As of July 20, the network made play "Old Boy" in online traffic has exceeded 94 million times.
Reporter Li Tsang
Recently, some foreign media reported that Baidu's video site Fantastic Art, a new round of financing will be $ 300 million, of which a subsidiary of Legend Holdings Limited, Hony Capital invested $ 200 million investment led, Baidu will vote with $ 100 million round of financing Upon completion, pre-investment Fantastic Art $ 700 million valuation. The morning of July 18, Fantastic Art, said in a statement the new round of financing $ 300 million news is not true for the new round of financing-related information, Fantastic Art, will be disclosed in due course.
Running: The Silent War arms
Behind the seemingly simple message, but it is the moment the reality TV show have skyrocketed: 3 years ago, less than 1,000 yuan a TV prices set to rise to 20 million by 2010 episode, to this year, with the influx of hot money , offer 500,000 yuan, the hottest exclusive drama about jump to 80 million to 100 million an episode, up to 800 times to soar. Film and Television serious price bubble, while the increase in the cost of buying the copyright, but also to bring television and video sites a lot of pressure.
Enthusiastically participated in the face of artificially high royalties for film and television drama, a video site opened between the silent war of arms, relying on secondary Youku $ 400 million of additional financing, Thunder and Tudou are seeking public financing, the major site refused to give Why 1 million yuan a set of TV series also sell moving?
As long as the traffic has a considerable audience, the site will be able to invest enough to attract advertisers. Data show that in 2010 China's TV viewers to watch TV 32 minutes per day, while network TV viewers to watch a single per capita has reached 3.5 set. Youku editor Zhu Xiangyang said Youku daily visits more than 35 million, of which the majority of television. It is understood that Youku single TV set in 2010 the highest bid does not exceed $ 200,000, this year has reached 80 million, resulting in a copyright on Youku spending only increased by nearly 50%.
Frustration: "then you have to bite the buy"
Hunan Satellite TV has recently launch the "new My Fair Princess" sold online copyright transferred 30 million, to be the exclusive network broadcast rights to the play video Sohu, said, "then you have to buy teeth." Despite the high cost of film and television drama But as long as the content to attract viewers, advertisers will naturally follow, and Sohu also by copyright distribution to other video sites, thereby sharing the cost.
"It is now not allowed to look like before you play, be installed to see photos, an idea even if there is an initial grassroots team, determined to do, because the market did not leave more time for you to make decisions." Zhu Xiangyang At the launching conference. Often not a shooting script, there were already a lot of buyers queuing up to buy. This TV drama is now the market situation, production company is selling "futures."
An industry veteran, said such competition so that the buyer must not only withstand the high prices, but also at great risk, not shooting a drama, you never know in the end the audience likes it or not. Thus, in order to ensure the ratings, many television series and video sites to buy when "only the wrist" tendencies, a few of the biggest names in film if children hold the line, not easily start. Results, open to the gurus of the astronomical salaries, further pushing up the price of television. Sources said the domestic famous actors fee in these few years is multi-fold, Cecilia filming of "The Fugitive" is a record 1,000 million paycheck price.
Zhang admits that some current high prices are not normal: "This play has become something of several large sites, not enough financial strength afford and now the price has a relationship with the capital market frenzy, very easy finance finance, capital Captain money over to the production company financing. "
To: self-made play into the trend
TV drama is one important reason for price increases in film and television production is hot money inflows. As the television production threshold is not very high, started taking a variety of resources, wants to squeeze space, a lot of hot money led to TV prices artificially high, large companies and employers have to invest money left film and television production, making the market a bit irrational.
Zhu Xiangyang said that Youku order to ensure the normal operation of the site, on the one hand will continue to buy good TV dramas, the other to save themselves, would increase the drama and custom-made drama production. Thus, not only reduce costs, but also master the priority.
It is understood that the video site has been gradually to their investment shooting movies and television direction, Youku made drama "Youku produced" includes "Old Boy", "Miss Puff" Tudou "Utopia's Office," "Welcome to our love" and some rich network elements listed popular drama, do close to the users of the product, the user what they need, care about what is better able to attract the audience's access to the market, investors no longer vote in the first game and then sold to shoot a lot of bad television , and then sell advertising to impose final game of the audience.
In addition to home-made and purchased, the video Web site may also with television and film companies. Zhu Xiangyang said: "The self-made and purchased, we attach great importance to these two directions, the future will be to invest in film and television drama, to explore and television, film and television companies of the model." It is worth mentioning that Youku purchase 50 exclusive drama is not necessarily exclusive broadcast on Youku. Youku just purchased a 50 play the exclusive right to network dissemination of information, may also be distributed to other video media. In other words, Youku distribution process can be recycled in a copyright costs.
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