The reporter Zhou Nan Yan
With "Transformers 3" round aggressively, many made films compression forced off the assembly line even screenings. Released in July, the dozen made films, the martial arts giant system "martial arts" is hard to make money, known as the "reputation of the Year" and "Steel Chin" is also popular. At the same time, a hat labeled a bad film, "God of Wealth Inn" has box-office billions of dollars; another bad movie "Far Cry" into the summer box office "dark horse", so far football was 8000 million at the box office. There is no box-office reputation, bad reputation of making big money, no wonder some people exclaim mainland film market Jiaoren unpredictable.
"Pit father" Thriller record box office record
Thriller "Far Cry" released in early July, the attendance even more than "martial arts" also higher, far beyond the theater is expected, then the major cinema film screenings for the film to increase row. July 21 release of "Transformers 3", "forced" off the assembly line with the schedule have made films, but only "Far Cry" has been in the theater to maintain a certain number of sessions. But see the movie the audience condemning, "into the theater regret that the intestines are blue, is a downright lousy movies!" Mr. Lin has the audience after watching the films, complain that the film is the story worse, even to buy not worth half-price ticket. More users are so straightforward that the film "pit dad" (the meaning of cheating).
"Far Cry" the story is no suspense, horror effects throughout the whole movie, it is only by constantly shaking the screen, from time to time to surprise people smoke and the sound of screaming starring Yang Mi from start to finish to create. "The film is not intermittent screams at the beginning there Yijingyizha effect, a look back, do nothing happened!" Lin ridicule, not the film one o'clock horror atmosphere, much like a farce.
However, this investment is only 500 million, watercress net score only 3.3 points (out of 10) of the film, it has already received more than 8000 million at the box office capsule, refresh the mainland thriller at the box office record. Of course, starring Yang Mi is the box-office success made a great contribution, which is almost the industry consensus. Yang mentioned the influence of power at the box office, Huaxing International Cineplex Zhongguancun store assistant manager, said Liu Hui, in fact, every year, many domestic horror film release, box office more than 30 million yuan has been very good, "Far Cry" to achieve such good results, Yang's power play drama accumulation 'fans' popularity has played a leading role can not be ignored.
Similarly, the "rotten piece of the King" director Wong Jing's "God of Wealth Inn" Although poor reputation, but does not prevent 100 million for its box office. Film Nicholas Tse, Nick played a funny comedy route to go, Nick wearing buck teeth or even ugly, but also won the "fans" sought after. "Jing crazy comedy routines without any substantive change, but people still eat this set, also shows the audience with an aesthetic inertia." Hemp rope critics said.
Sincerity of the film market crashed for a series of
And shoddy "Far Cry", "God of Wealth Inn" compared to "martial arts" investment of millions, cast and film quality are rated as large, but the release was nearing completion, the box office only 1.6 million did not reach the film side The box office expectations. Critics Xiaowei, said: "Humanity is full of law-abiding, Chan does not want to make a traditional martial arts, it is this ambition, or caprice, it is difficult to attract the audience of traditional martial arts."
Recently released art film "Steel Chin" an excellent reputation, but sink like a stone in the film city, more people to marvel at. The film tell a laid-off workers, bent his daughter trained pianist, with the former workers in the run-down of the plant to begin the journey of hand-made piano. Life for many films have the same experience or background of the audience burst into tears, a line is received. However, it is from the June 30 release has grossed less than $ 5 million.
Analysis of the industry, "Steel Chin" frustrated at the box office shows that wine is also deeply afraid of the alley, then a good movie these days needs publicity. Although the film got the Tokyo Film Festival award winner, but released before the film side and did not do too much publicity, there is no arrangement to rally around creative. The same is to obtain the Tokyo Film Festival Best Actress Award of the art film "Guanyin Mountain" because of creative promotional tour across the country, eventually made more than 7,000 yuan a good box office.
"Steel Chin" person in charge of publicity Zheng Jing, the "Transformers 3" a release, many theaters had no longer to the "Steel Chin" row piece. Although the film side in a hurry is also very sorry, but we all know are aware, from the audience's point of view that it is no way and "Transformers 3" to compete. Earlier release of the animated film "Quebec pull" situation and "Steel Chin" exactly the same. Film circle quite good reputation, but the box office at 300 million, while its production costs as high as 35 million yuan. "Transformers 3" release, the film in most theaters have disappeared, this summer has become the investment profile, contrast ratio of the largest film collection.
Urgent need to enhance the aesthetic audience
Lousy movies which attract crazy, good film bleak deserted. Analysis of the industry, "Far Cry", "God of Wealth Inn" to achieve box office success to a large extent due to the type of clear commercial films. As a thriller, "Far Cry" from the poster to the trailer, publicity, have successfully passed to the target audience valid information. "God of Wealth Inn" is so dedicated to playing comedy slogan funny, fun is not high, but the position is very clear.
In fact, in previous years, the summer profile, made films in the most out of the box office "dark horse" is also, without exception, thriller, funny comedy. Prior to the "Shi Quan nine U.S.", "Forbidden City Cop dog" Although poor reputation, but they earned pours; thriller "different degrees apartment," "Deserted Inn" also won the box office at low cost . "These low-grade film, perhaps in pursuit of artistic director held in contempt, but now the audience is not just a minority interest and sincerity of feeling the film critic, is visiting the more tired the general audience into the theater entertainment." Film Studies Jiang Yong, experts believe that there is a market lousy movies, good movie no one asked, with the current tastes of the public entertainment is not high inseparable.
However, bad film bad reputation, the reputation of being corrupted made films. "North of Hong Kong are mostly directed at the hot money to the director, especially Raymond Wong, Wong Jing and his ilk, led the entire Mainland films to live in dreams where to go." Some netizens to express anger, although this rotten piece into the theater the audience Fudge , made films but can not prop up the market's long-term development.
In contrast, there are friends behind, "Steel Chin" at the box office number is difficult to see, but there are feelings, have to play the film is Chinese film should be shot. Jiang Yong believes that "this type of movie theaters need more support, but to give the theater time, to give the audience time to enhance the viewing level, which is the need to accumulate. After a good many similar films, and perhaps to change The current projection pattern. "
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