According to the Voice of China "Global Chinese Radio Network" report, made the movie "Steel Chin" release on the 15th of this month, no big-name directors, big stars, this small film production costs for the actor Wang Qianyuan first won last year's Tokyo Film Festival the actor, and later in several other series of award-winning film festival, known as the "2011 First word of mouth" works. In addition, senior film critic gives praise and recommendation, "Steel Chin" in watercress network, Web sites such time is even more favorable by many fans. In the watercress online, with more than 86% of users in the five-star system of rating criteria are given more than four weeks of evaluation.
However, people are looking forward to an excellent reputation in the "Steel Chin" box office miracle can occur when the film released 10 days after the encounter inevitably cruel reality: a small row of film screenings, box office cold. Repetition of the art film "praised" the nightmare. Recently, the "Steel Chin" producer and starring Qin Hailu is still a thousand words blog published a long article for the "Steel Chin" at the box office Jianlu.
Well, "Qin Gang's" Why hit a reputation for cold-hot box office? Made small films the way where is it? Now we connect 北京新影联 vice president of high military theater to listen to his interpretation:
Moderator: Mr. Gao, hello! Please tell us where you first learned of the "Steel Chin" how the current box office? There is an exclusive piece of cinema.
Gao: The current "Steel Chin" total box office of about 500 million at the box office is not very satisfactory, and it is super good reputation that the formation of a very strong contrast, praised called this phenomenon in the Chinese film market Many, many films at the box office was good but not good, but there are some very high reputation sucks but the box office, this phenomenon that it is not normal, but the current film market situation, have occurred can be considered normal.
Moderator: It seems "Steel Chin" While word of mouth hot, but the box office is not satisfactory, then you think why?
Gao: I think it is a good thing and tends to appeal to audiences between the two groups, generally applauded applauded in the circle, draw a large audience in the film market on the latter, so different people for different needs of the film resulted in applause and the box office between differences.
Moderator: contrast is now aggressively, "Transformers 3" release the first week exceeded $ 400 million before the China-made large "Party Albert" has exceeded 300 million at the box office. So, how can small films made in foreign and local big-budget blockbuster obtained under attack from a market space?
Gao: This phenomenon is also because "Steel Chin" Select the grade is not very favorable, he chose at the time of "martial arts" "Party Albert" "shoulder Butterfly" "Far Cry" this space for several markets, Six days later, and his super-blockbuster "Transformers 3" on the release, so its share of the schedule determines the location of its possession of the screenings are not many, in fact, not all of the dramas that are the result, for example, 3 year We made an early film dramas called "Guanyin Mountain", "Guanyin Mountain," the cost, reputation and "Steel Chin" particularly similar, but because of the grade selection of bits, so an investment of less than 1,000 yuan. " Guanyin Mountain "finally made 78 million at the box office results, it is a successful precedent, but sometimes in the operation schedule of the parties often choose poorly is very anxious, anxious to release it always, I think your choice of a suited to their line up for the film's schedule is very important in terms of a film.
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