With the national level "five-second" cultural industry planning forthcoming, recently, Guangxi, Nanjing, Hefei and other cities within the region have launched a special cultural industry planning, planning from the government established the importance of cultural industries, and development of cultural industries in the region has set a clear goal.
However, in planning a large number of local cultural industries and the introduction of a positive increase in the number of surface behind the prosperity, it also found that planning is also exposed to some extent, the existence of many governments around the blind impulses, and exist more or less Some divorced from reality, or against the law of industrial development of the concept.
Planning to local conditions
According to the inspection has been recently introduced and forthcoming local cultural industries, "second Five Year Plan" information, the reporter found that, although the local plan is still showing a large and indiscriminate and other issues, such as the local planning is still generally raised to focus on the development publishing, radio and television, cultural tourism, creative design, digital animation, advertising, exhibition and recreation and other cultural industries of all categories, but at the same time, provincial and municipal places more emphasis on local conditions, especially number of prefecture-level cities and county-level city, are in the planning with local reality presented in detail how to combine the latest urban planning and construction of industrial parks and cultural facilities and other specific measures.
Such as Hefei, Anhui Province in the recent introduction of the Cultural Development Plan proposed, Hefei on the existing neighborhood characteristics, based on integration of resources, create a number of cultural blocks. This is also the number of cities in the development of local cultural planning are generally referred to, namely, how the existing cultural facilities and local businesses to create a new culture based on industry projects.
According to the Bureau of Hefei SMG new cultural industry at the relevant person in charge: 'Hefei' second five 'the introduction of planning, both in the light of local conditions on the basis of Hefei, Hefei, local conditions make the development of cultural industries in the next five years the goal, also draws extensively on other cultural industries in advanced areas of relevant experience, such as the planning work will include the establishment of "mayor of Hefei, in 2011 focus on the cultural industry research topics," cultural workers to selected cultural province of Sichuan and other field trips, learn from others advanced experience. "
As the southwest border of Guangxi and the northern Gulf and Southeast Asia face unique location makes the development of cultural industry has unique advantages and mission, the Guangxi "five-second" cultural industry planning is also unique in that read: "to become the Guangxi Construction cultural hub of ASEAN, ASEAN's main Chinese culture to the provinces, and has become the western highlands and the northern Gulf cultural industry cultural industry circles, as a characteristic of the times, Zhuang Autonomous style, harmonious culture compatible with the strong areas. "But the reporter also By comparison, the next five years Guangxi's cultural industry development goals and Yunnan "five" in the development plan targeting, to a certain extent, there is overlap of the Department. Therefore, how to avoid the cloud Guangxi provinces next five years in the cultural field of duplication and unhealthy competition and other issues, not only is the cloud Guangxi provinces of cultural workers need to seriously consider is the advantage of having the same provinces and cities in the development and implementation of development of cultural industries need to learn a lesson from the planning process.
More support for small and medium cultural enterprises
With the recent financing of small and medium cultural enterprises and other issues become more prominent, how to help small and medium cultural enterprises the government level has become a top priority for the development of cultural industries, especially in small and medium enterprises as the mainstay of local cultural industries, survival and development of SMEs fate is related to the cultural life of local people and the level of richness.
Reporters noted that the local cultural industries have a certain degree of planning for small and medium enterprises in the financial, taxation, land, and human resources to develop a series of preferential measures, such as Nanjing, Jiangsu Province recently issued "" five-second "cultural industry development planning "is mentioned:" meet the policy requirements of the newly established cultural enterprises, from industrial and commercial registration date, retained part of its municipal income tax, subsidies for the first two years 50% 30% 3 years after the subsidy. "
This is for middle and small cultural enterprises is undoubtedly a blessing, but for those responsible for small and medium cultural enterprises, they did not surprise, because the focus of local industry planning, large-scale culture that is still listed enterprise groups and cultural enterprises. Earlier, according to media reports, the forthcoming Beijing "five-second" cultural industry planning, still focused on fostering cultural enterprise groups and listed companies, the provinces and cities which are planning to be highlighted.
However, National School of Administration, deputy director of the Department of Social and Cultural Qishu Yu said: "'second five' during Beijing's cultural industry development should focus on cultivating the market environment, especially small and medium cultural enterprises should be committed to being a paradise, such as a few days ago, I was doing children's entertainment and a well-known person in charge had to chat about Beijing's cultural industry business environment, the official said Beijing's cultural industry business environment is not ideal, this is not suitable for their survival and development of small and medium cultural enterprises. "
Cultural Industry Research Institute of Peking University, said Chen Shaofeng: "While local governments in planning the introduction of the culture industry launched a series of support policies for business, but many parts of the policy is only to give state-owned enterprises or enterprises with good relations with the government, rather than to support good projects and good business. this area has led to support outstanding projects and enterprises Pratt & Whitney, lack of enterprise development and promotion of cultural industries play an active lead role in promoting a new policy is unfair; another On the one hand, those who did not receive subsidies, companies do better, but to develop a policy-dependent, the result is the formation of a waste of money and the use of the unreasonable. "
Avoid blindly follow the trend of cultural industries
Since the "promotion of cultural industries have become a pillar industry of national economy" is written national "five" plan since the provinces of the "second Five Year Plan" also spontaneously this objective, and have put in over the next five years to achieve a cultural industry accounts for 5% of GDP, and even more, as a regional center of cultural industries, cultural industries have become for a time local officials, the new measure of performance.
Develop the cultural industry in general is a good thing, but the development of cultural industries can not be blind, because it requires certain basic conditions, including the areas (cities) need to have a certain economic strength, have a certain talent pool and industry supporting resources. Newspaper has published an article made, not all areas (cities) are suitable for the culture industry as a pillar industry, local governments should avoid blindly follow the trend.
Therefore, the next five years, local planning in the industry after the introduction, how to avoid the pursuit of only the number of "pillars target" and ignore the people's culture as well as ignoring the issue of quality of life, will become the focus of cultural industry one of the issues. Meanwhile, Chen Shaofeng said, should avoid cultural industry projects become the face of local government projects. "Cultural industries or the local display with the image of the effect of publicity, but this effect is a combination of industrial development makes sense. Many works of local government spend money to save face, if not have the consumption-based local government to spend big money to do music Festival activities, the lack of economic efficiency, the results into apportioning costs, capital outflow face-saving projects. "
Culture Minister Cai Wu recently spoke in cultural work, must not drilling, out of the will, engage in cultural leap. As for the general planning of the local industry's industrial park to be built and cultural policies, then perhaps the Minister Cai Wu is a good warning: "treat the development of cultural industry issues, and must be freed from the traditional thinking, from the transformation of government functions to understand the perspective, the government can not directly do business, government functions for the development of cultural industries provide a good environment, good policy guidance, improve market supervision, not pre-empt. current in revitalizing the cultural industry, the government can not pay special attention to offside, not only to increase the value of GDP standards, not the cultural park, real estate into an industrial base, can not engage in redundant construction. "
Our reporter Yang Haopeng
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