market, has done a sophisticated layout, channels, and Lenovo, HTC, Huawei, machine front market, Andrews market, more than 30 mobile operators and terminal channels to complete the laying of third-party applications work; in content, and GLU Mobile, THQ, Handygames other leading mobile game developers and publishers to establish channels of resources, it is clear that in the mobile gaming, Ninetowns has come prepared.
Obviously, the big gaming companies this year, the collective force in mobile Internet games, which is the overwhelming tide of tablet PCs to inseparable. As we all know, the reason why it has been difficult over the last mobile phone network is the key to scale, as the end products of mobile phones and other mobile platforms too complex, multi-brand, model and more a game, it is necessary for different phone models and system requirements for different configurations, the production costs of enterprises to the game created a significant burden.
Tablet PC's rise to a large extent of this problem can be resolved. Because Apple, Andrews and other systems on a small number of tablet PCs and smart mobile phones users gathered most of the high-quality resources, this part of the user whether the trend of spending power or influence, game makers are the most urgent consumer object, and because the number of terminals due to platform for highly intensive relationship, but also the difficulty of the game, R & D relative decrease. As a result, game makers have a game for the mobile Internet, the collective attack.
Diversity to make games full of new life
Not long ago, a well-known investment bank released a report entitled "2011 Investment Report, global video game," predicted, as social networking and the popularity of mobile gaming platform, and development of China's share in the global gaming industry will also benefit from 12% up to 25%, the U.S. dropped from 26% to 22%. By then, China will surpass the U.S. as the world's biggest "game kingdom."
In fact, the data from the other hand, predicts the development trend of China's online game industry - social networking and mobile technology. Just this year, well-known game makers are beginning to make a difference in these two aspects of the layout, look for a wide range of development, with a view to the new industrial wave arrives, seize the opportunity.
Among them, he moved to the transfer of web games to become profitable online businesses the pressure of choice. This year, a monthly game Tencent launched a web speed of the game, showing their intention to accelerate expansion in this area. Giant network is set up a new network called the Ho-based subsidiary of the main web game market. The company is also funding the Shanghai Media Group, the first for the domestic market of casual sports pages Q-pet game "domesticated hen war" has entered the depth of research and development stage, ready to market in the near future.
Open Platform is a new online business another try. Tencent Q + platform is one of the most beautiful one, now in its closed beta systems have been stationed in more than 10 games, many of whom are the products of other game companies, in the sharing of resources, while popular Tencent, Tencent also received a lot of profit gains . The grand game, through the giant network already had "18 plan", "win at the Giants" and other small game makers to support a platform to share their natural resources, has also been a lot of gains.
In addition, the overseas market also made new progress. Shanda overseas revenue in the first quarter reached 10.2 million, up 35 percent over the previous quarter, up 46 percent over last year; old export-oriented online game company Perfect World to go further, its 110 million first-quarter revenues dollars, total revenue from overseas (including licensing revenue and subsidiary income self-employed) and about 25%, it is worth noting that this year, Perfect World is no longer the game to foreign agents, but since entering a new overseas operational phase, the vitality of overseas business model and gradually increase.
It is obvious that a wide range of development models for the Chinese online game company is to achieve a deeper level of social technology and pave the way flat.
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