Metro frequent Vendetta: "alternative art" or "alternative marketing"

Recently, a Shanghai subway entrance channel Jingxian "through the female." Dressed in black hair, a pink costume lo shi, curved legs woman reclining on the floor, spread a "poster" explained what he wanted: "Nujia Qingyuan Village, this is the people, for no reason through this, body and belongings , seeking money for the journey to return home to daily grace. "When a man asked," through women "how to gratitude, the woman went so far as genteel and said" This should be sexual favors, but since recently homesick, until the return of the future, the small Women must be reported to the son of grace ", but turned out a" nurturing card ", saying" This is a keepsake, "and even playing from the popular iPhone4 phone number to ask for each other.

"It was a modern version of" Ghost Story "Well!", "I was in ancient times people do!", "She can take me through the back 500 years ago, ah?", "So through the tolls is to it!" ... ... readily photographed in front of onlookers, "Ray" sun screen on to it, "through the women" so the fire, and was reproduced tens of thousands of microblogging users, comment on a, for several days among the "hot topic."

Metro is "Vendetta" occupation

I do not know when to begin, as one of the hallmarks of a modern city from the metro show both the functions of any separate ways, "Vendetta" was supernatural. Netizens even compile this piece: "Metro story more full of delight and fun, if you take the subway, the harvest is particularly high. Looks like a comic, listen to like a joke, the realm of the big stage of life have been included here ..."

Back in June 2007, once it was to dress the way Altman, spotted in Shanghai Metro Line 1 and Line 5 of the transfer point Xinzhuang; July 2008, a "deer" and subway passengers picture spread in various forums, I saw "it" wearing a white coat, hand-held briefcase, had a giraffe head cover caps, the true face of their own cover tightly and act quite calm, but "Ray" was surprised passers inexplicable; October 2008, was broken into Metro's "mummy" surprised, the shape of a body wrapped in white gauze, "mummy" who greet passengers from time to time, shake hands, to a scared female passenger to book cover face, shouting: "Quick go away, it's horrible!"; people in August 2010 also wandering in the subway who "fox girl" remember, the woman was wearing a white dress, the head vertically and one pair furry fox ears, the most eye-catching is dragging behind him a nearly one meter long "tail" ... in "through women" coming out of a few days ago, and friends found a purple hair, white fluttering, hand-held golden wand of the "Athena" in the Shanghai Metro Line 2 Lujiazui Station by car, was issued a micro-Bo: "She is to save the world? seek the truth."

Man or for their own "marketing"

It is understood that, over the past haunt the subway, those "deer", "horse" was in all likelihood online games company to plan the trick. Last summer's subway "fox girl" was actually participate in game show ChinaJoy models. Not long ago ignited the subway, "Athena" has been identified as speculation, is in the perfect world for the game's new "Saint Seiya" rally. Role players, "the United States crooked" is also a series of online play, "Athena" pictures, photographed with the users of the subway, "Athena" is exactly the same. At the end of July ChinaJoy game show, "she" will call the remaining 12 "golden holy warriors" gorgeous debut.

This time "through the female," the origin being unknown, but some clues may indicate the exposed what. Giant CEO Shi Yuzhu was noticed the first time transmitted "through women" coming out of Shanghai Metro's piece to it, and left the following comment: "mine down, Xinshoucun girl, looks beautiful, she is unknown, ridiculous behavior . "a netizen bluntly:" to see that this is a giant network of ridiculous marketing plan 'through the Girl' by claiming to be from the 'Qingyuan Village "is the Giant's online" journey "in an initial scene The game has just launched on July 20 a new piece of information. 'Through the woman' out of 'token' is also printed on the online "journey" sign. "Whether it is online and the company's publicity stunt, or the player's self-hype, are able to escape the" marketing "is suspect.

Such behavior is "attention seeking"

"All kinds of underground Vendetta practice from more than traditional marketing model, but also a marketing communication of performance art." Psychology professionals told reporters: "to performance art as a form of publicity, not only weakened the marketing or The purpose of advertising, but also the art itself from the reach of the ordinary into the sacred halls of drag hearts of the audience. a lot of performance art will be invited to participate in the general audience, to increase the viewer's sense of identity on the behavior of artistic creation. "East China Normal University Counseling Xu Kang teacher center also held a similar view: "relatively closed underground space is a mandatory to accept the objective environment, the audience is usually between the passengers, they themselves are more concerned about the surrounding information, so the subway to 'live ad' The sell more targeted consumer groups. "He believes that the behavior of underground Vendetta arts for young people played a considerable allure. Study its contents, such acts in recent years Japanese anime cosplay (short for Costume Play in English, refers to the use of clothing, accessories, props and makeup to play the animation work, characters in the game), a common practice and through the novel type of network, network games, television and movies has a lot of sought after, "Consumer psychology of young people generally have a novel fashion, self-expression, reflecting the personality, impulsive characteristics, therefore regardless of performance art's 'live ad' in the evaluation of young people to get is playing the praise, the total can easily capture their attention, and often it is this group of people online, animation and other areas of strong consumer. "

Subway frequent these strange "performance art", so that some social scientists worry about the security of public places. An associate professor of Tongji University, told reporters: "Shanghai metro average daily traffic of 500 million people, equivalent to a quarter of the city's population to be around in the underground movement, the extreme on this figure is close to 7 million people. There is no space transform Metro show, and any degree of onlookers, will become security risks. "those" acts of artists "to attract attention, often also gathered in the subway, which is more detrimental to passenger evacuation. He admits: weird behavior caused by the 'sensation' behind the need to consider the subway as the crowded public transport, whether to go its own way of these "performance art" foot the bill?