For the soundtrack, is no stranger to Chinese audiences, slightly older audience that will be dubbed the golden age of felt a particular emotion. Once upon a time, the domestic audience that no matter what country the film, the actors are saying in Mandarin. English is not popular in that era, dubbed foreign films is synonymous with the audience accustomed to Tong Zirong endorsement Zorro, the equivalent Takakura Peck, Jian-Hua Ding if not the voice of Sissi will be something missing ... ... the Shanghai Film Dubbing many studio dubbing dubbed by many viewers considered to be comparable with the original film performances, even beyond the latter and handed down the art.
Three decades east, west three years. Times change, has been dubbed underestimate. The pursuit of fashionable audience look original, English subtitles appear on the screen called qualified foreign-language film. But dubbing is not as tasteless, like the voice actor is not simply the audience imagine the translation. Hollywood star "endorsement", the Japanese seiyuu idol, are "voice actors" guide the new direction, a glorious past and the decline of the Shanghai Film dubbing Factory also create a new "voice of industry."
Professional lean, all-star could not handle
Voice dubbing from star to star
Peck (Great Detective Poirot), Qiu Yuefeng (Rochester), Sun Daolin (Hamlet), Tong Zirong (Zorro), Li Yang (Donald Duck, Monkey King) and other voice actors are the master minds of the audience figures, is that age of faceless star. When the left most of these well-known masters, professional lean, "all star" excuse succession.
Learn from the Hollywood animated film star voice mode 1999, Shanghai Animation Film Studio produced "Lotus Lantern" invited Jiang, Peisi, Xu Fan and other film stars to voice, set off a domestic film industry "voice star" trend, Since then, "Storm Rider" invited Richie, Nicholas Tse, Han Xue, etc., "Malan Flower" There Hao, Yao Ming, Lin Chi-ling, etc. to help out, "old man" with Deng Chao, Han Yu, Li Chen, Liu Jinshan, Sha Yi, Zhang Junning, Feng Shao Feng, etc. even Feng in "Open Season" in "just for fun", this year's Chinese New Year stall, "Panda Story," had also invited a number of CCTV and local TV "talking heads" to join voice, hit the "Voice Story" billboards ... ... Moreover, the introduction of a large star has begun using voice. "Matrix" Yapeng invited to the "Rio" voice, he "Jing Gege," as dull voice has been criticized. After "Shrek 2" by Zhao Wei, Wang Xuebing voice has been a target of criticism. Although Xu Fan in "Finding Nemo" in with the "blue emperor fish, Dolly", Fan Wei as "Cars" with the "die children" and the occasional surprise, but the overall levels are hardly satisfied. An embarrassing situation is that the voice did not make the movie star made a surprise box office success and look forward to the star effect is not obvious.
Experts said that China's animation industry, and have been repeatedly mentioned the story of creativity, production technology, picture effect, compared to other aspects of marketing, publicity, and animations are often only be treated as a publicity gimmick, star voice seems to be the most immediate means of marketing, but the star is not just voice to promote the film by stars, not simply according to the star looks or voice to shape the character, but as far as possible to star in his own unique acting skills to participate in the animation creation. Chinese animation industry make the stars and the role of the lack of quick success and a high degree of unity, but "Star Voice large platter." Li Yang believes that: "the film star will bring added eye effect can also be provided to the media topic, but if the sound does not meet the star role, in fact, not only harms the quality of the film, also undermined the star of his own image, so I insist that you can find a star, but must meet the requirements of this role, it is not, not as to the professional people to do. "
The real star is the voice used by film distributors as a means of commercial operation, excessive pursuit of commercial viability leaving an artistic component is missing, leading to pathological development of the domestic industry voice. China's voice to create stars, so that they can enhance the voice work of art, but also a guaranteed box-office revenue of "signs", which may make the domestic voice market revitalized one of the best ways.
Expertise to the market, behind the scenes to multi-
To foster the development of voice actors from the voice of industry
"This is how good your mouth?" "You control the silk!" Aggressively in the recent "Kung Fu Panda 2", the Chinese version of the voice to bring audiences a lot of the audience praised the network of its "boom" pragmatic just right. Aimed at children, the family audience to introduce animation market, the vast majority of viewers choose to watch the dubbed version. Data show that in the first half, the introduction of animated film in China, won nearly 10 million total box office, a new record, while the annual box office animated film market in China is expected to more than 1.5 billion, equivalent to 2004 China's total annual film market box office. Jedi counterattack began dubbed, is a breakthrough animated film. Way voice actors rapid development and huge potential domestic market together the animation.
The 1980s, dubbed the Chinese people to re-open a window to understand the world, it is the most glorious era of voice actors, is Shanghai plant dubbed the golden age of film. "Chase" after the release, playing Mayumi Japanese actress Ryoko Nakano in China to enjoy in Japan do not enjoy the treatment, "Mayumi" special writing thank Jian-Hua Ding, for her own to China. Today, the factory manager in Shanghai, Liu wind the film dubbed the office, also has a letter of appreciation from the Fox, the content is translated on the plant and thanked his voice to Garfield was the second time this artistic image creation, so film considerably. "Kung Fu Panda 2" in the "Bao" is Liu Feng, a role recently. Plant age on the translation continues, with predecessors, the new voice actor even more from behind the front, from voice to become diverse. Liu Feng told reporters: "We are not now known voice actors, sounds excellent. Seiyuu should run through the backstage, but also a kind of artists can not hide behind the scenes."
