Had become the hot new media news media starting

Blue Book of China's first opinion issued

Had become the hot new media news media starting

■ I new report

July 13, Social Sciences Documentation Publishing House and Shanghai Jiaotong University in Beijing, jointly released China's first public opinion, the Blue Book - "Chinese society, public opinion and Crisis Management Report (2011)." Blue pointed out that new media is increasingly becoming the first of many hot news media, but the traditional media's influence in the public mind and credibility is still higher than online media. Blue Book integration of Journalism and Communication, management, sociology, psychology, information security, multi-disciplinary research perspectives, using a combination of quantitative and qualitative methods, public opinion, Chinese society in 2010, classified opinion, business opinion, a personal opinion, etc. in-depth study of the system. The book editor, National Chiao Tung University Humanities and Arts Research Institute, writing thank Yungeng describes the process of interdisciplinary research teams, characteristics of quantitative research, a brief release of "Chinese society, public opinion and Crisis Management Report (2011)," the main content. In 2010, public health, corporate finance, disasters like frequent public opinion and social livelihood of the people involved in police law-related public opinion continued high class. Year at least 155 influential community opinion hot events, the equivalent of 2010 with an average of less than three days have a greater impact of public opinion, hot event. With the new media's influence on Chinese society, an increasing number of new media, public opinion has become the hot spot of the starting media. 138 in 2010, hot social event of public opinion, new media exposure for the first 89, accounting for 65%, 56% more than in 2009 increased by 9 percentage points; traditional media exposure for 47, accounting for 34% , compared to 10 percent decline in 2009.

Blue Book that microblogging directly identify new issues, but also from the traditional media where the "stolen" away part of the agenda setting power. At present, public opinion is forming a new mechanism, which first reported microblogging, traditional media continue to follow up, through the interaction issues, a common set off a tide of public opinion.

It is worth mentioning that in the wave of the impact of new media, traditional media news site sponsored by their increased gradually influence. In 2010, public opinion, social events, the first exposure for the network news media are more concentrated in the traditional media-sponsored web site.

Blue pointed out, public opinion, the main crisis intervention response speed has increased, but the overall low capacity to respond. This proposal: to strengthen the monitoring and analysis of public opinion, information, and judged to enhance the capacity of early warning of public opinion; change public opinion, management concepts, cooperation rather than confrontation; enhance the ability to use new media to broaden the channels of information dissemination; the interests of sound public opinion, the coordination mechanism, focusing on communication with the injured party; improve issues management to effectively guide public opinion.

Leadership from national ministries and experts and scholars in Beijing with the Blue Book on China's social opinion and launched a deep crisis management seminar.

State Council Information Office of the Secretary Hu Weiping, director of training of cadres fully affirmed the Blue Book publication, emphasized the importance of public opinion research in our society, pointed out that the book is propaganda for the government departments to understand and master, analyzing public opinion provides an important basis for government work, government decision-making is important. Supreme People's Procuratorate Judicial System Reform Leading Group Office Hongxiang pointed out, the book reveals the new situation, the characteristics of public opinion in our society, laws and respond to suggestions, very theoretical, guidance, application, public opinion research is unique in our society's important research results. Hongxiang that China's current period of social transition, social conflicts with "contacts increased, reducing light" feature, the main crisis is very important to enhance the capacity to respond.

Wu Ge Blue Book Central Discipline Inspection Commission Secretary that the case not only rich, data enrichment, the content of a solid, broad, and quite deep, meticulous and precise, rich academic, is the rare, high gold content of the social opinion research. Wu Ge, China has shallow public opinion research, and the book makes up the state of research in this field. He recommended the book to further strengthen the breadth and depth of research, the breadth of the cultural, humanistic, philosophical, political, social, economic and other areas of extension, the international theory in depth, the index build, the principle to explore the theoretical aspects of system construction and other development.

Chinese Academy of Social news director Yin Yungong that the current high public opinion in the social conflicts with prominent Chinese, transmission of information technology revolution are inseparable two times background, public opinion research for the social development of our society is important. Peking University Professor Land suggested that public opinion is the pulse of the community, his subjects from the perspective of the news media spoke highly of the book. Blue ground-breaking academic, research in the field of journalism and communication methods and has a significant breakthrough, a very practical value, academic value and social value. The book covers the 2010 year hot subjects in the news media reflect the same characteristics, have three characteristics: first, groundbreaking, and second, panoramic, systematic and the third is the focus and cutting-edge.