The current training model selection of voice actors, is very close to the Japanese voice actors, not only is the sound show, display more talent, as well as mimicry, performances. The voice actors, many young people aspire to become professional. Zhejiang Institute of Media and the new "voice of the professional film and television," 35 places to attract more than 8,000 registration. Competition is also a variety of voice actors come and go. This year's "Monkey Award" seiyuu contest attracted more than 80 colleges and universities nearly 400 teams participate. The Chinese first seiyuu contest attracted thousands of people apply.
In the end the first half of the Seventh Animation Festival, Shanghai and Hangzhou, film dubbing factory has signed an agreement of intent, will jointly set up in Hangzhou, "the sound industrial base." The base to carry out film and television, including imports dubbed, animation and game sound design and production, domestic TV drama post-production, radio production, advertising, sound design and media production business full-sound packaging, in addition, this year set up the voice of professional guidance "Only excellent college," to carry out seiyuu training, art school exam training, artistic language Grading training, audio production training, training business. Active in a "sound industry" on the translation of plant transformation is born.
Stones from other hills
Hollywood: the actors, not the voice actor
Hollywood animated film swept the world, star voice contributed. For Hollywood stars, the voice for the cartoon is not obsessed with simple lines, but with their own voice to help the animation department to complete a role in shaping, is a completely sound performance. Therefore, star voice of American animation is not purely promotional selling point, "their performance value, can not see the things that come out." These "vocals" by itself is the animated film of the organic component, so some people say the image of Bao Kung Fu Panda is the animation and character designer and Jack Black co-created, in part, the virtual world of animated characters, partly due to Black's interpretation.
To produced the "Kung Fu Panda" and other hit large areas of "DreamWorks Animation" for example, of course, the first animation production process, or stories, these stories are stories by the specialized departments and the director work together to compile, and then there are professionals to help draw storyboards; director and story departments holding hand-drawn storyboards to fight to the top of a large plate, owners and managers are generally passed, writers began to increase dialogue; dialogue after the actors started out involved: according to the story board and draw off than to record a good story, this figure increased to the animation department to action - that is, first, voice actor performances, animation only. Peacock played with the voice of Gary Oldman, Shen princes in "Kung Fu Panda 2" on the front with a three-year period - this is "DreamWorks Animation" habits, provided valuable rewards. Prior to "Shrek 2" voice of Princess Fiona Cameron Diaz, one-hour "vocals" fee of up to $ 35,000. This country star voice for the animated "crash course", "obligation vocals" in stark contrast.
Hollywood animated movie's star system has been able to play the power, but also because each image is an animated character and voice actors according to design of the air, the most obvious example is DreamWorks' Shark Tale, "but Robert Denis Luo Jingdian the mole son, also point in the Godfather imitation shark boss's face. Hollywood star animated voice and video in such a high degree of unity of character, not so much as these stars are in the voice is that they express themselves. Combined with the image of the stage behind the sound produced is not a coin out of the three-dimensional sense, but from the beginning of integration in creative role in this animated film is perhaps the United States to conquer the secret of the audience.
Japan: not only voice, but also is a popular idol
Japanese seiyuu training system is perfect, there are more than 100 professional seiyuu school year more than 2,000 professional voice actor training, employees form a pyramid. According to 2008 data, the highest-paid Japanese animation seiyuu Megumi forest about 5.3 million yuan in revenue, but the vast majority of voice actors are ordinary working-class. Seiyuu in Japan has its own firm, the same packaging as the artist to develop. Voice actors are engaged in voice work, you must develop the first voice actors to learn. Along with animation and voice actors these years the continuous development of the industry, voice actors are in Japan and even the world's growing influence has become an integral element of the animation industry.
Japanese dubbing industry was born in the 1920s, from the 1960s, Japan introduced a large number of foreign TV films, contributed to the development of the first Japanese seiyuu peak. 1963 Tezuka Fuji TV television cartoon "Astro Boy" marks the Japanese animation industry, the initial establishment of seiyuu. But when Japanese animation voice actors dubbing animation industry in China encountered a similar dilemma - they just work behind the scenes staff, as the role of the shadow, not the audience know them, they do not even care about what is a group of people.
"Space Battleship Yamato" voice actors in the history of Japanese animation called a landmark work, this Japanese adult animation pioneer for the voice actors have a chance from the backstage. Many women viewers liked the film's leading man into the ancient, many male audience obsessed with the film's heroine Sen snow. With "Space Battleship Yamato" success, Kamiya Akira, Toru Furuya, Guchuan Deng Chi-fu as the handsome image of the film dubbing voice actors who formed a band, started in parallel with the seiyuu music industry career. This is the first animation voice actors to enter the career of the case. Since then, the popular cartoon girl, but gave birth to the seiyuu idol. Japanese animation voice actors from the industry began in the mid-1990s, when the selection and hiring voice actors, voice actors to consider in advance of their own appearance. Appearance is not inferior to a group of animated characters and quite a new generation of star quality voice actors become glamorous, the stage performances they attend more events, become a voice, singing, performing artists and other habitat capability. Seiyuu work has now completely not simply a voice for the role, mobile phone ring tones, CD to sell, sell albums, radio, etc., as long as the media could hear the human voice, the sound of their voice actors are all leaving.
This series of articles reported by the reporter Wei Xin
Glossary: seiyuu
Word from the Japanese seiyuu. "Excellent" in Japanese is an actor, performer means, Tracing the source comes from the Chinese. In ancient China, said the opera actors as Actors. Seiyuu, by definition, is to show people a voice, said that the traditional voice actor. Japan's animation industry and developed a profound culture to become pregnant anime seiyuu industry fertile soil. In Japan, voice actors in the community can be called a superstar, not only behind the scenes, more active in the foreground, fame and fortune. Seiyuu in Japan idol phenomenon can be described as unique.
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